{"id":19269,"date":"2026-08-06T08:38:45","date_gmt":"2026-08-06T06:38:45","guid":{"rendered":"https:\/\/www.jep.be\/?p=19269"},"modified":"2026-08-06T08:38:48","modified_gmt":"2026-08-06T06:38:48","slug":"delhaize-05-08-2026-pas-de-remarques","status":"publish","type":"post","link":"https:\/\/www.jep.be\/fr\/delhaize-05-08-2026-pas-de-remarques\/","title":{"rendered":"Delhaize 05-08-2026 : Pas de remarques"},"content":{"rendered":"

Adverteerder \/ Annonceur: DELHAIZE<\/strong><\/h3>\n

Product-Dienst \/ Produit-Service: Vin ros\u00e9<\/strong><\/h3>\n

Media \/ M\u00e9dia: Affichage<\/strong><\/h3>\n

Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n

L’affiche avec le texte \u00ab Go\u00fbtez nos hits de l\u2019\u00e9t\u00e9 \u00bb montre une bouteille de ros\u00e9 avec un \u00e9couteur filaire rose.
\nL’affiche comporte l\u2019offre promotionnelle suivante :
\n\u00ab Au choix, vin ros\u00e9, 2+1 gratis* \u00bb et le slogan \u00e9ducatif \u00ab L\u2019abus d\u2019alcool nuit \u00e0 la sant\u00e9. \u00bb<\/p>\n

Klacht(en) \/ Plainte(s)<\/strong><\/p>\n

La plaignante communique qu\u2019en utilisant des \u00e9couteurs filaires de couleur rose, la publicit\u00e9 reprend tr\u00e8s clairement les codes de la gen Z. En effet, 43% des ventes d\u2019\u00e9couteurs filaires sont r\u00e9alis\u00e9es parmi les moins de 25 ans.
\nElle ajoute que le fait qu\u2019il s\u2019agisse de vin ros\u00e9, avec un go\u00fbt tr\u00e8s sucr\u00e9, n\u2019est pas anodin vu qu\u2019il est le plus susceptible de plaire aux jeunes palais. Selon elle, la jeune g\u00e9n\u00e9ration, dont les mineurs, est clairement le public cible de cette publicit\u00e9.<\/p>\n

Beslissing Jury in eerste aanleg: Geen opmerkingen
\nD\u00e9cision Jury de premi\u00e8re instance: Pas de remarques<\/strong><\/h3>\n

Le Jury d\u2019Ethique Publicitaire (JEP) de premi\u00e8re instance a pris la d\u00e9cision suivante dans ce dossier.<\/p>\n

Le Jury a examin\u00e9 la publicit\u00e9 en question en tenant compte des arguments des parties concern\u00e9es et dans le cadre de la Convention en mati\u00e8re de publicit\u00e9 et de commercialisation des boissons contenant de l\u2019alcool (ci-apr\u00e8s : la Convention).<\/p>\n

Le Jury a pris connaissance de la plainte et de l\u2019affiche vis\u00e9e avec le texte \u00ab Go\u00fbtez nos hits de l\u2019\u00e9t\u00e9 \u00bb et l\u2019image d\u2019une bouteille de ros\u00e9 avec un \u00e9couteur filaire rose.<\/p>\n

Il est d\u2019avis que la pr\u00e9sence des \u00e9couteurs ne sert qu\u2019\u00e0 illustrer le concept de la campagne \u00ab hits de l\u2019\u00e9t\u00e9 \u00bb et que la couleur rose fait simplement r\u00e9f\u00e9rence au vin ros\u00e9, couramment consomm\u00e9 en \u00e9t\u00e9.<\/p>\n

Selon le Jury, le fait qu\u2019une grande partie des ventes d\u2019\u00e9couteurs filaires serait r\u00e9alis\u00e9e parmi les moins de 25 ans ou que les jeunes pr\u00e9f\u00e9reraient le vin ros\u00e9 ne suffit pas \u00e0 conclure que l\u2019affiche en question viserait sp\u00e9cifiquement les jeunes.<\/p>\n

Compte tenu de ce qui pr\u00e9c\u00e8de, il estime que la publicit\u00e9 ne cible pas les mineurs d\u2019\u00e2ge ni par son contenu ni par son mode de communication au sens des article 2.1 et 4.1 de la Convention.<\/p>\n

A d\u00e9faut d\u2019infractions aux dispositions l\u00e9gales ou autodisciplinaires, le Jury a estim\u00e9 n\u2019avoir pas de remarques \u00e0 formuler sur ce point.<\/p>\n

Veuillez noter que cette d\u00e9cision ne devient d\u00e9finitive qu\u2019apr\u00e8s l\u2019expiration du d\u00e9lai d\u2019appel.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adverteerder \/ Annonceur: DELHAIZE Product-Dienst \/ Produit-Service: Vin ros\u00e9 Media \/ M\u00e9dia: Affichage Beschrijving van de reclame \/ Description de la publicit\u00e9 L’affiche avec le texte \u00ab Go\u00fbtez nos hits de l\u2019\u00e9t\u00e9 \u00bb montre une bouteille de ros\u00e9 avec un \u00e9couteur filaire rose. L’affiche comporte l\u2019offre promotionnelle suivante : \u00ab Au choix, vin ros\u00e9, 2+1 […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[107,108],"tags":[],"class_list":["post-19269","post","type-post","status-publish","format-standard","hentry","category-beslissingen","category-decisions"],"yoast_head":"\nDelhaize 05-08-2026 : Pas de remarques - JEP - Jury d'Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.jep.be\/fr\/delhaize-05-08-2026-pas-de-remarques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Delhaize 05-08-2026 : Pas de remarques - JEP - Jury d'Ethique Publicitaire\" \/>\n<meta property=\"og:description\" content=\"Adverteerder \/ Annonceur: DELHAIZE Product-Dienst \/ Produit-Service: Vin ros\u00e9 Media \/ M\u00e9dia: Affichage Beschrijving van de reclame \/ Description de la publicit\u00e9 L’affiche avec le texte \u00ab Go\u00fbtez nos hits de l\u2019\u00e9t\u00e9 \u00bb montre une bouteille de ros\u00e9 avec un \u00e9couteur filaire rose. 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