{"id":4256,"date":"2017-04-25T00:00:00","date_gmt":"2017-04-24T23:00:00","guid":{"rendered":"https:\/\/www.jep.be\/communique-de-presse-jep-25-04-16-rapport-annuel-2016\/"},"modified":"2017-04-25T00:00:00","modified_gmt":"2017-04-24T23:00:00","slug":"communique-de-presse-jep-25-04-16-rapport-annuel-2016","status":"publish","type":"post","link":"https:\/\/www.jep.be\/fr\/communique-de-presse-jep-25-04-16-rapport-annuel-2016\/","title":{"rendered":"Communiqu\u00e9 de presse JEP 25-04-16: Rapport annuel 2016"},"content":{"rendered":"<p>LE JEP PRESENTE SON <a href=\"http:\/\/www.jep.be\/sites\/default\/files\/year_report\/rapport_annuel_2016_fr.pdf\" target=\"_blank\" rel=\"noopener\">RAPPORT ANNUEL 2016<\/a><\/p>\n<p>Le Jury d\u2019Ethique Publicitaire (JEP) est l\u2019organe d\u2019autodiscipline du secteur de la publicit\u00e9 en Belgique. Il a \u00e9t\u00e9 cr\u00e9\u00e9 en 1974 par le Conseil de la Publicit\u00e9, l\u2019organisation professionnelle qui rassemble l\u2019ensemble des m\u00e9tiers de la communication.<\/p>\n<p>Le JEP \u00e9tait traditionnellement comp\u00e9tent pour l\u2019examen des contenus publicitaires diffus\u00e9s par les m\u00e9dias de masse (presse \u00e9crite (quotidiens, presse r\u00e9gionale gratuite, magazines et p\u00e9riodiques,&nbsp;\u2026), m\u00e9dias audiovisuels (t\u00e9l\u00e9vision, cin\u00e9ma et radio), affichage via r\u00e9gie publicitaire, Internet) et via e-mailing et direct mail.<\/p>\n<p>L\u2019ann\u00e9e 2016 fut essentiellement consacr\u00e9e \u00e0 la r\u00e9flexion et la finalisation de <strong>l\u2019\u00e9largissement sensible du <\/strong><strong>champ de comp\u00e9tences du JEP<\/strong> afin de <strong>renforcer la protection du consommateur<\/strong> et de <strong>maintenir le principe du \u201c<em>level playing field<\/em>\u201d dans le march\u00e9<\/strong>.<\/p>\n<p>Ainsi, en plus des messages publicitaires diffus\u00e9s dans les <strong>m\u00e9dias de masse pr\u00e9cit\u00e9s<\/strong>, le JEP est, depuis le 1er f\u00e9vrier 2017, comp\u00e9tent pour&nbsp;:<\/p>\n<p>-les <strong>supports publicitaires sur les points de vente<\/strong> \u00e0 l\u2019int\u00e9rieur et \u00e0 l\u2019ext\u00e9rieur (panneaux, affiches ou affichettes, guirlandes ou banderoles, pr\u00e9sentoirs fixes ou dynamiques, \u00e9crans tactiles et bornes interactives et vitrophanie, sacs de transport des marchandises mis \u00e0 la disposition du consommateur par les points de vente, etc)&nbsp;;<\/p>\n<p>&#8211;<strong>tous les folders et brochures<\/strong>&nbsp;;<\/p>\n<p>&#8211;<strong>tous types d\u2019affichage<\/strong> (affiches publicitaires appos\u00e9es dans des lieux publics ou librement accessibles, affiches publicitaires appliqu\u00e9es sur et dans des v\u00e9hicules ou tous types de transport en commun, b\u00e2ches publicitaires appos\u00e9es sur les fa\u00e7ades d\u2019immeuble, etc)&nbsp;;<\/p>\n<p>&#8211;<strong>tous types de contenus publicitaires diffus\u00e9s via les m\u00e9dias digitaux<\/strong> (sites des annonceurs, r\u00e9seaux sociaux, banners, pop ups, r\u00e9sultats de recherche, in app advertising, advergames, etc).<\/p>\n<p>En 2016, le <strong>nombre de plaintes et de dossiers<\/strong> ainsi que la nature des plaintes \u00e9taient comparables aux ann\u00e9es pr\u00e9c\u00e9dentes.<\/p>\n<p>Le JEP a notamment trait\u00e9 <strong>131 dossiers<\/strong> sur base de <strong>186 plaintes<\/strong>.<\/p>\n<p>Dans <strong>61% de ces dossiers<\/strong> (80 dossiers), &nbsp;le JEP a estim\u00e9 n\u2019avoir <strong>pas de remarques <\/strong>\u00e0 formuler dans la mesure o\u00f9 les publicit\u00e9s concern\u00e9es s\u2019av\u00e9raient conformes aux dispositions l\u00e9gales et autodisciplinaires en la mati\u00e8re.<\/p>\n<p>Dans <strong>36% des cas<\/strong> (47 dossiers), le JEP a \u00e9t\u00e9 contraint de prendre une<strong> d\u00e9cision de modification ou d\u2019arr\u00eat <\/strong>vu que les publicit\u00e9s concern\u00e9es s\u2019av\u00e9raient en infraction avec les r\u00e8gles pr\u00e9cit\u00e9es.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>LE JEP PRESENTE SON RAPPORT ANNUEL 2016 Le Jury d\u2019Ethique Publicitaire (JEP) est l\u2019organe d\u2019autodiscipline du secteur de la publicit\u00e9 en Belgique. Il a \u00e9t\u00e9 cr\u00e9\u00e9 en 1974 par le Conseil de la Publicit\u00e9, l\u2019organisation professionnelle qui rassemble l\u2019ensemble des m\u00e9tiers de la communication. Le JEP \u00e9tait traditionnellement comp\u00e9tent pour l\u2019examen des contenus publicitaires diffus\u00e9s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[],"class_list":["post-4256","post","type-post","status-publish","format-standard","hentry","category-nouvelles"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Communiqu\u00e9 de presse JEP 25-04-16: Rapport annuel 2016 - JEP - Jury d&#039;Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.jep.be\/fr\/communique-de-presse-jep-25-04-16-rapport-annuel-2016\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Communiqu\u00e9 de presse JEP 25-04-16: Rapport annuel 2016 - JEP - Jury d&#039;Ethique Publicitaire\" \/>\n<meta property=\"og:description\" content=\"LE JEP PRESENTE SON RAPPORT ANNUEL 2016 Le Jury d\u2019Ethique Publicitaire (JEP) est l\u2019organe d\u2019autodiscipline du secteur de la publicit\u00e9 en Belgique. Il a \u00e9t\u00e9 cr\u00e9\u00e9 en 1974 par le Conseil de la Publicit\u00e9, l\u2019organisation professionnelle qui rassemble l\u2019ensemble des m\u00e9tiers de la communication. Le JEP \u00e9tait traditionnellement comp\u00e9tent pour l\u2019examen des contenus publicitaires diffus\u00e9s [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.jep.be\/fr\/communique-de-presse-jep-25-04-16-rapport-annuel-2016\/\" \/>\n<meta property=\"og:site_name\" content=\"JEP - Jury d&#039;Ethique Publicitaire\" \/>\n<meta property=\"article:published_time\" content=\"2017-04-24T23:00:00+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.jep.be\/fr\/communique-de-presse-jep-25-04-16-rapport-annuel-2016\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.jep.be\/fr\/communique-de-presse-jep-25-04-16-rapport-annuel-2016\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.jep.be\/#\/schema\/person\/aea9991e293d54ca68e4b3efac102789\"},\"headline\":\"Communiqu\u00e9 de presse JEP 25-04-16: Rapport annuel 2016\",\"datePublished\":\"2017-04-24T23:00:00+00:00\",\"dateModified\":\"2017-04-24T23:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.jep.be\/fr\/communique-de-presse-jep-25-04-16-rapport-annuel-2016\/\"},\"wordCount\":424,\"publisher\":{\"@id\":\"https:\/\/www.jep.be\/#organization\"},\"articleSection\":[\"Nouvelles\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.jep.be\/fr\/communique-de-presse-jep-25-04-16-rapport-annuel-2016\/\",\"url\":\"https:\/\/www.jep.be\/fr\/communique-de-presse-jep-25-04-16-rapport-annuel-2016\/\",\"name\":\"Communiqu\u00e9 de presse JEP 25-04-16: Rapport annuel 2016 - JEP - Jury d'Ethique Publicitaire\",\"isPartOf\":{\"@id\":\"https:\/\/www.jep.be\/#website\"},\"datePublished\":\"2017-04-24T23:00:00+00:00\",\"dateModified\":\"2017-04-24T23:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.jep.be\/fr\/communique-de-presse-jep-25-04-16-rapport-annuel-2016\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.jep.be\/fr\/communique-de-presse-jep-25-04-16-rapport-annuel-2016\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.jep.be\/fr\/communique-de-presse-jep-25-04-16-rapport-annuel-2016\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.jep.be\/fr\/home\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Communiqu\u00e9 de presse JEP 25-04-16: Rapport annuel 2016\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.jep.be\/#website\",\"url\":\"https:\/\/www.jep.be\/\",\"name\":\"JEP - Jury d'Ethique Publicitaire\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.jep.be\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.jep.be\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.jep.be\/#organization\",\"name\":\"JEP - Jury d'Ethique Publicitaire\",\"url\":\"https:\/\/www.jep.be\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.jep.be\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.jep.be\/wp-content\/uploads\/2023\/04\/cropped-jep-logo-favicon.png\",\"contentUrl\":\"https:\/\/www.jep.be\/wp-content\/uploads\/2023\/04\/cropped-jep-logo-favicon.png\",\"width\":512,\"height\":512,\"caption\":\"JEP - Jury d'Ethique Publicitaire\"},\"image\":{\"@id\":\"https:\/\/www.jep.be\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.jep.be\/#\/schema\/person\/aea9991e293d54ca68e4b3efac102789\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.jep.be\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/251308ff2e551bf756002c845928a044?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/251308ff2e551bf756002c845928a044?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/www.jep.be\"],\"url\":\"https:\/\/www.jep.be\/fr\/author\/admin_ydfgswor\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Communiqu\u00e9 de presse JEP 25-04-16: Rapport annuel 2016 - JEP - Jury d'Ethique Publicitaire","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.jep.be\/fr\/communique-de-presse-jep-25-04-16-rapport-annuel-2016\/","og_locale":"fr_FR","og_type":"article","og_title":"Communiqu\u00e9 de presse JEP 25-04-16: Rapport annuel 2016 - JEP - Jury d'Ethique Publicitaire","og_description":"LE JEP PRESENTE SON RAPPORT ANNUEL 2016 Le Jury d\u2019Ethique Publicitaire (JEP) est l\u2019organe d\u2019autodiscipline du secteur de la publicit\u00e9 en Belgique. Il a \u00e9t\u00e9 cr\u00e9\u00e9 en 1974 par le Conseil de la Publicit\u00e9, l\u2019organisation professionnelle qui rassemble l\u2019ensemble des m\u00e9tiers de la communication. Le JEP \u00e9tait traditionnellement comp\u00e9tent pour l\u2019examen des contenus publicitaires diffus\u00e9s [&hellip;]","og_url":"https:\/\/www.jep.be\/fr\/communique-de-presse-jep-25-04-16-rapport-annuel-2016\/","og_site_name":"JEP - Jury d'Ethique Publicitaire","article_published_time":"2017-04-24T23:00:00+00:00","author":"admin","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"admin","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.jep.be\/fr\/communique-de-presse-jep-25-04-16-rapport-annuel-2016\/#article","isPartOf":{"@id":"https:\/\/www.jep.be\/fr\/communique-de-presse-jep-25-04-16-rapport-annuel-2016\/"},"author":{"name":"admin","@id":"https:\/\/www.jep.be\/#\/schema\/person\/aea9991e293d54ca68e4b3efac102789"},"headline":"Communiqu\u00e9 de presse JEP 25-04-16: Rapport annuel 2016","datePublished":"2017-04-24T23:00:00+00:00","dateModified":"2017-04-24T23:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.jep.be\/fr\/communique-de-presse-jep-25-04-16-rapport-annuel-2016\/"},"wordCount":424,"publisher":{"@id":"https:\/\/www.jep.be\/#organization"},"articleSection":["Nouvelles"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/www.jep.be\/fr\/communique-de-presse-jep-25-04-16-rapport-annuel-2016\/","url":"https:\/\/www.jep.be\/fr\/communique-de-presse-jep-25-04-16-rapport-annuel-2016\/","name":"Communiqu\u00e9 de presse JEP 25-04-16: Rapport annuel 2016 - JEP - Jury d'Ethique Publicitaire","isPartOf":{"@id":"https:\/\/www.jep.be\/#website"},"datePublished":"2017-04-24T23:00:00+00:00","dateModified":"2017-04-24T23:00:00+00:00","breadcrumb":{"@id":"https:\/\/www.jep.be\/fr\/communique-de-presse-jep-25-04-16-rapport-annuel-2016\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.jep.be\/fr\/communique-de-presse-jep-25-04-16-rapport-annuel-2016\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.jep.be\/fr\/communique-de-presse-jep-25-04-16-rapport-annuel-2016\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.jep.be\/fr\/home\/"},{"@type":"ListItem","position":2,"name":"Communiqu\u00e9 de presse JEP 25-04-16: Rapport annuel 2016"}]},{"@type":"WebSite","@id":"https:\/\/www.jep.be\/#website","url":"https:\/\/www.jep.be\/","name":"JEP - Jury d'Ethique Publicitaire","description":"","publisher":{"@id":"https:\/\/www.jep.be\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.jep.be\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.jep.be\/#organization","name":"JEP - Jury d'Ethique Publicitaire","url":"https:\/\/www.jep.be\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.jep.be\/#\/schema\/logo\/image\/","url":"https:\/\/www.jep.be\/wp-content\/uploads\/2023\/04\/cropped-jep-logo-favicon.png","contentUrl":"https:\/\/www.jep.be\/wp-content\/uploads\/2023\/04\/cropped-jep-logo-favicon.png","width":512,"height":512,"caption":"JEP - Jury d'Ethique Publicitaire"},"image":{"@id":"https:\/\/www.jep.be\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.jep.be\/#\/schema\/person\/aea9991e293d54ca68e4b3efac102789","name":"admin","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.jep.be\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/251308ff2e551bf756002c845928a044?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/251308ff2e551bf756002c845928a044?s=96&d=mm&r=g","caption":"admin"},"sameAs":["https:\/\/www.jep.be"],"url":"https:\/\/www.jep.be\/fr\/author\/admin_ydfgswor\/"}]}},"_links":{"self":[{"href":"https:\/\/www.jep.be\/fr\/wp-json\/wp\/v2\/posts\/4256","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jep.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.jep.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.jep.be\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jep.be\/fr\/wp-json\/wp\/v2\/comments?post=4256"}],"version-history":[{"count":0,"href":"https:\/\/www.jep.be\/fr\/wp-json\/wp\/v2\/posts\/4256\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.jep.be\/fr\/wp-json\/wp\/v2\/media?parent=4256"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jep.be\/fr\/wp-json\/wp\/v2\/categories?post=4256"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jep.be\/fr\/wp-json\/wp\/v2\/tags?post=4256"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}