{"id":18176,"date":"2026-02-24T16:08:12","date_gmt":"2026-02-24T14:08:12","guid":{"rendered":"https:\/\/www.jep.be\/?p=18176"},"modified":"2026-02-24T16:08:14","modified_gmt":"2026-02-24T14:08:14","slug":"telenet-group-tadaam-24-02-2026-pas-de-remarques","status":"publish","type":"post","link":"https:\/\/www.jep.be\/fr\/telenet-group-tadaam-24-02-2026-pas-de-remarques\/","title":{"rendered":"Telenet Group – Tadaam 24-02-2026 : Pas de remarques"},"content":{"rendered":"

Adverteerder \/ Annonceur: TELENET GROUP<\/strong><\/h3>\n

Product-Dienst \/ Produit-Service: Tadaam<\/strong><\/h3>\n

Media \/ M\u00e9dia: TV<\/strong><\/h3>\n

Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n

Le spot TV montre une personne qui attend dans son living quand un v\u00e9hicule avec le logo de l\u2019annonceur y arrive en d\u00e9fon\u00e7ant le mur. Elle le regarde d\u2019un air \u00e9tonn\u00e9.<\/p>\n

Voix off et texte \u00e0 l\u2019\u00e9cran : \u00ab Yasmin vient d\u2019emm\u00e9nager et il reste beaucoup \u00e0 faire ! Mais ce qui ne doit pas inqui\u00e9ter Yasmin, c\u2019est sa TV. Tadaam TV peut \u00eatre livr\u00e9 dans 3.. 2.. 1.. ding dong. Tadaam, plug, play, connect dans 3-2-1. D\u00e9couvrez Tadaam. Internet, TV, Mobile. \u00bb.<\/p>\n

Klacht(en) \/ Plainte(s)<\/strong><\/p>\n

Le plaignant se r\u00e9f\u00e8re \u00e0 la sc\u00e8ne o\u00f9 un v\u00e9hicule qui apporte le mat\u00e9riel d\u00e9fonce la fa\u00e7ade jusque dans le living. Il ne voit pas pourquoi il faut causer des d\u00e9g\u00e2ts chez le client pour am\u00e9liorer le rendement de son installation.
\nIl trouve la publicit\u00e9 violente et contre \u00e9ducative.<\/p>\n

Beslissing Jury in eerste aanleg: Geen opmerkingen
\nD\u00e9cision Jury de premi\u00e8re instance: Pas de remarques<\/strong><\/h3>\n

Le Jury d\u2019Ethique Publicitaire (JEP) de premi\u00e8re instance a pris la d\u00e9cision suivante dans ce dossier.<\/p>\n

Le Jury a pris connaissance du spot TV et de la plainte qui le concerne.<\/p>\n

Il constate que la mise en sc\u00e8ne du spot en question vise \u00e0 illustrer de mani\u00e8re tr\u00e8s visuelle et imag\u00e9e la rapidit\u00e9 d\u2019installation des produits de l\u2019annonceur, Tadaam TV en l\u2019occurrence, avec les slogans \u00ab Plug. Play. Connect. Dans 3-2-1 \u00bb.
\nCompte tenu du caract\u00e8re manifestement irr\u00e9aliste du spot, le Jury est d\u2019avis que celui-ci ne sera pas per\u00e7u au premier degr\u00e9 par les t\u00e9l\u00e9spectateurs. Il est \u00e9galement d\u2019avis que la publicit\u00e9 ne semble pas tol\u00e9rer ou inciter \u00e0 des comportements violents.
\nEnsuite, il consid\u00e8re que la sc\u00e8ne vis\u00e9e dans le spot TV ne va pas \u00e0 l\u2019encontre de comportements sociaux, de modes de vie ou d\u2019attitudes positives au sens des dispositions du Code de la Chambre de Commerce Internationale relatives aux enfants et adolescents.<\/p>\n

Il estime d\u00e8s lors que la publicit\u00e9 concern\u00e9e ne t\u00e9moigne pas d\u2019un manque de juste sens de la responsabilit\u00e9 sociale dans le chef de l\u2019annonceur.<\/p>\n

A d\u00e9faut d\u2019infractions aux dispositions l\u00e9gales ou autodisciplinaires, le Jury a estim\u00e9 n\u2019avoir pas de remarques \u00e0 formuler sur ces points.<\/p>\n

Veuillez noter que cette d\u00e9cision ne devient d\u00e9finitive qu\u2019apr\u00e8s l\u2019expiration du d\u00e9lai d\u2019appel.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adverteerder \/ Annonceur: TELENET GROUP Product-Dienst \/ Produit-Service: Tadaam Media \/ M\u00e9dia: TV Beschrijving van de reclame \/ Description de la publicit\u00e9 Le spot TV montre une personne qui attend dans son living quand un v\u00e9hicule avec le logo de l\u2019annonceur y arrive en d\u00e9fon\u00e7ant le mur. Elle le regarde d\u2019un air \u00e9tonn\u00e9. Voix off […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[107,108],"tags":[],"class_list":["post-18176","post","type-post","status-publish","format-standard","hentry","category-beslissingen","category-decisions"],"yoast_head":"\nTelenet Group - Tadaam 24-02-2026 : Pas de remarques - JEP - Jury d'Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.jep.be\/fr\/telenet-group-tadaam-24-02-2026-pas-de-remarques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Telenet Group - Tadaam 24-02-2026 : Pas de remarques - JEP - Jury d'Ethique Publicitaire\" \/>\n<meta property=\"og:description\" content=\"Adverteerder \/ Annonceur: TELENET GROUP Product-Dienst \/ Produit-Service: Tadaam Media \/ M\u00e9dia: TV Beschrijving van de reclame \/ Description de la publicit\u00e9 Le spot TV montre une personne qui attend dans son living quand un v\u00e9hicule avec le logo de l\u2019annonceur y arrive en d\u00e9fon\u00e7ant le mur. Elle le regarde d\u2019un air \u00e9tonn\u00e9. 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