{"id":4999,"date":"2021-11-23T00:00:00","date_gmt":"2021-11-22T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/mediafin-23-11-2021-decision-de-modificationarret\/"},"modified":"2026-06-16T10:05:59","modified_gmt":"2026-06-16T08:05:59","slug":"mediafin-23-11-2021-decision-de-modificationarret","status":"publish","type":"post","link":"https:\/\/www.jep.be\/fr\/mediafin-23-11-2021-decision-de-modificationarret\/","title":{"rendered":"Mediafin 23-11-2021: D\u00e9cision de modification\/arr\u00eat"},"content":{"rendered":"

Adverteerder \/ Annonceur: MEDIAFIN<\/strong><\/h3>\n

Product-Dienst \/ Produit-Service: L’Echo – Rallye Boursier<\/strong><\/h3>\n

Media \/ M\u00e9dia: Radio<\/strong><\/h3>\n

 <\/h3>\n

Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n

Le spot radio se d\u00e9roule ainsi :<\/p>\n

VO : \u00ab Il n\u2019y a qu\u2019une seule raison pour laquelle Greta Thunberg investirait dans le p\u00e9trole et Mark Zuckerberg dans la protection de la vie priv\u00e9e : pour gagner le Rallye Boursier, le grand concours investisseur de l\u2019Echo. Jouez sur rallyeboursier.be, investissez 50.000 euros virtuels pour tenter de gagner 10.000 euros bien r\u00e9els. L\u2019Echo, prenez de l\u2019avance. \u00bb.<\/p>\n

 <\/p>\n

Klacht(en) \/ Plainte(s) <\/strong><\/h3>\n

La plaignante d\u00e9plore l\u2019utilisation (et en pleine COP26 qui plus est) de l’image tr\u00e8s positive de Greta Thunberg, non seulement sans son accord, mais en contradiction avec les valeurs qu’elle d\u00e9fend, et qui ne sont s\u00fbrement pas boursi\u00e8res.<\/p>\n

 <\/p>\n

Beslissing Jury in eerste aanleg: <\/strong>Beslissing tot wijziging\/stopzetting<\/strong><\/h3>\n

D\u00e9cision Jury de premi\u00e8re instance: <\/strong>D\u00e9cision de modification\/arr\u00eat<\/strong><\/h3>\n

Le Jury d\u2019Ethique Publicitaire (JEP) de premi\u00e8re instance a pris la d\u00e9cision suivante dans ce dossier.<\/p>\n

Le Jury a pris connaissance du spot radio en question et de la plainte qui le concerne.<\/p>\n

Il a constat\u00e9 que le spot fait r\u00e9f\u00e9rence \u00e0 Greta Thunberg et \u00e0 Mark Zuckerberg.<\/p>\n

\u00c0 cet \u00e9gard, le Jury se r\u00e9f\u00e8re \u00e0 l’article 14 du Code de la Chambre de Commerce Internationale (Code ICC) qui stipule entre autres que \u00ab la communication commerciale ne doit, ni repr\u00e9senter une personne, ni s\u2019y r\u00e9f\u00e9rer sans son autorisation pr\u00e9alable, qu\u2019elle soit prise dans ses activit\u00e9s publiques ou priv\u00e9es \u00bb.<\/p>\n

Suite \u00e0 la r\u00e9ponse de l\u2019annonceur, le Jury a constat\u00e9 que celui-ci n\u2019a pas fait part d\u2019une autorisation pr\u00e9alable des personnes concern\u00e9es pour s\u2019y r\u00e9f\u00e9rer dans le spot radio en question.<\/p>\n

Le Jury a d\u00e8s lors estim\u00e9 qu\u2019en l\u2019absence d\u2019autorisation pr\u00e9alable, cette publicit\u00e9 constitue une violation de l’article 14 du Code ICC.<\/p>\n

Vu ce qui pr\u00e9c\u00e8de et sur la base de la disposition pr\u00e9cit\u00e9e, le Jury a demand\u00e9 \u00e0 l\u2019annonceur de modifier la publicit\u00e9 concern\u00e9e et \u00e0 d\u00e9faut, de ne plus la diffuser.<\/p>\n

Veuillez noter que cette d\u00e9cision ne devient d\u00e9finitive qu\u2019apr\u00e8s l\u2019expiration du d\u00e9lai d\u2019appel.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

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