{"id":4909,"date":"2021-03-23T00:00:00","date_gmt":"2021-03-22T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/lancement-de-la-procedure-de-plaintes-du-belgian-pledge-30\/"},"modified":"2021-03-23T00:00:00","modified_gmt":"2021-03-22T23:00:00","slug":"lancement-de-la-procedure-de-plaintes-du-belgian-pledge-30","status":"publish","type":"post","link":"https:\/\/www.jep.be\/fr\/lancement-de-la-procedure-de-plaintes-du-belgian-pledge-30\/","title":{"rendered":"Lancement de la proc\u00e9dure de plaintes du Belgian Pledge 3.0"},"content":{"rendered":"<p>Fin de l\u2019ann\u00e9e derni\u00e8re, Fevia, Comeos et l\u2019UBA ont lanc\u00e9 la troisi\u00e8me \u00e9dition du <a href=\"https:\/\/www.belgianpledge.be\/fr\/\">Belgian Pledge<\/a>.&nbsp; Dans le cadre de cette initiative autodisciplinaire, les entreprises alimentaires, les commer\u00e7ants, les cha\u00eenes de restaurant et les traiteurs participants prennent clairement des engagements \u00e0 propos de la publicit\u00e9 envers les enfants de moins de 12 ans. Une nouveaut\u00e9 dans le Belgian Pledge est l\u2019\u00e9laboration d\u2019un syst\u00e8me de plaintes.&nbsp; Une phase test de cette proc\u00e9dure de plaintes est lanc\u00e9e aujourd\u2019hui.&nbsp;&nbsp;<\/p>\n<p>En sa qualit\u00e9 d\u2019organe de contr\u00f4le ind\u00e9pendant, le Jury d\u2019Ethique Publicitaire (JEP), l\u2019organe d\u2019autodiscipline cr\u00e9\u00e9 par le Centre de la Communication, est charg\u00e9 d\u2019examiner le fondement des plaintes dans ce contexte.&nbsp; Les d\u00e9cisions du Jury prises sur la base du Belgian Pledge, seront publi\u00e9es sur son site, comme c\u2019est d\u00e9j\u00e0 le cas pour les autres d\u00e9cisions, d\u2019abord <a href=\"https:\/\/www.jep.be\/fr\/decisions-recentes-du-jury-nouvelles\">dans la section \u2018nouvelles\u2019<\/a> et ensuite <a href=\"https:\/\/www.jep.be\/fr\/decisions-du-jep\">dans le moteur de recherche avec les d\u00e9cisions du Jury<\/a>.<\/p>\n<p>Bien que le Belgian Pledge soit et reste un mod\u00e8le volontaire d\u2019autodiscipline concernant le marketing responsable envers les enfants, volontaire ne signifie pas non contraignant.&nbsp; Avec la proc\u00e9dure de plaintes, les entreprises participantes entendent r\u00e9pondre au souhait de certains consommateurs et organisations de contribuer \u00e0 suivre le respect des engagements.&nbsp; Elles veulent permettre aux consommateurs et organisations d\u2019introduire une plainte, lorsque ceux-ci pensent ou pr\u00e9sument que les membres du Belgian Pledge ne respectent pas leurs engagements.<\/p>\n<p>Pour plus d\u2019informations ou pour ceux qui souhaitent introduire une plainte, la proc\u00e9dure de plaintes est disponible <a href=\"https:\/\/www.belgianpledge.be\/fr\/plaintes\">sur le site du Belgian Pledge<\/a>.<\/p>\n<p>Ce syst\u00e8me de plaintes est compl\u00e9mentaire au monitoring de la publicit\u00e9 \u00e0 la t\u00e9l\u00e9vision, dans les \u00e9coles et digitales que les entreprises participantes confient depuis plusieurs ann\u00e9es \u00e0 des experts ind\u00e9pendants.&nbsp; Apr\u00e8s \u00e9valuation par Fevia, Comeos et l\u2019UBA, en collaboration avec le Centre de la Communication \/ JEP et les membres du Belgian Pledge, il sera d\u00e9cid\u00e9, \u00e0 la fin de la phase test, si cette proc\u00e9dure de plaintes est maintenue d\u00e9finitivement ou pas.<\/p>\n<p>La troisi\u00e8me \u00e9dition du Belgian Pledge comprend deux autres nouveaut\u00e9s, en plus du lancement de la proc\u00e9dure de plaintes. Le Belgian Pledge introduit des crit\u00e8res nutritionnels renforc\u00e9s auxquels les denr\u00e9es alimentaires doivent satisfaire afin de pouvoir \u00eatre promus aupr\u00e8s des enfants de moins de 12 ans. Par ailleurs, le champ d\u2019application du Belgian Pledge est \u00e9tendu aux influenceurs en ligne.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fin de l\u2019ann\u00e9e derni\u00e8re, Fevia, Comeos et l\u2019UBA ont lanc\u00e9 la troisi\u00e8me \u00e9dition du Belgian Pledge.&nbsp; Dans le cadre de cette initiative autodisciplinaire, les entreprises alimentaires, les commer\u00e7ants, les cha\u00eenes de restaurant et les traiteurs participants prennent clairement des engagements \u00e0 propos de la publicit\u00e9 envers les enfants de moins de 12 ans. Une nouveaut\u00e9 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[],"class_list":["post-4909","post","type-post","status-publish","format-standard","hentry","category-nouvelles"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lancement de la proc\u00e9dure de plaintes du Belgian Pledge 3.0 - JEP - Jury d&#039;Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.jep.be\/fr\/lancement-de-la-procedure-de-plaintes-du-belgian-pledge-30\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lancement de la proc\u00e9dure de plaintes du Belgian Pledge 3.0 - JEP - Jury d&#039;Ethique Publicitaire\" \/>\n<meta property=\"og:description\" content=\"Fin de l\u2019ann\u00e9e derni\u00e8re, Fevia, Comeos et l\u2019UBA ont lanc\u00e9 la troisi\u00e8me \u00e9dition du Belgian Pledge.&nbsp; Dans le cadre de cette initiative autodisciplinaire, les entreprises alimentaires, les commer\u00e7ants, les cha\u00eenes de restaurant et les traiteurs participants prennent clairement des engagements \u00e0 propos de la publicit\u00e9 envers les enfants de moins de 12 ans. 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