{"id":4742,"date":"2019-10-29T00:00:00","date_gmt":"2019-10-28T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/communique-de-presse-du-conseil-de-la-publicite-29-octobre-2019-decision-relative-a-la\/"},"modified":"2019-10-29T00:00:00","modified_gmt":"2019-10-28T23:00:00","slug":"communique-de-presse-du-conseil-de-la-publicite-29-octobre-2019-decision-relative-a-la","status":"publish","type":"post","link":"https:\/\/www.jep.be\/fr\/communique-de-presse-du-conseil-de-la-publicite-29-octobre-2019-decision-relative-a-la\/","title":{"rendered":"Communiqu\u00e9 de presse du Conseil de la Publicit\u00e9  \u2013 29 octobre 2019 \u2013 D\u00e9cision relative \u00e0 la publicit\u00e9 Bicky Burger \u2013 Plaintes fond\u00e9es"},"content":{"rendered":"<p><strong>Les plaintes contre la communication publicitaire de Bicky Burger ont \u00e9t\u00e9 d\u00e9clar\u00e9es fond\u00e9es<\/strong><\/p>\n<p>Les plaintes contre la communication publicitaire de Bicky Burger ont \u00e9t\u00e9 d\u00e9clar\u00e9es fond\u00e9es. Cette d\u00e9cision est disponible ici&nbsp;: <a href=\"https:\/\/www.jep.be\/fr\/nouvelles\/communique-jep-decision-relative-a-la-publicite-bicky-burger-plaintes-fondees\" target=\"_blank\" rel=\"noopener\">https:\/\/www.jep.be\/fr\/nouvelles\/communique-jep-decision-relative-a-la-publicite-bicky-burger-plaintes-fondees<\/a><\/p>\n<p>Depuis le 8 octobre dernier, le Jury d\u2019Ethique Publicitaire (JEP) a re\u00e7u pr\u00e8s de 700 plaintes concernant une communication diffus\u00e9e via Facebook de la soci\u00e9t\u00e9 n\u00e9erlandaise GoodLife Foods B.V. pour la marque Bicky Burger.<\/p>\n<p>Le JEP a transf\u00e9r\u00e9 ce dossier \u00e0 ses coll\u00e8gues hollandais du Stichting Reclame Code, conform\u00e9ment \u00e0 la proc\u00e9dure relative aux plaintes transfrontali\u00e8res de son organisation europ\u00e9enne EASA (European Advertising Standards Alliance)&nbsp;; et ce comme cela a \u00e9t\u00e9 pr\u00e9c\u00e9demment le cas pour des plaintes concernant de la publicit\u00e9 sur internet par l\u2019annonceur concern\u00e9.<\/p>\n<p>M\u00eame si la communication litigieuse a \u00e9t\u00e9 rapidement retir\u00e9e par l\u2019annonceur lui-m\u00eame, la d\u00e9cision prise reste importante dans la mesure o\u00f9 elle rappelle que les pratiques publicitaires ont des limites sur le plan \u00e9thique et l\u00e9gal.&nbsp;<\/p>\n<p>\u00ab&nbsp;<em>C\u2019est une campagne qui &#8211; \u00e0 juste titre &#8211; a suscit\u00e9 une grande indignation parmi le public, les pouvoirs publics et le secteur de la publicit\u00e9 lui-m\u00eame. Cependant, le syst\u00e8me d\u2019autodiscipline en mati\u00e8re de publicit\u00e9 a une nouvelle fois d\u00e9montr\u00e9 son efficacit\u00e9 et sa fermet\u00e9 en condamnant rapidement et clairement la communication en question. Quoi qu\u2019il en soit, nous continuerons, avec nos membres, \u00e0 tendre vers les standards \u00e9thiques les plus stricts en mati\u00e8re de publicit\u00e9<\/em>&nbsp;\u00bb, a d\u00e9clar\u00e9 Sandrine Sepul, Directrice du Conseil de la Publicit\u00e9. &nbsp;&nbsp;<\/p>\n<p>Le Conseil de la Publicit\u00e9 est l\u2019organisation professionnelle qui rassemble l\u2019ensemble des m\u00e9tiers de la communication, eux-m\u00eames repr\u00e9sent\u00e9s par leurs associations respectives, \u00e0 savoir VIA, WE MEDIA, VNM, La Presse.be, l\u2019AEA, l\u2019UBA et l\u2019ACC. Le Conseil de la Publicit\u00e9 organise notamment l\u2019autodiscipline publicitaire en Belgique au travers du Jury d\u2019Ethique Publicitaire (JEP).<\/p>\n<p>Le JEP a pour mission d\u2019assurer une publicit\u00e9 loyale, v\u00e9ridique et socialement responsable. Il examine \u00e0 cette fin la conformit\u00e9 du contenu des messages publicitaires diffus\u00e9s dans les m\u00e9dias avec les r\u00e8gles de l\u2019\u00e9thique publicitaire, en se fondant sur les lois et les codes d\u2019autodiscipline.&nbsp; Il agit pr\u00e9ventivement \u00e0 la demande du secteur ou sur la base de plaintes.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>CONTACTS&nbsp;:<\/strong><\/p>\n<p>Sandrine Sepul, Directrice du Conseil de la Publicit\u00e9 \u2013 02.502 70 70<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les plaintes contre la communication publicitaire de Bicky Burger ont \u00e9t\u00e9 d\u00e9clar\u00e9es fond\u00e9es Les plaintes contre la communication publicitaire de Bicky Burger ont \u00e9t\u00e9 d\u00e9clar\u00e9es fond\u00e9es. Cette d\u00e9cision est disponible ici&nbsp;: https:\/\/www.jep.be\/fr\/nouvelles\/communique-jep-decision-relative-a-la-publicite-bicky-burger-plaintes-fondees Depuis le 8 octobre dernier, le Jury d\u2019Ethique Publicitaire (JEP) a re\u00e7u pr\u00e8s de 700 plaintes concernant une communication diffus\u00e9e via Facebook de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[],"class_list":["post-4742","post","type-post","status-publish","format-standard","hentry","category-nouvelles"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Communiqu\u00e9 de presse du Conseil de la Publicit\u00e9 \u2013 29 octobre 2019 \u2013 D\u00e9cision relative \u00e0 la publicit\u00e9 Bicky Burger \u2013 Plaintes fond\u00e9es - JEP - Jury d&#039;Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.jep.be\/fr\/communique-de-presse-du-conseil-de-la-publicite-29-octobre-2019-decision-relative-a-la\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Communiqu\u00e9 de presse du Conseil de la Publicit\u00e9 \u2013 29 octobre 2019 \u2013 D\u00e9cision relative \u00e0 la publicit\u00e9 Bicky Burger \u2013 Plaintes fond\u00e9es - JEP - Jury d&#039;Ethique Publicitaire\" \/>\n<meta property=\"og:description\" content=\"Les plaintes contre la communication publicitaire de Bicky Burger ont \u00e9t\u00e9 d\u00e9clar\u00e9es fond\u00e9es Les plaintes contre la communication publicitaire de Bicky Burger ont \u00e9t\u00e9 d\u00e9clar\u00e9es fond\u00e9es. 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