{"id":19080,"date":"2026-06-17T11:44:33","date_gmt":"2026-06-17T09:44:33","guid":{"rendered":"https:\/\/www.jep.be\/?p=19080"},"modified":"2026-06-17T11:44:34","modified_gmt":"2026-06-17T09:44:34","slug":"mediamarkt-17-06-2026-pas-de-remarques","status":"publish","type":"post","link":"https:\/\/www.jep.be\/fr\/mediamarkt-17-06-2026-pas-de-remarques\/","title":{"rendered":"MediaMarkt 17-06-2026 : Pas de remarques"},"content":{"rendered":"

Adverteerder \/ Annonceur: MEDIAMARKT<\/strong><\/h3>\n

Product-Dienst \/ Produit-Service: MediaMarkt<\/strong><\/h3>\n

Media \/ M\u00e9dia: TV<\/strong><\/h3>\n

Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n

Le spot montre une femme qui rentre chez elle et voit avec surprise qu\u2019on est en train d\u2019installer un \u00e9cran g\u00e9ant dans le living. L\u2019homme a l\u2019air emb\u00eat\u00e9, se gratte la t\u00eate et dit \u00ab d\u00e9so \u00bb. Puis il regarde l\u2019\u00e9cran en souriant, un commentateur annon\u00e7ant la coupe du monde.
\nLa voix off pr\u00e9sente ensuite une offre commerciale.<\/p>\n

Klacht(en) \/ Plainte(s)<\/strong><\/p>\n

Selon le plaignant, il s\u2019agit d\u2019une publicit\u00e9 aux relents masculinistes qui v\u00e9hicule le message que l\u2019avis de la femme ne compte pas, qu\u2019elle n\u2019a pas voix au chapitre sur les d\u00e9penses ou l\u2019am\u00e9nagement, qu\u2019on se fiche bien de ce qu\u2019elle dirait et si \u00e7a lui plaira ou pas. On lui impose un choix cons\u00e9quent auquel elle n\u2019aura qu\u2019\u00e0 s\u2019adapter.<\/p>\n

Beslissing Jury in eerste aanleg: Geen opmerkingen
\nD\u00e9cision Jury de premi\u00e8re instance: Pas de remarques<\/strong><\/h3>\n

Le Jury d\u2019Ethique Publicitaire (JEP) de premi\u00e8re instance a pris la d\u00e9cision suivante dans ce dossier.<\/p>\n

Le Jury a pris connaissance de la plainte et du spot TV vis\u00e9 qui montre une femme qui rentre chez elle et voit avec surprise qu\u2019on est en train d\u2019installer un \u00e9cran g\u00e9ant dans le living.<\/p>\n

Suite \u00e0 la r\u00e9ponse de l\u2019annonceur, le Jury note que le spot vise \u00e0 \u00e9voquer le clich\u00e9 largement connu li\u00e9 aux grandes comp\u00e9titions de football, \u00e0 savoir l’enthousiasme parfois excessif de certains supporters.<\/p>\n

Le Jury consid\u00e8re que la mise en sc\u00e8ne est clairement humoristique et que l\u2019approche caricaturale de la publicit\u00e9 est suffisamment claire pour que le consommateur moyen ne l’interpr\u00e8te pas au premier degr\u00e9.<\/p>\n

Il est par ailleurs d\u2019avis que le spot TV ne contient pas de st\u00e9r\u00e9otype allant \u00e0 l\u2019encontre de l\u2019\u00e9volution de la soci\u00e9t\u00e9 mais plut\u00f4t une r\u00e9f\u00e9rence \u00e0 des clich\u00e9s divers concernant tant les hommes que les femmes. Selon lui, l\u2019attitude de l\u2019homme ne fait pas preuve de machisme et la publicit\u00e9 ne sera pas per\u00e7ue par le consommateur moyen comme sugg\u00e9rant une certaine inf\u00e9riorit\u00e9 dans la relation entre l\u2019homme et la femme.<\/p>\n

Dans ce contexte, le Jury estime que la publicit\u00e9 n\u2019est pas de nature \u00e0 d\u00e9nigrer une personne ou une cat\u00e9gorie de personnes et qu\u2019elle n\u2019est pas contraire aux R\u00e8gles du JEP relatives \u00e0 la repr\u00e9sentation de la personne.<\/p>\n

A d\u00e9faut d\u2019infractions aux dispositions l\u00e9gales ou autodisciplinaires, le Jury a estim\u00e9 n\u2019avoir pas de remarques \u00e0 formuler sur ces points.<\/p>\n

Veuillez noter que cette d\u00e9cision ne devient d\u00e9finitive qu\u2019apr\u00e8s l\u2019expiration du d\u00e9lai d\u2019appel.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adverteerder \/ Annonceur: MEDIAMARKT Product-Dienst \/ Produit-Service: MediaMarkt Media \/ M\u00e9dia: TV Beschrijving van de reclame \/ Description de la publicit\u00e9 Le spot montre une femme qui rentre chez elle et voit avec surprise qu\u2019on est en train d\u2019installer un \u00e9cran g\u00e9ant dans le living. L\u2019homme a l\u2019air emb\u00eat\u00e9, se gratte la t\u00eate et dit […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[107,108],"tags":[],"class_list":["post-19080","post","type-post","status-publish","format-standard","hentry","category-beslissingen","category-decisions"],"yoast_head":"\nMediaMarkt 17-06-2026 : Pas de remarques - JEP - Jury d'Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.jep.be\/fr\/mediamarkt-17-06-2026-pas-de-remarques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MediaMarkt 17-06-2026 : Pas de remarques - JEP - Jury d'Ethique Publicitaire\" \/>\n<meta property=\"og:description\" content=\"Adverteerder \/ Annonceur: MEDIAMARKT Product-Dienst \/ Produit-Service: MediaMarkt Media \/ M\u00e9dia: TV Beschrijving van de reclame \/ Description de la publicit\u00e9 Le spot montre une femme qui rentre chez elle et voit avec surprise qu\u2019on est en train d\u2019installer un \u00e9cran g\u00e9ant dans le living. L\u2019homme a l\u2019air emb\u00eat\u00e9, se gratte la t\u00eate et dit […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.jep.be\/fr\/mediamarkt-17-06-2026-pas-de-remarques\/\" \/>\n<meta property=\"og:site_name\" content=\"JEP - Jury d'Ethique Publicitaire\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-17T09:44:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-17T09:44:34+00:00\" \/>\n<meta name=\"author\" content=\"Nele\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nele\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.jep.be\/fr\/mediamarkt-17-06-2026-pas-de-remarques\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.jep.be\/fr\/mediamarkt-17-06-2026-pas-de-remarques\/\"},\"author\":{\"name\":\"Nele\",\"@id\":\"https:\/\/www.jep.be\/#\/schema\/person\/92d911ff457fb5b56da783db9ce56f9b\"},\"headline\":\"MediaMarkt 17-06-2026 : Pas de remarques\",\"datePublished\":\"2026-06-17T09:44:33+00:00\",\"dateModified\":\"2026-06-17T09:44:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.jep.be\/fr\/mediamarkt-17-06-2026-pas-de-remarques\/\"},\"wordCount\":487,\"publisher\":{\"@id\":\"https:\/\/www.jep.be\/#organization\"},\"articleSection\":[\"Beslissingen\",\"D\u00e9cisions r\u00e9centes\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.jep.be\/fr\/mediamarkt-17-06-2026-pas-de-remarques\/\",\"url\":\"https:\/\/www.jep.be\/fr\/mediamarkt-17-06-2026-pas-de-remarques\/\",\"name\":\"MediaMarkt 17-06-2026 : Pas de remarques - JEP - Jury d'Ethique Publicitaire\",\"isPartOf\":{\"@id\":\"https:\/\/www.jep.be\/#website\"},\"datePublished\":\"2026-06-17T09:44:33+00:00\",\"dateModified\":\"2026-06-17T09:44:34+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.jep.be\/fr\/mediamarkt-17-06-2026-pas-de-remarques\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.jep.be\/fr\/mediamarkt-17-06-2026-pas-de-remarques\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.jep.be\/fr\/mediamarkt-17-06-2026-pas-de-remarques\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.jep.be\/fr\/home\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"MediaMarkt 17-06-2026 : Pas de remarques\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.jep.be\/#website\",\"url\":\"https:\/\/www.jep.be\/\",\"name\":\"JEP - Jury d'Ethique Publicitaire\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.jep.be\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.jep.be\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.jep.be\/#organization\",\"name\":\"JEP - Jury d'Ethique Publicitaire\",\"url\":\"https:\/\/www.jep.be\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.jep.be\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.jep.be\/wp-content\/uploads\/2023\/04\/cropped-jep-logo-favicon.png\",\"contentUrl\":\"https:\/\/www.jep.be\/wp-content\/uploads\/2023\/04\/cropped-jep-logo-favicon.png\",\"width\":512,\"height\":512,\"caption\":\"JEP - Jury d'Ethique Publicitaire\"},\"image\":{\"@id\":\"https:\/\/www.jep.be\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.jep.be\/#\/schema\/person\/92d911ff457fb5b56da783db9ce56f9b\",\"name\":\"Nele\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.jep.be\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a33ab9c53d736c5d17d45017798cdfc2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a33ab9c53d736c5d17d45017798cdfc2?s=96&d=mm&r=g\",\"caption\":\"Nele\"},\"url\":\"https:\/\/www.jep.be\/fr\/author\/nele\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"MediaMarkt 17-06-2026 : Pas de remarques - JEP - Jury d'Ethique Publicitaire","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.jep.be\/fr\/mediamarkt-17-06-2026-pas-de-remarques\/","og_locale":"fr_FR","og_type":"article","og_title":"MediaMarkt 17-06-2026 : Pas de remarques - JEP - Jury d'Ethique Publicitaire","og_description":"Adverteerder \/ Annonceur: MEDIAMARKT Product-Dienst \/ Produit-Service: MediaMarkt Media \/ M\u00e9dia: TV Beschrijving van de reclame \/ Description de la publicit\u00e9 Le spot montre une femme qui rentre chez elle et voit avec surprise qu\u2019on est en train d\u2019installer un \u00e9cran g\u00e9ant dans le living. L\u2019homme a l\u2019air emb\u00eat\u00e9, se gratte la t\u00eate et dit […]","og_url":"https:\/\/www.jep.be\/fr\/mediamarkt-17-06-2026-pas-de-remarques\/","og_site_name":"JEP - Jury d'Ethique Publicitaire","article_published_time":"2026-06-17T09:44:33+00:00","article_modified_time":"2026-06-17T09:44:34+00:00","author":"Nele","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Nele","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.jep.be\/fr\/mediamarkt-17-06-2026-pas-de-remarques\/#article","isPartOf":{"@id":"https:\/\/www.jep.be\/fr\/mediamarkt-17-06-2026-pas-de-remarques\/"},"author":{"name":"Nele","@id":"https:\/\/www.jep.be\/#\/schema\/person\/92d911ff457fb5b56da783db9ce56f9b"},"headline":"MediaMarkt 17-06-2026 : Pas de remarques","datePublished":"2026-06-17T09:44:33+00:00","dateModified":"2026-06-17T09:44:34+00:00","mainEntityOfPage":{"@id":"https:\/\/www.jep.be\/fr\/mediamarkt-17-06-2026-pas-de-remarques\/"},"wordCount":487,"publisher":{"@id":"https:\/\/www.jep.be\/#organization"},"articleSection":["Beslissingen","D\u00e9cisions r\u00e9centes"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/www.jep.be\/fr\/mediamarkt-17-06-2026-pas-de-remarques\/","url":"https:\/\/www.jep.be\/fr\/mediamarkt-17-06-2026-pas-de-remarques\/","name":"MediaMarkt 17-06-2026 : Pas de remarques - JEP - Jury d'Ethique Publicitaire","isPartOf":{"@id":"https:\/\/www.jep.be\/#website"},"datePublished":"2026-06-17T09:44:33+00:00","dateModified":"2026-06-17T09:44:34+00:00","breadcrumb":{"@id":"https:\/\/www.jep.be\/fr\/mediamarkt-17-06-2026-pas-de-remarques\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.jep.be\/fr\/mediamarkt-17-06-2026-pas-de-remarques\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.jep.be\/fr\/mediamarkt-17-06-2026-pas-de-remarques\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.jep.be\/fr\/home\/"},{"@type":"ListItem","position":2,"name":"MediaMarkt 17-06-2026 : Pas de remarques"}]},{"@type":"WebSite","@id":"https:\/\/www.jep.be\/#website","url":"https:\/\/www.jep.be\/","name":"JEP - Jury d'Ethique Publicitaire","description":"","publisher":{"@id":"https:\/\/www.jep.be\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.jep.be\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.jep.be\/#organization","name":"JEP - Jury d'Ethique Publicitaire","url":"https:\/\/www.jep.be\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.jep.be\/#\/schema\/logo\/image\/","url":"https:\/\/www.jep.be\/wp-content\/uploads\/2023\/04\/cropped-jep-logo-favicon.png","contentUrl":"https:\/\/www.jep.be\/wp-content\/uploads\/2023\/04\/cropped-jep-logo-favicon.png","width":512,"height":512,"caption":"JEP - Jury d'Ethique Publicitaire"},"image":{"@id":"https:\/\/www.jep.be\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.jep.be\/#\/schema\/person\/92d911ff457fb5b56da783db9ce56f9b","name":"Nele","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.jep.be\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/a33ab9c53d736c5d17d45017798cdfc2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a33ab9c53d736c5d17d45017798cdfc2?s=96&d=mm&r=g","caption":"Nele"},"url":"https:\/\/www.jep.be\/fr\/author\/nele\/"}]}},"_links":{"self":[{"href":"https:\/\/www.jep.be\/fr\/wp-json\/wp\/v2\/posts\/19080","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jep.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.jep.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.jep.be\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jep.be\/fr\/wp-json\/wp\/v2\/comments?post=19080"}],"version-history":[{"count":1,"href":"https:\/\/www.jep.be\/fr\/wp-json\/wp\/v2\/posts\/19080\/revisions"}],"predecessor-version":[{"id":19082,"href":"https:\/\/www.jep.be\/fr\/wp-json\/wp\/v2\/posts\/19080\/revisions\/19082"}],"wp:attachment":[{"href":"https:\/\/www.jep.be\/fr\/wp-json\/wp\/v2\/media?parent=19080"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jep.be\/fr\/wp-json\/wp\/v2\/categories?post=19080"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jep.be\/fr\/wp-json\/wp\/v2\/tags?post=19080"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}