{"id":4518,"date":"2018-08-29T00:00:00","date_gmt":"2018-08-28T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/communique-de-presse-jep-29-08-2018-rapport-annuel-2017\/"},"modified":"2018-08-29T00:00:00","modified_gmt":"2018-08-28T23:00:00","slug":"communique-de-presse-jep-29-08-2018-rapport-annuel-2017","status":"publish","type":"post","link":"https:\/\/www.jep.be\/fr\/communique-de-presse-jep-29-08-2018-rapport-annuel-2017\/","title":{"rendered":"Communiqu\u00e9 de presse JEP 29-08-2018: Rapport annuel 2017"},"content":{"rendered":"<p>LE JEP PRESENTE SON <a href=\"https:\/\/www.jep.be\/sites\/default\/files\/year_report\/rapport_annuel_2017_fr.pdf\">RAPPORT ANNUEL 2017 <\/a><\/p>\n<p>Le Jury d\u2019Ethique Publicitaire (JEP) est l\u2019organe d\u2019autodiscipline du secteur de la publicit\u00e9 en Belgique. Il a \u00e9t\u00e9 cr\u00e9\u00e9 en 1974 par le Conseil de la Publicit\u00e9, l\u2019organisation professionnelle qui rassemble l\u2019ensemble des m\u00e9tiers de la communication.<\/p>\n<p><strong>En 2017, le JEP a trait\u00e9 189 dossiers sur la base de 418 plaintes.&nbsp; Il a par ailleurs examin\u00e9 16 demandes d\u2019avis \u00e9manant du secteur publicitaire. <\/strong><\/p>\n<p><strong>L\u2019ann\u00e9e 2017 est celle de l\u2019\u00e9largissement du champ de comp\u00e9tences du JEP<\/strong>.<\/p>\n<p>Alors qu\u2019il \u00e9tait traditionnellement comp\u00e9tent pour l\u2019examen des contenus publicitaires diffus\u00e9s par les m\u00e9dias de masse (presse \u00e9crite, m\u00e9dias audiovisuels, affichage via r\u00e9gie publicitaire, Internet), et via e-mailing et direct mail, le JEP traite en plus aujourd\u2019hui les supports publicitaires sur les points de vente \u00e0 l\u2019int\u00e9rieur et \u00e0 l\u2019ext\u00e9rieur, tous les folders et brochures, tous types d\u2019affichage et tous types de contenus publicitaires diffus\u00e9s via les m\u00e9dias digitaux.<\/p>\n<p>Cela a engendr\u00e9 une hausse des plaintes.&nbsp; Le nombre de dossiers de plaintes trait\u00e9s a augment\u00e9 de 44% en 2017. Les dossiers relatifs aux nouvelles comp\u00e9tences du JEP depuis f\u00e9vrier 2017 repr\u00e9sentent 41% de cette augmentation.<\/p>\n<p>Les dossiers de plaintes trait\u00e9s dans le cadre de l\u2019extension des comp\u00e9tences du JEP repr\u00e9sentent d\u00e9j\u00e0 13% du nombre total de l\u2019ensemble des dossiers de plaintes trait\u00e9s en 2017.<\/p>\n<p><strong>La cl\u00f4ture de l\u2019ann\u00e9e 2017 se caract\u00e9rise par ailleurs par le pourcentage impressionnant du nombre de d\u00e9cisions \u00ab&nbsp;pas de remarques&nbsp;\u00bb qui a atteint 69%.<\/strong><\/p>\n<p>Compar\u00e9 aux donn\u00e9es d\u2019il y a 5 ans, cela repr\u00e9sente une am\u00e9lioration de 20%.<\/p>\n<p>Les plaintes en mati\u00e8re de \u00ab&nbsp;tromperie&nbsp;\u00bb sont en baisse&nbsp;; ce qui est encourageant vu que le consommateur est particuli\u00e8rement sensible \u00e0 ce sujet.&nbsp; Il souhaite \u00e0 raison \u00eatre pris au s\u00e9rieux.&nbsp; En revanche, le nombre de dossiers relatifs \u00e0 la d\u00e9cence et au \u00ab&nbsp;bon go\u00fbt&nbsp;\u00bb est en hausse.<\/p>\n<p>C\u2019est la raison pour laquelle le JEP a relanc\u00e9 en 2017 une campagne d\u2019information aupr\u00e8s du secteur de la communication afin de motiver ses acteurs \u00e0 solliciter aupr\u00e8s du Jury davantage d\u2019avis pr\u00e9alablement \u00e0 la diffusion des campagnes.&nbsp; Mieux vaut pr\u00e9venir que gu\u00e9rir.<\/p>\n<p>C\u2019est cette attitude solidaire du secteur en mati\u00e8re d\u2019autodiscipline qui permettra de maintenir durablement la cr\u00e9dibilit\u00e9 de la communication aupr\u00e8s des consommateurs et des pouvoirs publics.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>LE JEP PRESENTE SON RAPPORT ANNUEL 2017 Le Jury d\u2019Ethique Publicitaire (JEP) est l\u2019organe d\u2019autodiscipline du secteur de la publicit\u00e9 en Belgique. Il a \u00e9t\u00e9 cr\u00e9\u00e9 en 1974 par le Conseil de la Publicit\u00e9, l\u2019organisation professionnelle qui rassemble l\u2019ensemble des m\u00e9tiers de la communication. En 2017, le JEP a trait\u00e9 189 dossiers sur la base [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[],"class_list":["post-4518","post","type-post","status-publish","format-standard","hentry","category-nouvelles"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Communiqu\u00e9 de presse JEP 29-08-2018: Rapport annuel 2017 - JEP - Jury d&#039;Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.jep.be\/fr\/communique-de-presse-jep-29-08-2018-rapport-annuel-2017\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Communiqu\u00e9 de presse JEP 29-08-2018: Rapport annuel 2017 - JEP - Jury d&#039;Ethique Publicitaire\" \/>\n<meta property=\"og:description\" content=\"LE JEP PRESENTE SON RAPPORT ANNUEL 2017 Le Jury d\u2019Ethique Publicitaire (JEP) est l\u2019organe d\u2019autodiscipline du secteur de la publicit\u00e9 en Belgique. 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