{"id":18274,"date":"2026-03-11T15:53:58","date_gmt":"2026-03-11T13:53:58","guid":{"rendered":"https:\/\/www.jep.be\/?p=18274"},"modified":"2026-03-11T15:54:00","modified_gmt":"2026-03-11T13:54:00","slug":"orange-10-03-2026-pas-de-remarques","status":"publish","type":"post","link":"https:\/\/www.jep.be\/fr\/orange-10-03-2026-pas-de-remarques\/","title":{"rendered":"Orange 10-03-2026 : Pas de remarques"},"content":{"rendered":"<h3><strong>Adverteerder \/ Annonceur: ORANGE<\/strong><\/h3>\n<h3><strong>Product-Dienst \/ Produit-Service: Orange<\/strong><\/h3>\n<h3><strong>Media \/ M\u00e9dia: TV<\/strong><\/h3>\n<h3><strong>Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n<p>Le spot avec une musique de berceuse montre un gar\u00e7on sur son lit, sous les draps, qui allume sa lampe de poche. Une jeune fille le rejoint.<br \/>\nJeune fille : \u00ab C\u2019est encore le monstre ? (le gar\u00e7on fait oui de la t\u00eate) Ok, je vais lui parler. H\u00e9 monstre. \u00bb<br \/>\nMonstre : \u00ab Coucou, c\u2019est moi. \u00bb<br \/>\nJeune fille : \u00ab Tu es sous le mauvais lit l\u00e0. \u00bb<br \/>\nMonstre : \u00ab Je suis pas chez Oscar ? \u00bb (le gar\u00e7on fait non de la t\u00eate)<br \/>\nJeune fille : \u00ab Non non, tu es chez les voisins. \u00bb<br \/>\nMonstre : \u00ab Oups, me suis encore tromp\u00e9. Bon, je m\u2019en vais alors. \u00bb<br \/>\nOn voit ensuite le smartphone avec la voix du \u2018monstre\u2019 sous le lit.<br \/>\nLa jeune fille prend le gar\u00e7on soulag\u00e9 dans ses bras.<br \/>\nVoix off : \u00ab Quand ils comptent sur vous, vous pouvez compter sur nous. Orange est l\u00e0. \u00bb<\/p>\n<p><strong style=\"color: revert; font-size: revert;\">Klacht(en) \/ Plainte(s)<\/strong><\/p>\n<p>La plaignante communique que son petit-fils est en panique quand il voit cette publicit\u00e9 (et elle suppose qu&rsquo;il n&rsquo;est pas le seul) alors qu\u2019elle essaie de lui faire comprendre que les monstres n&rsquo;existent pas. Elle trouve cette publicit\u00e9 franchement d\u00e9plac\u00e9e.<\/p>\n<h3><strong>Beslissing Jury in eerste aanleg: Geen opmerkingen<br \/>\nD\u00e9cision Jury de premi\u00e8re instance: Pas de remarques<\/strong><\/h3>\n<p>Le Jury d\u2019Ethique Publicitaire (JEP) de premi\u00e8re instance a pris la d\u00e9cision suivante dans ce dossier.<\/p>\n<p>Le Jury constate que le spot met en sc\u00e8ne un enfant sur son lit et une jeune fille qui par le truchement de son smartphone simule une conversation avec un monstre et lui demande de partir. Selon le Jury, la sc\u00e8ne se veut rassurante. Il est d\u2019avis que le ton est l\u00e9ger, ainsi que la musique de fond, et que les images ne sont pas effrayantes, elles se limitent \u00e0 montrer le gar\u00e7on sur son lit, qui est souriant \u00e0 la fin.<\/p>\n<p>Il consid\u00e8re d\u00e8s lors que le spot TV vis\u00e9 n\u2019est pas de nature \u00e0 exploiter des sentiments de peur et ne contient pas de d\u00e9claration ou de traitement visuel qui risquerait de causer aux enfants un dommage sur le plan mental, moral ou physique.<\/p>\n<p>Compte tenu de ce qui pr\u00e9c\u00e8de, le Jury estime que la publicit\u00e9 ne t\u00e9moigne pas d\u2019un manque de juste sens de la responsabilit\u00e9 sociale de la part de l\u2019annonceur.<\/p>\n<p>A d\u00e9faut d\u2019infractions aux dispositions l\u00e9gales ou autodisciplinaires, le Jury a estim\u00e9 n\u2019avoir pas de remarques \u00e0 formuler sur ce point.<\/p>\n<p>Veuillez noter que cette d\u00e9cision ne devient d\u00e9finitive qu\u2019apr\u00e8s l\u2019expiration du d\u00e9lai d\u2019appel.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adverteerder \/ Annonceur: ORANGE Product-Dienst \/ Produit-Service: Orange Media \/ M\u00e9dia: TV Beschrijving van de reclame \/ Description de la publicit\u00e9 Le spot avec une musique de berceuse montre un gar\u00e7on sur son lit, sous les draps, qui allume sa lampe de poche. Une jeune fille le rejoint. Jeune fille : \u00ab C\u2019est encore le [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[107,108],"tags":[],"class_list":["post-18274","post","type-post","status-publish","format-standard","hentry","category-beslissingen","category-decisions"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Orange 10-03-2026 : Pas de remarques - JEP - Jury d&#039;Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.jep.be\/fr\/orange-10-03-2026-pas-de-remarques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Orange 10-03-2026 : Pas de remarques - JEP - Jury d&#039;Ethique Publicitaire\" \/>\n<meta property=\"og:description\" content=\"Adverteerder \/ Annonceur: ORANGE Product-Dienst \/ Produit-Service: Orange Media \/ M\u00e9dia: TV Beschrijving van de reclame \/ Description de la publicit\u00e9 Le spot avec une musique de berceuse montre un gar\u00e7on sur son lit, sous les draps, qui allume sa lampe de poche. Une jeune fille le rejoint. 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