{"id":19110,"date":"2026-06-24T13:51:12","date_gmt":"2026-06-24T11:51:12","guid":{"rendered":"https:\/\/www.jep.be\/?p=19110"},"modified":"2026-06-24T13:51:13","modified_gmt":"2026-06-24T11:51:13","slug":"europ-assistance-24-06-2026-pas-de-remarques","status":"publish","type":"post","link":"https:\/\/www.jep.be\/fr\/europ-assistance-24-06-2026-pas-de-remarques\/","title":{"rendered":"Europ Assistance 24-06-2026 : Pas de remarques"},"content":{"rendered":"<h3><strong>Adverteerder \/ Annonceur: EUROP ASSISTANCE<\/strong><\/h3>\n<h3><strong>Product-Dienst \/ Produit-Service: Reisverzekering<\/strong><\/h3>\n<h3><strong>Media \/ M\u00e9dia: Radio<\/strong><\/h3>\n<h3><strong>Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n<p>De radiospot gaat als volgt:<br \/>\nMan: \u201cVoedselvergiftiging in Peru? Vakantiepret wordt vakantiepech.\u201d<br \/>\nVO: \u201cBehalve met Europ Assistance. De reisverzekering op jouw maat. Lees vooraf de infofiche en uitsluitingen op europassistance.be.\u201d<\/p>\n<p><strong style=\"color: revert; font-size: revert;\">Klacht(en) \/ Plainte(s)<\/strong><\/p>\n<p>Wanneer de klager, geadopteerd uit Peru, de reclame hoort, die begint met \u201cVoedselvergiftiging in Peru?\u201d, voelt het alsof zijn geboorteland meteen met iets negatiefs wordt geassocieerd. Hij denkt dat dezelfde reclame ook kon werken zonder een specifiek land te noemen.<\/p>\n<h3><strong>Beslissing Jury in eerste aanleg: Geen opmerkingen<br \/>\nD\u00e9cision Jury de premi\u00e8re instance: Pas de remarques<\/strong><\/h3>\n<p>De Jury voor Ethische Praktijken inzake reclame (JEP) in eerste aanleg heeft de volgende beslissing genomen in dit dossier.<\/p>\n<p>De Jury heeft kennisgenomen van de radiospot van de adverteerder, een verzekeringsmaatschappij, waarin wordt gesteld: \u201cVoedselvergiftiging in Peru? Vakantiepret wordt vakantiepech\u201d.<\/p>\n<p>De Jury stelt vast dat de campagne eveneens andere spots bevat die verwijzen naar andere landen, waaronder onder meer \u201cKoffer gestolen in Kreta?\u201d en \u201cMet een zonneslag in het ziekenhuis in Madrid?\u201d.<\/p>\n<p>Zij is van mening dat de spot in kwestie tot doel heeft een mogelijke tegenslag die een toerist tijdens een reis kan ervaren weer te geven, en dat het voorbeeld \u201cVoedselvergiftiging in Peru\u201d uitsluitend wordt gebruikt ter illustratie hiervan.<\/p>\n<p>Volgens de Jury zal de gemiddelde consument de boodschap dan ook begrijpen als een verwijzing naar een hypothetisch voorbeeld van reispech, ongeacht de bestemming, en niet als een negatieve beoordeling van Peru of zijn bevolking.<\/p>\n<p>De Jury oordeelt derhalve dat deze spot niet van aard is om een land of zijn inwoners te denigreren of hen te minachten of belachelijk te maken.<\/p>\n<p>Bij gebreke aan inbreuken op wettelijke of zelfdisciplinaire bepalingen, heeft de Jury derhalve gemeend geen opmerkingen te moeten formuleren.<\/p>\n<p>Gelieve er nota van te nemen dat deze beslissing pas definitief wordt na het verstrijken van de termijn voor het instellen van hoger beroep.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adverteerder \/ Annonceur: EUROP ASSISTANCE Product-Dienst \/ Produit-Service: Reisverzekering Media \/ M\u00e9dia: Radio Beschrijving van de reclame \/ Description de la publicit\u00e9 De radiospot gaat als volgt: Man: \u201cVoedselvergiftiging in Peru? Vakantiepret wordt vakantiepech.\u201d VO: \u201cBehalve met Europ Assistance. De reisverzekering op jouw maat. Lees vooraf de infofiche en uitsluitingen op europassistance.be.\u201d Klacht(en) \/ Plainte(s) [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[107,108],"tags":[],"class_list":["post-19110","post","type-post","status-publish","format-standard","hentry","category-beslissingen","category-decisions"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Europ Assistance 24-06-2026 : Pas de remarques - JEP - Jury d&#039;Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.jep.be\/fr\/europ-assistance-24-06-2026-pas-de-remarques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Europ Assistance 24-06-2026 : Pas de remarques - JEP - Jury d&#039;Ethique Publicitaire\" \/>\n<meta property=\"og:description\" content=\"Adverteerder \/ Annonceur: EUROP ASSISTANCE Product-Dienst \/ Produit-Service: Reisverzekering Media \/ M\u00e9dia: Radio Beschrijving van de reclame \/ Description de la publicit\u00e9 De radiospot gaat als volgt: Man: \u201cVoedselvergiftiging in Peru? 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