{"id":18937,"date":"2026-05-13T15:44:54","date_gmt":"2026-05-13T13:44:54","guid":{"rendered":"https:\/\/www.jep.be\/?p=18937"},"modified":"2026-05-13T15:44:55","modified_gmt":"2026-05-13T13:44:55","slug":"insentials-13-05-2026-decision-de-modification-arret","status":"publish","type":"post","link":"https:\/\/www.jep.be\/fr\/insentials-13-05-2026-decision-de-modification-arret\/","title":{"rendered":"Insentials 13-05-2026 : D\u00e9cision de modification\/arr\u00eat"},"content":{"rendered":"

Adverteerder \/ Annonceur: INSENTIALS<\/strong><\/h3>\n

Product-Dienst \/ Produit-Service: LiverBoost Forte<\/strong><\/h3>\n

Media \/ M\u00e9dia: Internet (Facebook)<\/strong><\/h3>\n

Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n

De gesponsorde Facebookpost bevat de volgende teksten:
\n\u201cDit is wat alcohol met je lever doet. Je lever breekt alcohol af tot een toxische stof.\u201d
\nHet linkse schema met de tekst \u201czonder LiverBoost Forte\u201d toont een trieste emoji met de tekst \u201ckater, vermoeidheid, brain fog\u201d.
\nHet rechtse schema met de afbeelding van een pil en de tekst \u201c-18,6% reductie van toxische stoffen met LiverBoost Forte\u201d toont een smiley met de tekst \u201ckater, vermoeidheid, brainfog\u201d met een rood kruis erover.
\nDaaronder een kader met de tekst \u201cIk wil minder zware katers.\u201d<\/p>\n

Klacht(en) \/ Plainte(s)<\/strong><\/p>\n

De klager merkt op dat de adverteerder een gezondheidsclaim sponsort op sociale media. Het zou hem ten zeerste verbazen als deze claim waar is, en bijgevolg legaal is om te claimen.
\nHij vraagt ook waar het onderzoek\/de bron is.<\/p>\n

Beslissing Jury in eerste aanleg: Beslissing tot wijziging\/stopzetting
\nD\u00e9cision Jury de premi\u00e8re instance: D\u00e9cision de modification\/arr\u00eat<\/strong><\/h3>\n

De Jury voor Ethische Praktijken inzake reclame (JEP) in eerste aanleg heeft de volgende beslissing genomen in dit dossier.<\/p>\n

De Jury stelt vast dat de betrokken reclame voor een voedingssupplement een aantal gezondheidsclaims bevat (\u201cLiverBoost Forte\u201d, \u201ckater\u201d, \u201cvermoeidheid\u201d, \u201cbrain fog met een rood kruis erover, \u201c-18,6% reductie van toxische stoffen met LiverBoost Forte\u201d, \u201cIk wil minder zware katers.\u201d).<\/p>\n

De Jury heeft dit dossier derhalve onderzocht in het licht van de EU Verordening 1924\/2006 van 20 december 2006 inzake voedings- en gezondheidsclaims voor levensmiddelen en van de EU Verordening 432\/2012 van 16 mei 2012 tot vaststelling van een lijst van toegestane gezondheidsclaims voor levensmiddelen die niet over ziekterisicobeperking en de ontwikkeling en gezondheid van kinderen gaan.<\/p>\n

Vooreerst stelt de Jury vast dat de gebruikte claims geen toegelaten gezondheidsclaims zijn en aldus een inbreuk vormen op voormelde regelgeving.<\/p>\n

Vervolgens verwijst de Jury ook naar het principe volgens hetwelk gezondheidsclaims alleen mogen worden gemaakt voor het nutri\u00ebnt, de stof, het voedingsmiddel of de voedingscategorie voor dewelke ze zijn goedgekeurd en niet voor het product dat deze bevat zoals hier het geval is.<\/p>\n

De Jury heeft de adverteerder derhalve verzocht om de reclame niet meer te verspreiden en om te zorgen dat toekomstige reclame voor het betrokken product aan de toepasselijke regels voldoet.<\/p>\n

Gelieve er nota van te nemen dat deze beslissing pas definitief wordt na het verstrijken van de termijn voor het instellen van hoger beroep.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adverteerder \/ Annonceur: INSENTIALS Product-Dienst \/ Produit-Service: LiverBoost Forte Media \/ M\u00e9dia: Internet (Facebook) Beschrijving van de reclame \/ Description de la publicit\u00e9 De gesponsorde Facebookpost bevat de volgende teksten: \u201cDit is wat alcohol met je lever doet. Je lever breekt alcohol af tot een toxische stof.\u201d Het linkse schema met de tekst \u201czonder LiverBoost […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[107,108],"tags":[],"class_list":["post-18937","post","type-post","status-publish","format-standard","hentry","category-beslissingen","category-decisions"],"yoast_head":"\nInsentials 13-05-2026 : D\u00e9cision de modification\/arr\u00eat - JEP - Jury d'Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.jep.be\/fr\/insentials-13-05-2026-decision-de-modification-arret\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Insentials 13-05-2026 : D\u00e9cision de modification\/arr\u00eat - JEP - Jury d'Ethique Publicitaire\" \/>\n<meta property=\"og:description\" content=\"Adverteerder \/ Annonceur: INSENTIALS Product-Dienst \/ Produit-Service: LiverBoost Forte Media \/ M\u00e9dia: Internet (Facebook) Beschrijving van de reclame \/ Description de la publicit\u00e9 De gesponsorde Facebookpost bevat de volgende teksten: \u201cDit is wat alcohol met je lever doet. Je lever breekt alcohol af tot een toxische stof.\u201d Het linkse schema met de tekst \u201czonder LiverBoost […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.jep.be\/fr\/insentials-13-05-2026-decision-de-modification-arret\/\" \/>\n<meta property=\"og:site_name\" content=\"JEP - Jury d'Ethique Publicitaire\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-13T13:44:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-13T13:44:55+00:00\" \/>\n<meta name=\"author\" content=\"Nele\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nele\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.jep.be\/fr\/insentials-13-05-2026-decision-de-modification-arret\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.jep.be\/fr\/insentials-13-05-2026-decision-de-modification-arret\/\"},\"author\":{\"name\":\"Nele\",\"@id\":\"https:\/\/www.jep.be\/#\/schema\/person\/92d911ff457fb5b56da783db9ce56f9b\"},\"headline\":\"Insentials 13-05-2026 : D\u00e9cision de modification\/arr\u00eat\",\"datePublished\":\"2026-05-13T13:44:54+00:00\",\"dateModified\":\"2026-05-13T13:44:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.jep.be\/fr\/insentials-13-05-2026-decision-de-modification-arret\/\"},\"wordCount\":412,\"publisher\":{\"@id\":\"https:\/\/www.jep.be\/#organization\"},\"articleSection\":[\"Beslissingen\",\"D\u00e9cisions r\u00e9centes\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.jep.be\/fr\/insentials-13-05-2026-decision-de-modification-arret\/\",\"url\":\"https:\/\/www.jep.be\/fr\/insentials-13-05-2026-decision-de-modification-arret\/\",\"name\":\"Insentials 13-05-2026 : D\u00e9cision de modification\/arr\u00eat - 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