{"id":18299,"date":"2026-03-20T10:36:41","date_gmt":"2026-03-20T08:36:41","guid":{"rendered":"https:\/\/www.jep.be\/?p=18299"},"modified":"2026-03-20T10:36:42","modified_gmt":"2026-03-20T08:36:42","slug":"ici-paris-xl-18-03-2026-decision-de-modification-arret","status":"publish","type":"post","link":"https:\/\/www.jep.be\/fr\/ici-paris-xl-18-03-2026-decision-de-modification-arret\/","title":{"rendered":"Ici Paris XL 18-03-2026 : D\u00e9cision de modification\/arr\u00eat"},"content":{"rendered":"

Adverteerder \/ Annonceur: ICI PARIS XL<\/strong><\/h3>\n

Product-Dienst \/ Produit-Service: Promotionele actie<\/strong><\/h3>\n

Media \/ M\u00e9dia: Internet (Facebook)<\/strong><\/h3>\n

Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n

De gesponsorde post houdt twee afbeeldingen van producten van \u2018The Ordinary\u2019 in met de volgende tekst:
\n\u201c- 25%*
\nop alles vanaf \u20ac75
\n*t.o.v. de adviesprijs\u201d.<\/p>\n

Klacht(en) \/ Plainte(s)<\/strong><\/p>\n

De klaagster stelt dat de tekst \u201825% korting op alles vanaf \u20ac75\u2019 bij een foto van producten van The Ordinary staat. Op de website van de adverteerder staat het merk The Ordinary echter als uitgesloten merk. Dit vindt ze misleidende reclame.<\/p>\n

Beslissing Jury in eerste aanleg: Beslissing tot wijziging\/stopzetting
\nD\u00e9cision Jury de premi\u00e8re instance: D\u00e9cision de modification\/arr\u00eat<\/strong><\/h3>\n

De Jury voor Ethische Praktijken inzake reclame (JEP) in eerste aanleg heeft de volgende beslissing genomen in dit dossier.<\/p>\n

De Jury heeft kennisgenomen van de reclame in kwestie en van de klacht die daarop betrekking heeft.<\/p>\n

De Jury stelt vast dat de gesponsorde Facebook-post de tekst \u201c- 25% op alles vanaf \u20ac75\u201d bij foto\u2019s van producten van The Ordinary bevat. Zij noteert ook dat producten van dat merk echter uitgesloten zijn van promotionele acties.<\/p>\n

Zij neemt ingevolge het antwoord van de adverteerder nota van dat het feit dat dit product toch in de mediacampagne met korting werd weergegeven ten gevolge van van een menselijke fout bij het opzetten van de campagne.<\/p>\n

De Jury is van mening dat het gebruik van de foto in kwestie, met name van een product van een merk dat uitgesloten is uit de betrokken promotionele actie, misleidend is.<\/p>\n

Zij is ook van mening dat de vermelding \u201c- 25% op alles vanaf \u20ac75\u201d in absolute termen wordt gebruikt, alhoewel een aantal merken aan deze actie niet deelnemen. Daarboven wordt hierbij niet verwezen naar het bestaan van deze beperkende voorwaarden, noch via een asterisk met bijhorende uitleg, nog via enige andere verduidelijking<\/p>\n

De Jury is derhalve van oordeel dat de betrokken reclame aldus de consument kan misleiden, wat strijdig is met art. 4 en 5 van de Code van de Internationale Kamer van Koophandel (ICC-Code).<\/p>\n

Op basis van voormelde bepalingen, heeft de Jury de adverteerder derhalve verzocht om de reclame te wijzigen op de hierboven aangehaalde punten (foto, gebruik van de termen \u201cop alles\u201d en gebrek aan verwijzing naar een beperkende voorwaarde) en bij gebreke daaraan de reclame niet meer te verspreiden.<\/p>\n

Gelieve er nota van te nemen dat deze beslissing pas definitief wordt na het verstrijken van de termijn voor het instellen van hoger beroep.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adverteerder \/ Annonceur: ICI PARIS XL Product-Dienst \/ Produit-Service: Promotionele actie Media \/ M\u00e9dia: Internet (Facebook) Beschrijving van de reclame \/ Description de la publicit\u00e9 De gesponsorde post houdt twee afbeeldingen van producten van \u2018The Ordinary\u2019 in met de volgende tekst: \u201c- 25%* op alles vanaf \u20ac75 *t.o.v. de adviesprijs\u201d. Klacht(en) \/ Plainte(s) De klaagster […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[107,108],"tags":[],"class_list":["post-18299","post","type-post","status-publish","format-standard","hentry","category-beslissingen","category-decisions"],"yoast_head":"\nIci Paris XL 18-03-2026 : D\u00e9cision de modification\/arr\u00eat - JEP - Jury d'Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.jep.be\/fr\/ici-paris-xl-18-03-2026-decision-de-modification-arret\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ici Paris XL 18-03-2026 : D\u00e9cision de modification\/arr\u00eat - JEP - Jury d'Ethique Publicitaire\" \/>\n<meta property=\"og:description\" content=\"Adverteerder \/ Annonceur: ICI PARIS XL Product-Dienst \/ Produit-Service: Promotionele actie Media \/ M\u00e9dia: Internet (Facebook) Beschrijving van de reclame \/ Description de la publicit\u00e9 De gesponsorde post houdt twee afbeeldingen van producten van \u2018The Ordinary\u2019 in met de volgende tekst: \u201c- 25%* op alles vanaf \u20ac75 *t.o.v. de adviesprijs\u201d. 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