{"id":18972,"date":"2026-05-22T17:03:56","date_gmt":"2026-05-22T15:03:56","guid":{"rendered":"https:\/\/www.jep.be\/?p=18972"},"modified":"2026-05-27T08:37:59","modified_gmt":"2026-05-27T06:37:59","slug":"byd-22-05-2026-decision-de-modification-arret","status":"publish","type":"post","link":"https:\/\/www.jep.be\/fr\/byd-22-05-2026-decision-de-modification-arret\/","title":{"rendered":"BYD 22-05-2026 : D\u00e9cision de modification\/arr\u00eat"},"content":{"rendered":"

Adverteerder \/ Annonceur: BYD<\/strong><\/h3>\n

Product-Dienst \/ Produit-Service: ATTO 3 EVO <\/strong><\/h3>\n

Media \/ M\u00e9dia: Affichage <\/strong><\/h3>\n

Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n

Op de affiche is een afbeelding van de auto te zien met als bijschrift:
\n\u201cBYD. ULTRASNEL LADEN NEW ATTO 3 EV.\u201d En onderaan: \u201cAtto 3 EVO, 16.4 – 17.8 kWh L\/100km. Atto 3 EVO, 16.4 – 17.8 kWh L\/100km. Milieu-informatie (K.B. 19.03.2004). Adverteerder: BYD Inchcape Belgium Distribution n.v., agent in nevenfunctie, BTW BE0459.491.374, RPR Zaventem. bydauto.be\u201d.<\/p>\n

Klacht(en) \/ Plainte(s)<\/strong><\/p>\n

De klager vindt de term \u2018ultrasnel\u2019 misleidend. Andere automerken laden quasi even snel. Op de website spreekt men plots niet meer van ultrasnel maar gewoon van snelladen. Van 10% naar 80% in 25 minuten (zoals op de website vermeld) is gewoon de standaard bij de meeste elektrische wagens volgens hem. Het lijkt erop dat de adverteerder de consument bewust misleidt.<\/p>\n

Beslissing Jury in eerste aanleg: Beslissing tot wijziging\/stopzetting
\nD\u00e9cision Jury de premi\u00e8re instance: D\u00e9cision de modification\/arr\u00eat<\/strong><\/h3>\n

De Jury voor Ethische Praktijken inzake reclame (JEP) in eerste aanleg heeft de volgende beslissing genomen in dit dossier.<\/p>\n

De Jury heeft kennisgenomen van de affiche, met als slogan: \u201cBYD. Ultrasnel laden. NEW ATTO 3 EVO.\u201d.<\/p>\n

Zij heeft ook nota genomen van de door de adverteerder meegedeelde DC charging power-cijfers voor het gepromote voertuig en voertuigen uit dezelfde categorie, waaruit blijkt dat de ATTO 3 EVO effectief heel snel kan opladen, namelijk met een maximale DC charging power van 220 kW.<\/p>\n

Ingevolge het antwoord van de adverteerder, noteert de Jury dat het maximale vermogen voor snelladen in gelijkstroom 220 kilowatt bedraagt, en dat met dit vermogen het gepromote voertuig van 10 % naar 80 % kan laden in 20 tot 30 minuten.<\/p>\n

De Jury merkt echter op dat dit maximale laadvermogen enkel kan worden bereikt onder bepaalde ideale omstandigheden en bij gebruik van een geschikte DC-snellaadinfrastructuur.<\/p>\n

Dienaangaande is de Jury van oordeel dat de gemiddelde consument nog onvoldoende vertrouwd is met de voorwaarden voor snelladen van elektrische voertuigen. De omstandigheden waaronder ultrasnel laden mogelijk is, vormen volgens de Jury een wezenlijk kenmerk van het product dat de keuze van de consument kan be\u00efnvloeden.<\/p>\n

In deze context meent de Jury dat de adverteerder de termen \u201cultrasnel laden\u201d mag hanteren, maar dat het, om verwarring of misleiding in hoofde van de consument te voorkomen, noodzakelijk is een verduidelijking op te nemen over de technische voorwaarden die verband houden met de snelheid van het laden.<\/p>\n

De Jury oordeelt derhalve dat het gebrek aan specificatie bij de claim \u2018ultrasnel laden\u2019, de gemiddelde consument kan misleiden in de zin van artikel 4 en 5 van de Code van de Internationale Kamer van Koophandel.<\/p>\n

Gelet op het voorgaande en op basis van voormelde bepalingen, heeft de Jury de adverteerder derhalve verzocht om de reclame te wijzigen, en bij gebreke daaraan de reclame niet meer te verspreiden.<\/p>\n

Gelieve er nota van te nemen dat deze beslissing pas definitief wordt na het verstrijken van de termijn voor het instellen van hoger beroep.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adverteerder \/ Annonceur: BYD Product-Dienst \/ Produit-Service: ATTO 3 EVO Media \/ M\u00e9dia: Affichage Beschrijving van de reclame \/ Description de la publicit\u00e9 Op de affiche is een afbeelding van de auto te zien met als bijschrift: \u201cBYD. ULTRASNEL LADEN NEW ATTO 3 EV.\u201d En onderaan: \u201cAtto 3 EVO, 16.4 – 17.8 kWh L\/100km. Atto […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[107,108],"tags":[],"class_list":["post-18972","post","type-post","status-publish","format-standard","hentry","category-beslissingen","category-decisions"],"yoast_head":"\nBYD 22-05-2026 : D\u00e9cision de modification\/arr\u00eat - JEP - Jury d'Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.jep.be\/fr\/byd-22-05-2026-decision-de-modification-arret\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BYD 22-05-2026 : D\u00e9cision de modification\/arr\u00eat - JEP - Jury d'Ethique Publicitaire\" \/>\n<meta property=\"og:description\" content=\"Adverteerder \/ Annonceur: BYD Product-Dienst \/ Produit-Service: ATTO 3 EVO Media \/ M\u00e9dia: Affichage Beschrijving van de reclame \/ Description de la publicit\u00e9 Op de affiche is een afbeelding van de auto te zien met als bijschrift: \u201cBYD. 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