{"id":18807,"date":"2026-04-29T09:11:26","date_gmt":"2026-04-29T07:11:26","guid":{"rendered":"https:\/\/www.jep.be\/?p=18807"},"modified":"2026-04-29T09:11:28","modified_gmt":"2026-04-29T07:11:28","slug":"lidl-28-04-2026-pas-de-remarques","status":"publish","type":"post","link":"https:\/\/www.jep.be\/fr\/lidl-28-04-2026-pas-de-remarques\/","title":{"rendered":"Lidl 28-04-2026 : Pas de remarques"},"content":{"rendered":"

Adverteerder \/ Annonceur: LIDL<\/strong><\/h3>\n

Product-Dienst \/ Produit-Service: Aardappelen<\/strong><\/h3>\n

Media \/ M\u00e9dia: Internet (website)<\/strong><\/h3>\n

Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n

De aanbieding bevat een foto van aardappelen en de volgende tekst:
\n\u201cVastkokende aardappelen XXL
\n\u2022 Voorverpakt
\n\u2022 \u20ac 9,98<\/del> – \u20ac 4,99 per stuk (-50%)
\n\u2022 5 kg \u2013 0,99 EUR\/kg\u201d
\nOnderaan in grotere en gele letters:
\n\u201cBij aankoop van 5 kg\u201d
\n\u201c0.99\u201d en verticaal \u201cper kilo\u201d.<\/p>\n

Klacht(en) \/ Plainte(s)<\/strong><\/p>\n

De klaagster deelt mee dat zij met negen andere klanten in de winkel van de adverteerder stond om een zak aardappelen te bekomen die maar 99 cent kostte want zo onduidelijk was het, iedereen had het zo begrepen en het kon ook in deze tijden van aardappelovermaat.
\nVolgens haar is dit misleidende reclame.<\/p>\n

Beslissing Jury in eerste aanleg: Geen opmerkingen
\nD\u00e9cision Jury de premi\u00e8re instance: Pas de remarques<\/strong><\/h3>\n

De Jury voor Ethische Praktijken inzake reclame (JEP) in eerste aanleg heeft de volgende beslissing genomen in dit dossier.<\/p>\n

Zoals aangekondigd, heeft de Jury deze reclame onderzocht.<\/p>\n

Zij neemt kennis van de reclame voor de promotie op de website van de adverteerder betreffende vastkokende aardappelen, met de vermelding: \u201cVastkokende aardappelen XXL. Voorverpakt. \u20ac 9,98 – \u20ac 4,99 per stuk (-50%). 5 kg \u2013 0,99 EUR\/kg. Bij aankoop van 5 kg. Per kilo 0.99\u201d, en van de klacht die daarop betrekking heeft.
\nDe Jury noteert dat de prijs per kilo twee keer vermeld wordt. Zij is van mening dat het voor de gemiddelde consument dus voldoende duidelijk is dat de vermelding \u201c\u20ac 0,99\u201d, die in het groot en in het geel weergegeven wordt, slaat op de prijs per kilogram en niet op de prijs van het totale product, zijnde een zak van 5 kilogram. Bovendien wordt duidelijk aangegeven dat de prijs per stuk, namelijk de zak van 5 kg, \u20ac 4,99 bedraagt.<\/p>\n

Rekening houdend met wat voorafgaat is de Jury van oordeel dat de reclame niet misleidend is in de zin van artikelen 4 en 5 van de Code van de Internationale Kamer van Koophandel.<\/p>\n

Bij gebreke aan inbreuken op wettelijke of zelfdisciplinaire bepalingen, heeft de Jury derhalve gemeend geen opmerkingen te moeten formuleren op dit punt.<\/p>\n

Gelieve er nota van te nemen dat deze beslissing pas definitief wordt na het verstrijken van de termijn voor het instellen van hoger beroep.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adverteerder \/ Annonceur: LIDL Product-Dienst \/ Produit-Service: Aardappelen Media \/ M\u00e9dia: Internet (website) Beschrijving van de reclame \/ Description de la publicit\u00e9 De aanbieding bevat een foto van aardappelen en de volgende tekst: \u201cVastkokende aardappelen XXL \u2022 Voorverpakt \u2022 \u20ac 9,98 – \u20ac 4,99 per stuk (-50%) \u2022 5 kg \u2013 0,99 EUR\/kg\u201d Onderaan in […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[107,108],"tags":[],"class_list":["post-18807","post","type-post","status-publish","format-standard","hentry","category-beslissingen","category-decisions"],"yoast_head":"\nLidl 28-04-2026 : Pas de remarques - JEP - Jury d'Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.jep.be\/fr\/lidl-28-04-2026-pas-de-remarques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lidl 28-04-2026 : Pas de remarques - 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