{"id":18853,"date":"2026-04-30T11:19:35","date_gmt":"2026-04-30T09:19:35","guid":{"rendered":"https:\/\/www.jep.be\/?p=18853"},"modified":"2026-04-30T11:23:43","modified_gmt":"2026-04-30T09:23:43","slug":"google-priority-flagger-pour-les-publicites","status":"publish","type":"post","link":"https:\/\/www.jep.be\/fr\/google-priority-flagger-pour-les-publicites\/","title":{"rendered":"Le JEP participe au programme Google Priority Flagger pour les publicit\u00e9s\u00a0"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"18853\" class=\"elementor elementor-18853 elementor-18852\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7ebf207f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7ebf207f\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7dec5824\" data-id=\"7dec5824\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-43b9c112 elementor-widget elementor-widget-text-editor\" data-id=\"43b9c112\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 23-07-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p data-start=\"315\" data-end=\"666\">Le JEP participe au programme <strong>Google Priority Flagger (PFP)<\/strong>.<\/p><p data-start=\"315\" data-end=\"666\">Ce programme offre aux organisations participantes &#8211; y compris les organismes d\u2019autor\u00e9gulation (SRO) tels que le JEP &#8211; un canal leur permettant d\u2019informer volontairement Google de publicit\u00e9s diffus\u00e9es sur ses plateformes susceptibles d\u2019enfreindre ses r\u00e8gles.<\/p><p data-start=\"668\" data-end=\"839\">Les r\u00e8gles de Google Ads peuvent \u00eatre consult\u00e9es <span style=\"text-decoration: underline;\"><a href=\"https:\/\/support.google.com\/adspolicy\/answer\/6008942?hl=en\">ici<\/a><\/span>.<\/p><p data-start=\"668\" data-end=\"839\">Ces principes s\u2019alignent \u00e9troitement sur les normes \u00e9thiques en mati\u00e8re de publicit\u00e9 dont le JEP assure le respect.<\/p><p data-start=\"841\" data-end=\"1198\">Dans le cadre de ce programme, Google collabore avec un r\u00e9seau de partenaires disposant d\u2019une expertise reconnue dans la d\u00e9tection et la lutte contre les fraudes et escroqueries (\u00ab partenaires PFP \u00bb &#8211; incluant des SRO, ainsi que des ONG et des autorit\u00e9s publiques), particuli\u00e8rement bien plac\u00e9s pour identifier des contenus potentiellement probl\u00e9matiques.<\/p><h3 data-section-id=\"fa5ry7\" data-start=\"1200\" data-end=\"1234\">Objectif de la collaboration<\/h3><p data-start=\"1236\" data-end=\"1444\">Cette coop\u00e9ration vise \u00e0 <strong>lutter plus efficacement contre les abus<\/strong> et \u00e0 <strong>permettre aux priority flaggers de signaler rapidement et efficacement \u00e0 Google les risques potentiels et les violations de ses r\u00e8gles<\/strong>.<\/p><p data-start=\"1446\" data-end=\"1735\">Les signalements effectu\u00e9s par les Priority Flaggers sont trait\u00e9s en priorit\u00e9. Cela renforce <strong>la protection des consommateurs<\/strong>, notamment parce que ces annonceurs sont souvent difficiles \u00e0 identifier ou \u00e0 contacter et accordent g\u00e9n\u00e9ralement peu d\u2019attention aux r\u00e8gles de publicit\u00e9 \u00e9thique.<\/p><h3 data-section-id=\"1hpev6v\" data-start=\"1737\" data-end=\"1765\">Mise en \u0153uvre pratique<\/h3><p data-start=\"1767\" data-end=\"2159\">Les partenaires PFP disposent d\u2019un canal de signalement d\u00e9di\u00e9 pour notifier d\u2019\u00e9ventuelles violations des r\u00e8gles. Gr\u00e2ce \u00e0 un outil sp\u00e9cifique, ils peuvent signaler des contenus, lesquels sont ensuite examin\u00e9s en priorit\u00e9 par Google. Cela permet de traiter plus rapidement les abus et les \u00ab scams \u00bb. Par ailleurs, le syst\u00e8me pr\u00e9voit un \u00e9change continu et un retour d\u2019information avec les SRO.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Le JEP participe au programme Google Priority Flagger (PFP). Ce programme offre aux organisations participantes &#8211; y compris les organismes d\u2019autor\u00e9gulation (SRO) tels que le JEP &#8211; un canal leur permettant d\u2019informer volontairement Google de publicit\u00e9s diffus\u00e9es sur ses plateformes susceptibles d\u2019enfreindre ses r\u00e8gles. Les r\u00e8gles de Google Ads peuvent \u00eatre consult\u00e9es ici. Ces principes [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[],"class_list":["post-18853","post","type-post","status-publish","format-standard","hentry","category-nouvelles"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le JEP participe au programme Google Priority Flagger pour les publicit\u00e9s\u00a0 - JEP - Jury d&#039;Ethique Publicitaire<\/title>\n<meta name=\"description\" content=\"Het zelfregulerend systeem werkt effici\u00ebnt en biedt snelle rechtszekerheid. 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