{"id":19102,"date":"2026-06-24T08:43:24","date_gmt":"2026-06-24T06:43:24","guid":{"rendered":"https:\/\/www.jep.be\/?p=19102"},"modified":"2026-06-24T08:43:25","modified_gmt":"2026-06-24T06:43:25","slug":"louis-delhaize-pont-a-celles-24-06-2026-decision-de-modification-arret","status":"publish","type":"post","link":"https:\/\/www.jep.be\/fr\/louis-delhaize-pont-a-celles-24-06-2026-decision-de-modification-arret\/","title":{"rendered":"Louis Delhaize Pont-\u00e0-Celles 24-06-2026 : D\u00e9cision de modification\/arr\u00eat"},"content":{"rendered":"<h3><strong>Adverteerder \/ Annonceur: LOUIS DELHAIZE PONT-A-CELLES<\/strong><\/h3>\n<h3><strong>Product-Dienst \/ Produit-Service: Maria Ol\u00e9 Sangria<\/strong><\/h3>\n<h3><strong>Media \/ M\u00e9dia: Internet (Facebook)<\/strong><\/h3>\n<h3><strong>Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n<p>Sur la publication Facebook, on voit quatre bouteilles et un verre de sangria accompagn\u00e9s du texte suivant :<br \/>\n\u00ab Les grosses chaleurs arrivent ! D\u00e9salt\u00e9rez-vous avec notre nouvelle sangria rouge. \u00ab Maria Ol\u00e9 ! \u00bb Une vague de fra\u00eecheur et de convivialit\u00e9 vous attend. Venez vite la d\u00e9guster ! \u00bb.<\/p>\n<p><strong style=\"color: revert; font-size: revert;\">Klacht(en) \/ Plainte(s)<\/strong><\/p>\n<p>Le plaignant communique qu\u2019il s\u2019agit d\u2019une publicit\u00e9 pour de l\u2019alcool ne comportant pas la mention sanitaire obligatoire \u00ab L\u2019abus d\u2019alcool nuit \u00e0 la sant\u00e9 \u00bb.<\/p>\n<h3><strong>Beslissing Jury in eerste aanleg: Beslissing tot wijziging\/stopzetting<br \/>\nD\u00e9cision Jury de premi\u00e8re instance: D\u00e9cision de modification\/arr\u00eat<\/strong><\/h3>\n<p>Le Jury d\u2019Ethique Publicitaire (JEP) de premi\u00e8re instance a pris la d\u00e9cision suivante dans ce dossier.<\/p>\n<p>Le Jury a examin\u00e9 la publicit\u00e9 en tenant compte des arguments des parties concern\u00e9es et dans le cadre de la Convention en mati\u00e8re de publicit\u00e9 et de commercialisation des boissons contenant de l\u2019alcool (ci-apr\u00e8s : la Convention).<\/p>\n<p>Il constate que le post Facebook auquel la plainte se r\u00e9f\u00e8re constitue une publicit\u00e9 au sens de l\u2019article 1.1 de la Convention et qu\u2019il ne mentionne pas le slogan \u00e9ducatif obligatoire, ce qui constitue une infraction \u00e0 l\u2019article 12.1 de la Convention.<\/p>\n<p>Sur la base de la disposition susmentionn\u00e9e, le Jury demande donc \u00e0 l\u2019annonceur de modifier la publicit\u00e9 et \u00e0 d\u00e9faut de ne plus la diffuser.<\/p>\n<p>\u00c0 cet \u00e9gard, le Jury note que l\u2019annonceur a imm\u00e9diatement modifi\u00e9 la publicit\u00e9.<\/p>\n<p>Le Jury constate n\u00e9anmoins que le slogan ne figure pas sur la publicit\u00e9 comme le prescrit la Convention. Il demande d\u00e8s lors \u00e0 l\u2019annoneur de tenir compte de toutes les directives de l&rsquo;Annexe B 5. de la Convention pour adapter le post Facebook vis\u00e9.<\/p>\n<p>Veuillez noter que cette d\u00e9cision ne devient d\u00e9finitive qu\u2019apr\u00e8s l\u2019expiration du d\u00e9lai d\u2019appel.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adverteerder \/ Annonceur: LOUIS DELHAIZE PONT-A-CELLES Product-Dienst \/ Produit-Service: Maria Ol\u00e9 Sangria Media \/ M\u00e9dia: Internet (Facebook) Beschrijving van de reclame \/ Description de la publicit\u00e9 Sur la publication Facebook, on voit quatre bouteilles et un verre de sangria accompagn\u00e9s du texte suivant : \u00ab Les grosses chaleurs arrivent ! D\u00e9salt\u00e9rez-vous avec notre nouvelle sangria [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[107,108],"tags":[],"class_list":["post-19102","post","type-post","status-publish","format-standard","hentry","category-beslissingen","category-decisions"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Louis Delhaize Pont-\u00e0-Celles 24-06-2026 : D\u00e9cision de modification\/arr\u00eat - JEP - Jury d&#039;Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.jep.be\/fr\/louis-delhaize-pont-a-celles-24-06-2026-decision-de-modification-arret\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Louis Delhaize Pont-\u00e0-Celles 24-06-2026 : D\u00e9cision de modification\/arr\u00eat - JEP - Jury d&#039;Ethique Publicitaire\" \/>\n<meta property=\"og:description\" content=\"Adverteerder \/ Annonceur: LOUIS DELHAIZE PONT-A-CELLES Product-Dienst \/ Produit-Service: Maria Ol\u00e9 Sangria Media \/ M\u00e9dia: Internet (Facebook) Beschrijving van de reclame \/ Description de la publicit\u00e9 Sur la publication Facebook, on voit quatre bouteilles et un verre de sangria accompagn\u00e9s du texte suivant : \u00ab Les grosses chaleurs arrivent ! 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