{"id":18005,"date":"2026-01-16T10:20:37","date_gmt":"2026-01-16T08:20:37","guid":{"rendered":"https:\/\/www.jep.be\/?p=18005"},"modified":"2026-01-16T10:20:38","modified_gmt":"2026-01-16T08:20:38","slug":"totalenergies-14-01-2026-pas-de-remarques","status":"publish","type":"post","link":"https:\/\/www.jep.be\/fr\/totalenergies-14-01-2026-pas-de-remarques\/","title":{"rendered":"Totalenergies 14-01-2026 : Pas de remarques"},"content":{"rendered":"

Adverteerder \/ Annonceur: TOTALENERGIES<\/strong><\/h3>\n

Product-Dienst \/ Produit-Service: Totalenergies<\/strong><\/h3>\n

Media \/ M\u00e9dia: Affichage<\/strong><\/h3>\n

Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n

La publicit\u00e9 contient une photo d\u2019une voiture \u00e9lectrique branch\u00e9e \u00e0 une borne de recharge. A droite de la photo, le slogan \u201cTotalEnergies. The company for all energies.\u201d et le logo de l\u2019annonceur.
\nEn dessous, la mention \u201cLearn more about our engagement towards energy transition on totalenergies.com\/energy-transition\u201d.<\/p>\n

Klacht(en) \/ Plainte(s)<\/strong><\/p>\n

Le plaignant communique que la publicit\u00e9 donne clairement l\u2019impression que l\u2019entreprise transitionne vers l\u2019\u00e9nergie propre et l\u2019\u00e9lectrification, ce qui a \u00e9t\u00e9 jug\u00e9 ill\u00e9galement trompeur au regard des normes du droit de la consommation de l\u2019UE par un tribunal fran\u00e7ais.<\/p>\n

Beslissing Jury in eerste aanleg: Geen opmerkingen
\nD\u00e9cision Jury de premi\u00e8re instance: Pas de remarques<\/strong><\/h3>\n

Le Jury d\u2019Ethique Publicitaire (JEP) de premi\u00e8re instance a pris la d\u00e9cision suivante dans ce dossier.<\/p>\n

Comme annonc\u00e9, le Jury a examin\u00e9 la publicit\u00e9 en question en tenant compte des arguments des parties concern\u00e9es.<\/p>\n

Le Jury a constat\u00e9 que l\u2019affiche vis\u00e9e par la plainte contient une photo d\u2019une voiture \u00e9lectrique branch\u00e9e \u00e0 une borne de recharge, avec le slogan \u201cTotalEnergies. The company for all energies.\u201d et en dessous, la mention \u201cLearn more about our engagement towards energy transition on totalenergies.com\/energy-transition\u201d.<\/p>\n

Il a ensuite constat\u00e9 que la plainte se r\u00e8f\u00e8re \u00e0 un jugement du tribunal de Paris et a not\u00e9 que celui-ci a rejet\u00e9 les demandes qui portaient sur des communications institutionnelles de l\u2019annonceur. Il a \u00e9galement not\u00e9 que l\u2019all\u00e9gation selon laquelle l\u2019annonceur ambitionne d\u2019\u00eatre un acteur majeur de la transition \u00e9nerg\u00e9tique n\u2019a pas \u00e9t\u00e9 jug\u00e9e trompeuse en soi mais que le tribunal a estim\u00e9 qu\u2019elle devait \u00eatre accompagn\u00e9e d\u2019un renvoi vers des explications permettant aux consommateurs de comprendre la strat\u00e9gie de transition de l\u2019annonceur. Cette strat\u00e9gie ancr\u00e9e sur deux piliers, les hydrocarbures et l\u2019\u00e9lectricit\u00e9, tout en continuant \u00e0 investir dans le p\u00e9trole et le gaz, n\u2019a elle-m\u00eame pas \u00e9t\u00e9 consid\u00e9r\u00e9e comme trompeuse.<\/p>\n

Concernant l\u2019affiche en question, le Jury est d\u2019avis que celle-ci renvoie de mani\u00e8re suffisamment visible et lisible \u00e0 une page web du site de l\u2019annonceur, encourageant les consommateurs \u00e0 en apprendre plus sur le sujet de cette transition multi-\u00e9nergies.<\/p>\n

Le Jury note qu\u2019on y trouve notamment des informations sur la production d\u2019\u00e9lectricit\u00e9 et le d\u00e9veloppement d\u2019un r\u00e9seau de bornes de recharge pour v\u00e9hicules \u00e9lectriques, sujet sp\u00e9cifique illustr\u00e9 sur l\u2019affiche.<\/p>\n

Compte tenu de ce qui pr\u00e9c\u00e8de, le Jury consid\u00e8re que l\u2019affiche concern\u00e9 n\u2019est pas de nature \u00e0 induire le consommateur moyen en erreur.<\/p>\n

A d\u00e9faut d\u2019infractions aux dispositions l\u00e9gales ou autodisciplinaires, le Jury a estim\u00e9 n\u2019avoir pas de remarques \u00e0 formuler sur ce point.<\/p>\n

Veuillez noter que cette d\u00e9cision ne devient d\u00e9finitive qu\u2019apr\u00e8s l\u2019expiration du d\u00e9lai d\u2019appel.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adverteerder \/ Annonceur: TOTALENERGIES Product-Dienst \/ Produit-Service: Totalenergies Media \/ M\u00e9dia: Affichage Beschrijving van de reclame \/ Description de la publicit\u00e9 La publicit\u00e9 contient une photo d\u2019une voiture \u00e9lectrique branch\u00e9e \u00e0 une borne de recharge. A droite de la photo, le slogan \u201cTotalEnergies. The company for all energies.\u201d et le logo de l\u2019annonceur. En dessous, […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[107,108],"tags":[],"class_list":["post-18005","post","type-post","status-publish","format-standard","hentry","category-beslissingen","category-decisions"],"yoast_head":"\nTotalenergies 14-01-2026 : Pas de remarques - JEP - Jury d'Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.jep.be\/fr\/totalenergies-14-01-2026-pas-de-remarques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Totalenergies 14-01-2026 : Pas de remarques - JEP - Jury d'Ethique Publicitaire\" \/>\n<meta property=\"og:description\" content=\"Adverteerder \/ Annonceur: TOTALENERGIES Product-Dienst \/ Produit-Service: Totalenergies Media \/ M\u00e9dia: Affichage Beschrijving van de reclame \/ Description de la publicit\u00e9 La publicit\u00e9 contient une photo d\u2019une voiture \u00e9lectrique branch\u00e9e \u00e0 une borne de recharge. 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