{"id":18047,"date":"2026-01-23T11:18:38","date_gmt":"2026-01-23T09:18:38","guid":{"rendered":"https:\/\/www.jep.be\/?p=18047"},"modified":"2026-01-23T11:18:39","modified_gmt":"2026-01-23T09:18:39","slug":"essencycle-22-01-2026-pas-de-remarques","status":"publish","type":"post","link":"https:\/\/www.jep.be\/fr\/essencycle-22-01-2026-pas-de-remarques\/","title":{"rendered":"Essencycle 22-01-2026 : Pas de remarques"},"content":{"rendered":"

Adverteerder \/ Annonceur: ESSENCYCLE<\/strong><\/h3>\n

Product-Dienst \/ Produit-Service: Formation \u00e0 la symptothermie<\/strong><\/h3>\n

Media \/ M\u00e9dia: Folder <\/strong><\/h3>\n

Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n

Le folder contient le texte suivant :
\n\u00ab Tu cherches une contraception naturelle & fiable ?
\n98-99% d\u2019efficacit\u00e9 si apprise aupr\u00e8s d\u2019une formatrice
\nForme-toi \u00e0 d\u00e9coder ton cycle gr\u00e2ce \u00e0 la symptothermie
\nAvec Joanne d\u2019Essencycle
\nFormatrice certifi\u00e9e en symptothermie m\u00e9thode Sensiplan
\nR\u00e9serve ton appel d\u00e9couverte gratuit
\nPlus d\u2019infos sur www.essencycle.com \u00bb.<\/p>\n

Klacht(en) \/ Plainte(s)<\/strong><\/p>\n

La plaignante indique que l\u2019all\u00e9gation d\u2019efficacit\u00e9 de 98-99% laisse entendre que cette m\u00e9thode est une \u00ab contraception \u00bb. Or, la symptothermie n’est pas, \u00e0 proprement dit, une m\u00e9thode de contraception.
\nSans preuve scientifique claire sur les pourcentages donn\u00e9s, cette affirmation peut, selon elle, induire le consommateur en erreur quant au niveau de protection r\u00e9elle contre une grossesse.
\nElle souligne \u00e9galement que ce message peut influencer un public cibl\u00e9 potentiellement vuln\u00e9rable, cherchant une contraception s\u00fbre, ce qui concerne directement leur sant\u00e9 reproductive. Elle estime qu\u2019une information trompeuse dans ce domaine a des cons\u00e9quences importantes.<\/p>\n

Beslissing Jury in eerste aanleg: Geen opmerkingen
\nD\u00e9cision Jury de premi\u00e8re instance: Pas de remarques<\/strong><\/h3>\n

Le Jury d\u2019Ethique Publicitaire (JEP) de premi\u00e8re instance a pris la d\u00e9cision suivante dans ce dossier.<\/p>\n

Le Jury a pris connaissance de la plainte et de la publicit\u00e9 vis\u00e9e.<\/p>\n

Il constate que le folder qui fait la promotion d\u2019une formation \u00e0 la symptothermie mentionne entre autres \u00ab Tu cherches une contraception naturelle & fiable ? 98-99% d\u2019efficacit\u00e9 si apprise aupr\u00e8s d\u2019une formatrice \u00bb. D\u2019apr\u00e8s la plainte, la symptothermie ne serait pas, \u00e0 proprement dit, une m\u00e9thode de contraception et l\u2019all\u00e9gation d\u2019efficacit\u00e9 manquerait de preuve scientifique claire induisant ainsi le consommateur en erreur quant au niveau de protection r\u00e9elle contre une grossesse.<\/p>\n

Suite \u00e0 la r\u00e9ponse de l\u2019annonceur, avec notamment une r\u00e9f\u00e9rence \u00e0 des documents de l\u2019Organisation Mondiale de la Sant\u00e9, le Jury note que la symptothermie y est bien mentionn\u00e9e comme m\u00e9thode de contraception.<\/p>\n

Il a \u00e9galement pris connaissance de l\u2019\u00e9tude d\u2019efficacit\u00e9 sur laquelle se base l\u2019OMS. Cette \u00e9tude a \u00e9t\u00e9 men\u00e9e par une cohorte universitaire allemande et concerne la m\u00e9thode Sensiplan, pour laquelle l\u2019annonceur a communiqu\u00e9 sa certification. Sur cette base, le Jury note que, pour \u00e9viter une grossesse, la m\u00e9thode de contraception promue est efficace \u00e0 98% en usage courant et \u00e0 99% en usage parfait. Il note en sus que les justifications concern\u00e9es sont \u00e9galement disponibles via le site web auquel le folder en question fait r\u00e9f\u00e9rence.<\/p>\n

Compte tenu de ce qui pr\u00e9c\u00e8de, le Jury est d\u2019avis que le texte publicitaire susmentionn\u00e9 relatif \u00e0 la symptothermie, faisant \u00e9tat du terme \u2018contraception\u2019 et de pourcentages pr\u00e9cis de fiabilit\u00e9, n\u2019est pas de nature \u00e0 induire le consommateur moyen en erreur. Il est \u00e9galement d\u2019avis que la justification apport\u00e9e est bas\u00e9e sur une documentation factuelle valide, fiable et suffisamment pr\u00e9cise, conform\u00e9ment aux dispositions des articles 4, 5 et 6 du Code le Chambre de Commerce Internationale.<\/p>\n

Compte tenu notamment du type d\u2019all\u00e9gation, du service promu et des cons\u00e9quences \u00e9ventuelles d\u2019une fausse all\u00e9gation, le Jury note en particulier que le texte du folder conditionne l\u2019efficacit\u00e9 mentionn\u00e9e \u00e0 l\u2019apprentissage aupr\u00e8s d\u2019une formatrice et mentionne \u00e9galement explicitement \u00ab Formatrice certifi\u00e9e en symptothermie m\u00e9thode Sensiplan \u00bb.<\/p>\n

Le Jury est en effet d\u2019avis que la question de la contraception et de la m\u00e9thode promue est d\u00e9licate et doit \u00eatre abord\u00e9e avec un juste sens de la responsabilit\u00e9 sociale, ce dont l\u2019annonceur fait preuve en l\u2019occurrence selon lui.<\/p>\n

A d\u00e9faut d\u2019infractions aux dispositions l\u00e9gales ou autodisciplinaires, le Jury a estim\u00e9 n\u2019avoir pas de remarques \u00e0 formuler.<\/p>\n

Veuillez noter que cette d\u00e9cision ne devient d\u00e9finitive qu\u2019apr\u00e8s l\u2019expiration du d\u00e9lai d\u2019appel.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adverteerder \/ Annonceur: ESSENCYCLE Product-Dienst \/ Produit-Service: Formation \u00e0 la symptothermie Media \/ M\u00e9dia: Folder Beschrijving van de reclame \/ Description de la publicit\u00e9 Le folder contient le texte suivant : \u00ab Tu cherches une contraception naturelle & fiable ? 98-99% d\u2019efficacit\u00e9 si apprise aupr\u00e8s d\u2019une formatrice Forme-toi \u00e0 d\u00e9coder ton cycle gr\u00e2ce \u00e0 la […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[107,108],"tags":[],"class_list":["post-18047","post","type-post","status-publish","format-standard","hentry","category-beslissingen","category-decisions"],"yoast_head":"\nEssencycle 22-01-2026 : Pas de remarques - JEP - Jury d'Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.jep.be\/fr\/essencycle-22-01-2026-pas-de-remarques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Essencycle 22-01-2026 : Pas de remarques - 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