{"id":18225,"date":"2026-03-03T10:12:06","date_gmt":"2026-03-03T08:12:06","guid":{"rendered":"https:\/\/www.jep.be\/?p=18225"},"modified":"2026-03-03T10:12:07","modified_gmt":"2026-03-03T08:12:07","slug":"quick-02-03-2026-decision-de-modification-arret","status":"publish","type":"post","link":"https:\/\/www.jep.be\/fr\/quick-02-03-2026-decision-de-modification-arret\/","title":{"rendered":"Quick 02-03-2026 : D\u00e9cision de modification\/arr\u00eat"},"content":{"rendered":"<h3><strong>Adverteerder \/ Annonceur: QUICK<\/strong><\/h3>\n<h3><strong>Product-Dienst \/ Produit-Service: Magic Box<\/strong><\/h3>\n<h3><strong>Media \/ M\u00e9dia: Internet (Facebook)<\/strong><\/h3>\n<h3><strong>Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n<p>De Facebook-post bevat de logo\u2019s van de adverteerder en van Studio 100, de afbeelding van een Magic Box met de vermeldingen \u201cNew\u201d en \u2018De Studio 100-iconen zijn nu te vinden in je Magic Box\u201d. Studio 100-figuren komen met geluiden voor de Magic Box staan. Onderaan, de tekst \u00ab\u00a0Ontdek de nieuwe Stickos van Quickos: jouw Studio 100-helden zitten nu verstopt in je Magic Box. Verzamel ze alle 8!\u00a0\u00bb.<\/p>\n<p><strong style=\"color: revert; font-size: revert;\">Klacht(en) \/ Plainte(s)<\/strong><\/p>\n<p>De klager verwijst naar de bewegende figuurtjes van Studio 100-iconen (Maya de Bij, Piet Piraat, Samson&#8230;), kinderlijke geluidjes, kinderlijke setting en caption die duidelijk gericht is naar kinderen (\u00ab\u00a0Ontdek de nieuwe Stickos van Quickos: jouw Studio 100-helden zitten nu verstopt in je Magic Box. Verzamel ze alle 8!\u00a0\u00bb). Volgens de klager wijst dit erop dat deze reclame van fastfood duidelijk gericht is naar kinderen en is dit tegen de Reclamecode voor voedingsmiddelen.<\/p>\n<h3><strong>Beslissing Jury in eerste aanleg: Beslissing tot wijziging\/stopzetting<br \/>\nD\u00e9cision Jury de premi\u00e8re instance: D\u00e9cision de modification\/arr\u00eat<\/strong><\/h3>\n<p>De Jury voor Ethische Praktijken inzake reclame (JEP) in eerste aanleg heeft de volgende beslissing genomen in dit dossier.<\/p>\n<p>De Jury heeft kennisgenomen van de betreffende post die een reclame bevat voor de Quick Magic Box met Studio 100-verzamelpoppetjes (\u201cStickos\u201d) en met de uitnodiging om deze alle 8 te sparen.<\/p>\n<p>Ingevolge het antwoord van de adverteerder noteert de Jury dat de betreffende reclame werd verspreid via Facebook en Instagram, kanalen die zich niet naar jonge kinderen richten gezien de vereiste leeftijd voor het cre\u00ebren van een account, en dat de doelgroep van de campagne \u201couders\u201d en \u201cjongvolwassenen (studenten 18-25)\u201d is.<\/p>\n<p>De Jury stelt evenwel vast dat de in de reclame gebruikte visuele stijl gecombineerd met kinderlijke geluiden en de tekst in de caption (\u201cjouw Studio 100-helden zitten nu verstopt in je Magic Box.\u201d) naar kinderen is gericht.<\/p>\n<p>De Jury meent dat, ondanks de door de adverteerder gebruikte technieken aangeboden door de social media platformen om zich op welbepaalde leeftijdsgroepen te richten, de reclame door haar algemene indruk toch duidelijk op kinderen is gericht. Zij oordeelt dergelijke discrepantie tussen de geviseerde doelgroep en inhoud van de reclame strijdig met de geest van de bepalingen van de Reclamecode voor Voedingsmiddelen.<\/p>\n<p>Gelet op het voorgaande en op basis van voormelde code, heeft de Jury de adverteerder derhalve verzocht om de reclame te wijzigen, en bij gebreke daaraan de reclame niet meer te verspreiden.<\/p>\n<p>Dienaangaande noteert de Jury dat de betreffende post al werd aangepast.<\/p>\n<p>Gelieve er nota van te nemen dat deze beslissing pas definitief wordt na het verstrijken van de termijn voor het instellen van hoger beroep.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adverteerder \/ Annonceur: QUICK Product-Dienst \/ Produit-Service: Magic Box Media \/ M\u00e9dia: Internet (Facebook) Beschrijving van de reclame \/ Description de la publicit\u00e9 De Facebook-post bevat de logo\u2019s van de adverteerder en van Studio 100, de afbeelding van een Magic Box met de vermeldingen \u201cNew\u201d en \u2018De Studio 100-iconen zijn nu te vinden in je [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[107,108],"tags":[],"class_list":["post-18225","post","type-post","status-publish","format-standard","hentry","category-beslissingen","category-decisions"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.1 - 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