{"id":4728,"date":"2019-10-10T00:00:00","date_gmt":"2019-10-09T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/communique-acc-publicite-bicky\/"},"modified":"2019-10-10T00:00:00","modified_gmt":"2019-10-09T23:00:00","slug":"communique-acc-publicite-bicky","status":"publish","type":"post","link":"https:\/\/www.jep.be\/fr\/communique-acc-publicite-bicky\/","title":{"rendered":"Communiqu\u00e9 ACC &#8211; Publicit\u00e9 Bicky"},"content":{"rendered":"<p><strong>COMMUNIQUE DE PRESSE 10\/10\/19<\/strong><\/p>\n<h3><strong>ACC appelle les non-membres parmi les agences \u00e0 prendre leurs responsabilit\u00e9s<\/strong><\/h3>\n<p><strong>R\u00e9action de l\u2019ACC concernant la campagne Bicky<\/strong><\/p>\n<p>L\u2019ACC, l\u2019association des agences de communication en Belgique, se d\u00e9marque \u00e9galement de la derni\u00e8re campagne de Bicky Burger. Non seulement parce qu\u2019elle est compl\u00e8tement d\u00e9plac\u00e9e et en contradiction avec les codes d\u2019\u00e9thique du secteur, mais aussi parce que de telles campagnes ternissent un secteur qui \u2013 sous l\u2019\u00e9gide du JEP \u2013 se concentre depuis des d\u00e9cennies sur une publicit\u00e9 honn\u00eate, sinc\u00e8re et socialement responsable.<\/p>\n<p>L\u2019incident de Bicky Burger montre que pour chaque agence de communication il est pertinent de rejoindre l\u2019organisation du secteur qui aide les membres \u00e0 faire les bons choix au quotidien. Les membres de l\u2019ACC sont automatiquement membres du Conseil de la Publicit\u00e9 et du JEP. Les agences affili\u00e9es ne peuvent donc pas uniquement d\u00e9l\u00e9guer un ambassadeur du JEP, qui est syst\u00e9matiquement inform\u00e9 des nouveaux codes et des meilleures pratiques. Les agences peuvent \u00e9galement s\u2019adresser au JEP si elles ont des doutes sur le caract\u00e8re \u00e9quitable, sinc\u00e8re et socialement responsable de leur campagne publicitaire.<\/p>\n<p>Johan Vandepoel, CEO ACC: \u00ab En tant que secteur, nous nous sommes engag\u00e9s depuis des d\u00e9cennies dans la pr\u00e9vention afin de pr\u00e9venir les campagnes publicitaires inappropri\u00e9es. La r\u00e9cente campagne de Bicky Burger ne rend pas justice \u00e0 notre profession et masque tout le bon travail accompli par l\u2019ACC, l\u2019UBA et les m\u00e9dias dans le cadre du JEP. Le meilleur moyen d\u2019\u00e9viter de tels abus consiste \u00e0 approuver et \u00e0 respecter les codes du JEP, par l\u2019adh\u00e9sion \u00e0 l\u2019ACC. \u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>COMMUNIQUE DE PRESSE 10\/10\/19 ACC appelle les non-membres parmi les agences \u00e0 prendre leurs responsabilit\u00e9s R\u00e9action de l\u2019ACC concernant la campagne Bicky L\u2019ACC, l\u2019association des agences de communication en Belgique, se d\u00e9marque \u00e9galement de la derni\u00e8re campagne de Bicky Burger. Non seulement parce qu\u2019elle est compl\u00e8tement d\u00e9plac\u00e9e et en contradiction avec les codes d\u2019\u00e9thique du [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[],"class_list":["post-4728","post","type-post","status-publish","format-standard","hentry","category-nouvelles"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Communiqu\u00e9 ACC - Publicit\u00e9 Bicky - JEP - Jury d&#039;Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.jep.be\/fr\/communique-acc-publicite-bicky\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Communiqu\u00e9 ACC - Publicit\u00e9 Bicky - JEP - Jury d&#039;Ethique Publicitaire\" \/>\n<meta property=\"og:description\" content=\"COMMUNIQUE DE PRESSE 10\/10\/19 ACC appelle les non-membres parmi les agences \u00e0 prendre leurs responsabilit\u00e9s R\u00e9action de l\u2019ACC concernant la campagne Bicky L\u2019ACC, l\u2019association des agences de communication en Belgique, se d\u00e9marque \u00e9galement de la derni\u00e8re campagne de Bicky Burger. 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