{"id":18280,"date":"2026-03-11T16:24:51","date_gmt":"2026-03-11T14:24:51","guid":{"rendered":"https:\/\/www.jep.be\/?p=18280"},"modified":"2026-03-11T16:24:53","modified_gmt":"2026-03-11T14:24:53","slug":"edc-retail-easytoys-10-03-2026-pas-de-remarques","status":"publish","type":"post","link":"https:\/\/www.jep.be\/fr\/edc-retail-easytoys-10-03-2026-pas-de-remarques\/","title":{"rendered":"EDC Retail &#8211; Easytoys 10-03-2026 : Pas de remarques"},"content":{"rendered":"<h3><strong>Adverteerder \/ Annonceur: EDC RETAIL<\/strong><\/h3>\n<h3><strong>Product-Dienst \/ Produit-Service: Easytoys<\/strong><\/h3>\n<h3><strong>Media \/ M\u00e9dia: TV<\/strong><\/h3>\n<h3><strong>Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n<p>De televisiespot bevat een beeld van vingers die in en uit een bowlingbal gaan. Tekst en voice-over: \u201cDit is jouw moment om echt te genieten.\u201d<\/p>\n<p><strong style=\"color: revert; font-size: revert;\">Klacht(en) \/ Plainte(s)<\/strong><\/p>\n<p>De klaagster vindt het gewoon ongepast en pornografisch. Oudere kinderen die iets later mogen opblijven zien dit ook.<\/p>\n<h3><strong>Beslissing Jury in eerste aanleg: Geen opmerkingen<br \/>\nD\u00e9cision Jury de premi\u00e8re instance: Pas de remarques<\/strong><\/h3>\n<p>De Jury voor Ethische Praktijken inzake reclame (JEP) in eerste aanleg heeft de volgende beslissing genomen in dit dossier.<\/p>\n<p>De Jury heeft kennisgenomen van de reclamespot met de tekst \u201cDit is jouw moment om echt te genieten\u201d, waarin een hand te zien is die in en uit de gaten van een bowlingbal gaat.<\/p>\n<p>De Jury is vooreerst van oordeel dat het maken van reclame voor producten op het gebied van seksualiteit, waaronder seksspeeltjes, op zich niet strijdig is met de geldende fatsoennormen.<\/p>\n<p>Voorts stelt de Jury vast dat de reclame geen expliciete vertoning van seksspeeltjes bevat. In plaats daarvan wordt gebruikgemaakt van een bowlingbal als visuele verwijzing. Dat de reclame desalniettemin een zekere seksuele connotatie bevat, doet volgens de Jury geen afbreuk aan het feit dat de spot geen beweringen of visuele voorstellingen bevat die de grenzen van het toelaatbare overschrijden.<\/p>\n<p>De Jury oordeelt derhalve dat de reclame geen inbreuk vormt op artikel 3 van de Code van de Internationale Kamer van Koophandel, waarin wordt bepaald dat marketingcommunicatie niet in strijd mag zijn met de geldende fatsoennormen.<\/p>\n<p>Rekening houdend met wat voorafgaat, is de Jury bovendien van oordeel dat de reclame niet van aard is om kinderen of tieners mentale of morele schade toe te brengen.<\/p>\n<p>Bij gebreke aan inbreuken op wettelijke of zelfdisciplinaire bepalingen, heeft de Jury derhalve gemeend geen opmerkingen te moeten formuleren.<\/p>\n<p>Gelieve er nota van te nemen dat deze beslissing pas definitief wordt na het verstrijken van de termijn voor het instellen van hoger beroep.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adverteerder \/ Annonceur: EDC RETAIL Product-Dienst \/ Produit-Service: Easytoys Media \/ M\u00e9dia: TV Beschrijving van de reclame \/ Description de la publicit\u00e9 De televisiespot bevat een beeld van vingers die in en uit een bowlingbal gaan. Tekst en voice-over: \u201cDit is jouw moment om echt te genieten.\u201d Klacht(en) \/ Plainte(s) De klaagster vindt het gewoon [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[107,108],"tags":[],"class_list":["post-18280","post","type-post","status-publish","format-standard","hentry","category-beslissingen","category-decisions"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>EDC Retail - Easytoys 10-03-2026 : Pas de remarques - JEP - Jury d&#039;Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.jep.be\/fr\/edc-retail-easytoys-10-03-2026-pas-de-remarques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EDC Retail - Easytoys 10-03-2026 : Pas de remarques - JEP - Jury d&#039;Ethique Publicitaire\" \/>\n<meta property=\"og:description\" content=\"Adverteerder \/ Annonceur: EDC RETAIL Product-Dienst \/ Produit-Service: Easytoys Media \/ M\u00e9dia: TV Beschrijving van de reclame \/ Description de la publicit\u00e9 De televisiespot bevat een beeld van vingers die in en uit een bowlingbal gaan. Tekst en voice-over: \u201cDit is jouw moment om echt te genieten.\u201d Klacht(en) \/ Plainte(s) De klaagster vindt het gewoon [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.jep.be\/fr\/edc-retail-easytoys-10-03-2026-pas-de-remarques\/\" \/>\n<meta property=\"og:site_name\" content=\"JEP - Jury d&#039;Ethique Publicitaire\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-11T14:24:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-11T14:24:53+00:00\" \/>\n<meta name=\"author\" content=\"Nele\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nele\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.jep.be\/fr\/edc-retail-easytoys-10-03-2026-pas-de-remarques\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.jep.be\/fr\/edc-retail-easytoys-10-03-2026-pas-de-remarques\/\"},\"author\":{\"name\":\"Nele\",\"@id\":\"https:\/\/www.jep.be\/#\/schema\/person\/92d911ff457fb5b56da783db9ce56f9b\"},\"headline\":\"EDC Retail &#8211; 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