{"id":18195,"date":"2026-03-02T11:13:13","date_gmt":"2026-03-02T09:13:13","guid":{"rendered":"https:\/\/www.jep.be\/?p=18195"},"modified":"2026-03-02T11:13:15","modified_gmt":"2026-03-02T09:13:15","slug":"sncb-26-02-2026-pas-de-remarques","status":"publish","type":"post","link":"https:\/\/www.jep.be\/fr\/sncb-26-02-2026-pas-de-remarques\/","title":{"rendered":"SNCB 26-02-2026 : Pas de remarques"},"content":{"rendered":"

Adverteerder \/ Annonceur: SNCB<\/strong><\/h3>\n

Product-Dienst \/ Produit-Service: Campagne de recrutement<\/strong><\/h3>\n

Media \/ M\u00e9dia: Affiche<\/strong><\/h3>\n

Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n

Une grande affiche mentionne le texte suivant :
\n\u201cMaak mee het verschil bij NMBS
\nVenez faire la diff\u00e9rence \u00e0 la SNCB \u00bb
\navec une image d\u2019un groupe de personnes d\u2019origine et de sexe diff\u00e9rents, avec diverses tenues vestimentaires renvoyant \u00e0 leur fonction.<\/p>\n

Klacht(en) \/ Plainte(s)<\/strong><\/p>\n

La plaignante se r\u00e9f\u00e8re \u00e0 la publicit\u00e9 de recrutement qui pr\u00e9sente une \u00e9quipe tr\u00e8s majoritairement f\u00e9minine et issue de la diversit\u00e9, habill\u00e9e en uniforme SNCB, ce qui donne l\u2019impression qu\u2019il s\u2019agit d\u2019une repr\u00e9sentation fid\u00e8le de la composition r\u00e9elle des \u00e9quipes.
\nOr, selon les statistiques officielles, la direction Technics ne compte qu\u2019environ 5% de femmes, et la diversit\u00e9 y est tr\u00e8s limit\u00e9e.
\nLe fait de pr\u00e9senter cette diversit\u00e9 comme d\u00e9j\u00e0 existante peut induire en erreur des candidates et candidats potentiels, notamment des femmes et des personnes issues de la diversit\u00e9, qui peuvent croire int\u00e9grer un environnement d\u00e9j\u00e0 inclusif alors que ce n\u2019est pas le cas.
\nSelon la plaignante, il serait plus honn\u00eate soit de pr\u00e9senter cette diversit\u00e9 comme un objectif \u00e0 atteindre, soit de repr\u00e9senter les \u00e9quipes de mani\u00e8re plus conforme aux statistiques actuelles.<\/p>\n

Beslissing Jury in eerste aanleg: Geen opmerkingen
\nD\u00e9cision Jury de premi\u00e8re instance: Pas de remarques<\/strong><\/h3>\n

Le Jury d\u2019Ethique Publicitaire (JEP) de premi\u00e8re instance a pris la d\u00e9cision suivante dans ce dossier.<\/p>\n

Le Jury constate que l\u2019affiche vis\u00e9e mentionne le texte \u00ab Venez faire la diff\u00e9rence \u00e0 la SNCB \u00bb avec une image d\u2019un groupe de personnes d\u2019origine et de sexe diff\u00e9rents, avec diverses tenues vestimentaires renvoyant \u00e0 leur fonction.<\/p>\n

Le Jury est tout d\u2019abord d\u2019avis que la campagne de recrutement concern\u00e9e a pour objet d\u2019attirer des candidatures vari\u00e9es et non de donner une repr\u00e9sentation exacte de tous les profils existants au sein de l\u2019organisation en question.<\/p>\n

Suite \u00e0 la r\u00e9ponse de l\u2019annonceur, il note ensuite que ce dernier, en tant qu\u2019entreprise de service public et employeur \u00e0 forte dimension soci\u00e9tale, entend r\u00e9duire les barri\u00e8res per\u00e7ues \u00e0 l\u2019entr\u00e9e de certains m\u00e9tiers et inviter toute personne \u00e0 postuler. L\u2019affiche utilis\u00e9e vise donc \u00e0 soutenir un objectif d\u2019ouverture et d\u2019inclusion.<\/p>\n

Selon le Jury, le visuel ne contient pas d\u2019\u00e9l\u00e9ment qui induirait que la diversit\u00e9 vis\u00e9e serait d\u00e9j\u00e0 existante et le slogan indique que les candidats eux-m\u00eames peuvent faire la diff\u00e9rence dans le futur.<\/p>\n

Le Jury estime d\u00e8s lors que l\u2019affiche en question n\u2019est pas de nature \u00e0 induire le consommateur moyen en erreur quant \u00e0 la composition r\u00e9elle des \u00e9quipes oeuvrant pour l\u2019annonceur.<\/p>\n

A d\u00e9faut d\u2019infractions aux dispositions l\u00e9gales ou autodisciplinaires, le Jury a estim\u00e9 n\u2019avoir pas de remarques \u00e0 formuler sur ce point.<\/p>\n

Veuillez noter que cette d\u00e9cision ne devient d\u00e9finitive qu\u2019apr\u00e8s l\u2019expiration du d\u00e9lai d\u2019appel.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adverteerder \/ Annonceur: SNCB Product-Dienst \/ Produit-Service: Campagne de recrutement Media \/ M\u00e9dia: Affiche Beschrijving van de reclame \/ Description de la publicit\u00e9 Une grande affiche mentionne le texte suivant : \u201cMaak mee het verschil bij NMBS Venez faire la diff\u00e9rence \u00e0 la SNCB \u00bb avec une image d\u2019un groupe de personnes d\u2019origine et de […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[107,108],"tags":[],"class_list":["post-18195","post","type-post","status-publish","format-standard","hentry","category-beslissingen","category-decisions"],"yoast_head":"\nSNCB 26-02-2026 : Pas de remarques - JEP - Jury d'Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.jep.be\/fr\/sncb-26-02-2026-pas-de-remarques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SNCB 26-02-2026 : Pas de remarques - JEP - Jury d'Ethique Publicitaire\" \/>\n<meta property=\"og:description\" content=\"Adverteerder \/ Annonceur: SNCB Product-Dienst \/ Produit-Service: Campagne de recrutement Media \/ M\u00e9dia: Affiche Beschrijving van de reclame \/ Description de la publicit\u00e9 Une grande affiche mentionne le texte suivant : \u201cMaak mee het verschil bij NMBS Venez faire la diff\u00e9rence \u00e0 la SNCB \u00bb avec une image d\u2019un groupe de personnes d\u2019origine et de […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.jep.be\/fr\/sncb-26-02-2026-pas-de-remarques\/\" \/>\n<meta property=\"og:site_name\" content=\"JEP - Jury d'Ethique Publicitaire\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-02T09:13:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-02T09:13:15+00:00\" \/>\n<meta name=\"author\" content=\"Nele\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nele\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.jep.be\/fr\/sncb-26-02-2026-pas-de-remarques\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.jep.be\/fr\/sncb-26-02-2026-pas-de-remarques\/\"},\"author\":{\"name\":\"Nele\",\"@id\":\"https:\/\/www.jep.be\/#\/schema\/person\/92d911ff457fb5b56da783db9ce56f9b\"},\"headline\":\"SNCB 26-02-2026 : Pas de remarques\",\"datePublished\":\"2026-03-02T09:13:13+00:00\",\"dateModified\":\"2026-03-02T09:13:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.jep.be\/fr\/sncb-26-02-2026-pas-de-remarques\/\"},\"wordCount\":523,\"publisher\":{\"@id\":\"https:\/\/www.jep.be\/#organization\"},\"articleSection\":[\"Beslissingen\",\"D\u00e9cisions r\u00e9centes\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.jep.be\/fr\/sncb-26-02-2026-pas-de-remarques\/\",\"url\":\"https:\/\/www.jep.be\/fr\/sncb-26-02-2026-pas-de-remarques\/\",\"name\":\"SNCB 26-02-2026 : Pas de remarques - 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