{"id":17985,"date":"2026-01-08T15:52:13","date_gmt":"2026-01-08T13:52:13","guid":{"rendered":"https:\/\/www.jep.be\/?p=17985"},"modified":"2026-01-08T15:52:14","modified_gmt":"2026-01-08T13:52:14","slug":"imperial-meat-products-aoste-07-01-2026-pas-de-remarques","status":"publish","type":"post","link":"https:\/\/www.jep.be\/fr\/imperial-meat-products-aoste-07-01-2026-pas-de-remarques\/","title":{"rendered":"Imperial Meat Products – Aoste 07-01-2026 : Pas de remarques"},"content":{"rendered":"

Adverteerder \/ Annonceur: IMPERIAL MEAT PRODUCTS<\/strong><\/h3>\n

Product-Dienst \/ Produit-Service: Aoste<\/strong><\/h3>\n

Media \/ M\u00e9dia: TV<\/strong><\/h3>\n

Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n

Le spot montre un groupe de personnes autour d\u2019une table avec un plateau pour l\u2019ap\u00e9ro, dont le produit de l\u2019annonceur.
\nUne des personnes pense \u00ab Ah Aoste ! \u00bb puis \u00ab Blocage tactique \u00bb (elle donne un coup sur le bras de son voisin qui tombe \u00e0 la renverse), \u00ab le coup de la m\u00e8che \u00bb (elle envoie ses cheveux dans le visage de son autre voisin), \u00ab retournement de situation \u00bb (elle tourne le plateau et la personne en face d\u2019elle qui s\u2019appr\u00eatait \u00e0 se servir met la main dans un bol de houmous), \u00ab estocade finale \u00bb (elle frappe la main de la personne qui tenait le verre avec les cure-dents), \u00ab et enfin, le go\u00fbt de la victoire \u00bb (elle mange une tranche de saucisson).
\nVoix off : \u00ab Aoste, savourez sans vous g\u00eaner \u00bb.<\/p>\n

Klacht(en) \/ Plainte(s)<\/strong><\/p>\n

Le plaignant estime qu\u2019il s\u2019agit d\u2019une incitation \u00e0 la violence, au comportement asocial. M\u00eame si on invoque l’humour ceci n’est pas vraiment une chose \u00e0 montrer selon lui.<\/p>\n

Beslissing Jury in eerste aanleg: Geen opmerkingen
\nD\u00e9cision Jury de premi\u00e8re instance: Pas de remarques<\/strong><\/h3>\n

Le Jury d\u2019Ethique Publicitaire (JEP) de premi\u00e8re instance a pris la d\u00e9cision suivante dans ce dossier.<\/p>\n

Le Jury a pris connaissance de la plainte et du spot TV qui montre une personne pr\u00eate \u00e0 tout pour d\u00e9guster le produit promu.<\/p>\n

Vu la mise en sc\u00e8ne et les effets sp\u00e9ciaux, il est d\u2019avis que la situation appara\u00eet clairement comme irr\u00e9aliste et caricaturale.<\/p>\n

Selon lui, cette publicit\u00e9 est tellement d\u00e9cal\u00e9e qu\u2019elle ne sera pas per\u00e7ue au premier degr\u00e9 par le consommateur moyen comme \u00e9voquant une mani\u00e8re d\u2019\u00eatre \u00e0 imiter pour ne pas devoir partager.<\/p>\n

Il a d\u00e8s lors estim\u00e9 que la publicit\u00e9 n\u2019encourage pas un comportement violent ou antisocial ni ne le banalise.<\/p>\n

Il a \u00e9galement estim\u00e9 que la publicit\u00e9 ne t\u00e9moigne pas d\u2019un manque de juste sens de la responsabilit\u00e9 sociale dans le chef de l\u2019annonceur.<\/p>\n

A d\u00e9faut d\u2019infractions aux dispositions l\u00e9gales ou autodisciplinaires, le Jury a estim\u00e9 n\u2019avoir pas de remarques \u00e0 formuler sur ce point.<\/p>\n

Veuillez noter que cette d\u00e9cision ne devient d\u00e9finitive qu\u2019apr\u00e8s l\u2019expiration du d\u00e9lai d\u2019appel.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adverteerder \/ Annonceur: IMPERIAL MEAT PRODUCTS Product-Dienst \/ Produit-Service: Aoste Media \/ M\u00e9dia: TV Beschrijving van de reclame \/ Description de la publicit\u00e9 Le spot montre un groupe de personnes autour d\u2019une table avec un plateau pour l\u2019ap\u00e9ro, dont le produit de l\u2019annonceur. Une des personnes pense \u00ab Ah Aoste ! \u00bb puis \u00ab Blocage […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[107,108],"tags":[],"class_list":["post-17985","post","type-post","status-publish","format-standard","hentry","category-beslissingen","category-decisions"],"yoast_head":"\nImperial Meat Products - Aoste 07-01-2026 : Pas de remarques - JEP - Jury d'Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.jep.be\/fr\/imperial-meat-products-aoste-07-01-2026-pas-de-remarques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Imperial Meat Products - Aoste 07-01-2026 : Pas de remarques - JEP - Jury d'Ethique Publicitaire\" \/>\n<meta property=\"og:description\" content=\"Adverteerder \/ Annonceur: IMPERIAL MEAT PRODUCTS Product-Dienst \/ Produit-Service: Aoste Media \/ M\u00e9dia: TV Beschrijving van de reclame \/ Description de la publicit\u00e9 Le spot montre un groupe de personnes autour d\u2019une table avec un plateau pour l\u2019ap\u00e9ro, dont le produit de l\u2019annonceur. Une des personnes pense \u00ab Ah Aoste ! \u00bb puis \u00ab Blocage […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.jep.be\/fr\/imperial-meat-products-aoste-07-01-2026-pas-de-remarques\/\" \/>\n<meta property=\"og:site_name\" content=\"JEP - Jury d'Ethique Publicitaire\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-08T13:52:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-08T13:52:14+00:00\" \/>\n<meta name=\"author\" content=\"Nele\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nele\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.jep.be\/fr\/imperial-meat-products-aoste-07-01-2026-pas-de-remarques\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.jep.be\/fr\/imperial-meat-products-aoste-07-01-2026-pas-de-remarques\/\"},\"author\":{\"name\":\"Nele\",\"@id\":\"https:\/\/www.jep.be\/#\/schema\/person\/92d911ff457fb5b56da783db9ce56f9b\"},\"headline\":\"Imperial Meat Products – Aoste 07-01-2026 : Pas de remarques\",\"datePublished\":\"2026-01-08T13:52:13+00:00\",\"dateModified\":\"2026-01-08T13:52:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.jep.be\/fr\/imperial-meat-products-aoste-07-01-2026-pas-de-remarques\/\"},\"wordCount\":411,\"publisher\":{\"@id\":\"https:\/\/www.jep.be\/#organization\"},\"articleSection\":[\"Beslissingen\",\"D\u00e9cisions r\u00e9centes\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.jep.be\/fr\/imperial-meat-products-aoste-07-01-2026-pas-de-remarques\/\",\"url\":\"https:\/\/www.jep.be\/fr\/imperial-meat-products-aoste-07-01-2026-pas-de-remarques\/\",\"name\":\"Imperial Meat Products - 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