{"id":19118,"date":"2026-07-01T11:50:47","date_gmt":"2026-07-01T09:50:47","guid":{"rendered":"https:\/\/www.jep.be\/?p=19118"},"modified":"2026-07-01T11:50:48","modified_gmt":"2026-07-01T09:50:48","slug":"beliani-01-07-2026-decision-de-modification-arret","status":"publish","type":"post","link":"https:\/\/www.jep.be\/fr\/beliani-01-07-2026-decision-de-modification-arret\/","title":{"rendered":"Beliani 01-07-2026 : D\u00e9cision de modification\/arr\u00eat"},"content":{"rendered":"<h3><strong>Adverteerder \/ Annonceur:\u00a0BELIANI<\/strong><\/h3>\n<h3><strong>Product-Dienst \/ Produit-Service:\u00a0Meubels<\/strong><\/h3>\n<h3><strong>Media \/ M\u00e9dia:\u00a0Internet (Facebook)<\/strong><\/h3>\n<h3><strong>Beschrijving van de reclame \/ Description de la publicit\u00e9<\/strong><\/h3>\n<p>De Facebook-post van de adverteerder bevat de beschrijving: \u201cIndoor of outdoor, richt elke ruimte helemaal naar jouw smaak in. Ontdek ontwerpen die van alledaagse momenten iets bijzonders maken. Nu tot 50 % korting op alles in onze verjaardagssale.\u201d Daaronder een carrousel met afbeeldingen van geadverteerde producten, met telkens een ballon waarin \u201c-50 %\u201d staat.<\/p>\n<p><strong style=\"color: revert; font-size: revert;\">Klacht(en) \/ Plainte(s)<\/strong><\/p>\n<p>De klaagster deelt mee dat ze met 50% korting adverteren bij specifieke producten in een carrousel, maar als je doorklikt naar de producten varieert de werkelijke korting tussen 0 en 33%.<\/p>\n<h3><strong>Beslissing Jury in eerste aanleg: Beslissing tot wijziging\/stopzetting<br \/>\nD\u00e9cision Jury de premi\u00e8re instance: D\u00e9cision de modification\/arr\u00eat<\/strong><\/h3>\n<p>De Jury voor Ethische Praktijken inzake reclame (JEP) in eerste aanleg heeft de volgende beslissing genomen in dit dossier.<\/p>\n<p>De Jury heeft kennisgenomen van de gesponsorde Facebookpost met het bijschrift: \u201cNu tot 50 % korting op alles in onze verjaardagssale.\u201d. Onder de post wordt een carrousel weergegeven met verschillende producten, waaronder een zetel, een bureaustoel en een salontafel. Bij elk van deze producten is een rode ballon afgebeeld met de vermelding \u201c-50 %\u201d.<\/p>\n<p>De Jury stelt vast dat op de website, niet elk product dat op bovenstaande manier geadverteerd wordt, de korting van 50 % geniet.<\/p>\n<p>De Jury is van mening dat de claim \u201cNu tot 50 % korting op alles in onze verjaardagssale\u201d, in combinatie met de afbeeldingen van de afzonderlijke producten waarbij telkens een rode ballon met de vermelding \u201c-50 %\u201d is afgebeeld, bij de gemiddelde consument de indruk kan wekken dat elk van de op die manier afgebeelde producten wordt aangeboden met een korting van 50 %.<\/p>\n<p>Zij oordeelt derhalve dat de reclame de gemiddelde consument kan misleiden omtrent het daadwerkelijk toegekende kortingspercentage voor de afgebeelde producten en bijgevolg in strijd is met de artikelen 4 en 5 van de Code van de Internationale Kamer van Koophandel.<\/p>\n<p>Gelet op het voorgaande en op basis van voormelde bepalingen, verzoekt de Jury de adverteerder derhalve om de reclame te wijzigen, en bij gebreke daaraan de reclame niet meer te verspreiden.<\/p>\n<p>Gelieve er nota van te nemen dat deze beslissing pas definitief wordt na het verstrijken van de termijn voor het instellen van hoger beroep.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adverteerder \/ Annonceur:\u00a0BELIANI Product-Dienst \/ Produit-Service:\u00a0Meubels Media \/ M\u00e9dia:\u00a0Internet (Facebook) Beschrijving van de reclame \/ Description de la publicit\u00e9 De Facebook-post van de adverteerder bevat de beschrijving: \u201cIndoor of outdoor, richt elke ruimte helemaal naar jouw smaak in. Ontdek ontwerpen die van alledaagse momenten iets bijzonders maken. Nu tot 50 % korting op alles in [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[107,108],"tags":[],"class_list":["post-19118","post","type-post","status-publish","format-standard","hentry","category-beslissingen","category-decisions"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Beliani 01-07-2026 : D\u00e9cision de modification\/arr\u00eat - JEP - Jury d&#039;Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.jep.be\/fr\/beliani-01-07-2026-decision-de-modification-arret\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Beliani 01-07-2026 : D\u00e9cision de modification\/arr\u00eat - JEP - Jury d&#039;Ethique Publicitaire\" \/>\n<meta property=\"og:description\" content=\"Adverteerder \/ Annonceur:\u00a0BELIANI Product-Dienst \/ Produit-Service:\u00a0Meubels Media \/ M\u00e9dia:\u00a0Internet (Facebook) Beschrijving van de reclame \/ Description de la publicit\u00e9 De Facebook-post van de adverteerder bevat de beschrijving: \u201cIndoor of outdoor, richt elke ruimte helemaal naar jouw smaak in. 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