{"id":17973,"date":"2026-01-08T12:23:53","date_gmt":"2026-01-08T10:23:53","guid":{"rendered":"https:\/\/www.jep.be\/?p=17973"},"modified":"2026-01-08T12:23:54","modified_gmt":"2026-01-08T10:23:54","slug":"delhaize-06-01-2026-decision-de-modification-arret","status":"publish","type":"post","link":"https:\/\/www.jep.be\/fr\/delhaize-06-01-2026-decision-de-modification-arret\/","title":{"rendered":"Delhaize 06-01-2026 : D\u00e9cision de modification\/arr\u00eat"},"content":{"rendered":"

Adverteerder \/ Annonceur: DELHAIZE<\/strong><\/h3>\n

Product-Dienst \/ Produit-Service: Vin<\/strong><\/h3>\n

Media \/ M\u00e9dia: Affichage<\/strong><\/h3>\n

Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n

L\u2019affiche avec le texte \u00ab C\u2019est la f\u00eate \u00bb et une promotion pour du vin montre des bouteilles de la marque promue.<\/p>\n

Klacht(en) \/ Plainte(s)<\/strong><\/p>\n

La plaignante communique que l\u2019affiche se trouve \u00e0 moins de 150 m\u00e8tres d\u2019un coll\u00e8ge et que cela d\u00e9roge \u00e0 l’article 12.3 de la Convention Alcool.<\/p>\n

Beslissing Jury in eerste aanleg: Beslissing tot wijziging\/stopzetting
\nD\u00e9cision Jury de premi\u00e8re instance: D\u00e9cision de modification\/arr\u00eat<\/strong><\/h3>\n

Le Jury d\u2019Ethique Publicitaire (JEP) de premi\u00e8re instance a pris la d\u00e9cision suivante dans ce dossier.<\/p>\n

Le Jury a examin\u00e9 ce dossier en tenant compte des arguments des parties concern\u00e9es et dans le cadre de la Convention en mati\u00e8re de publicit\u00e9 et de commercialisation des boissons contenant de l\u2019alcool (ci-apr\u00e8s : la Convention).<\/p>\n

Le Jury a pris connaissance de la plainte et de la publicit\u00e9 avec une promotion pour du vin.<\/p>\n

Suite \u00e0 la r\u00e9ponse de l\u2019annonceur, le Jury note que, dans le cadre de la mise en conformit\u00e9 avec la nouvelle r\u00e8gle d’exclusion de la publicit\u00e9 pour des boissons alcoolis\u00e9es sur les panneaux situ\u00e9s \u00e0 moins de 150 m\u00e8tres des \u00e9coles, son partenaire m\u00e9dia a adapt\u00e9 son processus interne. Cela lui permet d\u00e9sormais de garantir le respect de cette r\u00e8gle pour les campagnes d\u2019un m\u00eame annonceur utilisant plusieurs visuels, dont certains peuvent \u00eatre diffus\u00e9s \u00e0 proximit\u00e9 des \u00e9coles et d\u2019autres non. L\u2019adaptation des syst\u00e8mes devait \u00eatre pleinement op\u00e9rationnelle avant la diffusion de la campagne en question, la premi\u00e8re \u00e0 se trouver dans cette configuration, avec un visuel \u00ab scampis \u00bb pouvant \u00eatre affich\u00e9 \u00e0 proximit\u00e9 des \u00e9coles et un visuel \u00ab vin \u00bb, non. Malheureusement, le d\u00e9ploiement informatique effectif n\u2019a eu lieu que le jour m\u00eame de la plainte, le matin. Concr\u00e8tement, cela signifie que le visuel \u00ab vin \u00bb a pu \u00eatre diffus\u00e9 bri\u00e8vement le mardi matin sur l\u2019\u00e9cran digital \u00e0 proximit\u00e9 d\u2019une \u00e9cole. Toutefois, il a \u00e9t\u00e9 rapidement remplac\u00e9 ce m\u00eame jour par le visuel \u00ab scampis \u00bb avec le d\u00e9ploiement sur l\u2019\u00e9cran en question.<\/p>\n

Le Jury constate donc l\u2019infraction \u00e0 l\u2019article 12.3 de la Convention mais note qu\u2019il y a rapidement \u00e9t\u00e9 rem\u00e9di\u00e9.<\/p>\n

Veuillez noter que cette d\u00e9cision ne devient d\u00e9finitive qu\u2019apr\u00e8s l\u2019expiration du d\u00e9lai d\u2019appel.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adverteerder \/ Annonceur: DELHAIZE Product-Dienst \/ Produit-Service: Vin Media \/ M\u00e9dia: Affichage Beschrijving van de reclame \/ Description de la publicit\u00e9 L\u2019affiche avec le texte \u00ab C\u2019est la f\u00eate \u00bb et une promotion pour du vin montre des bouteilles de la marque promue. Klacht(en) \/ Plainte(s) La plaignante communique que l\u2019affiche se trouve \u00e0 moins […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[107,108],"tags":[],"class_list":["post-17973","post","type-post","status-publish","format-standard","hentry","category-beslissingen","category-decisions"],"yoast_head":"\nDelhaize 06-01-2026 : D\u00e9cision de modification\/arr\u00eat - JEP - Jury d'Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.jep.be\/fr\/delhaize-06-01-2026-decision-de-modification-arret\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Delhaize 06-01-2026 : D\u00e9cision de modification\/arr\u00eat - JEP - Jury d'Ethique Publicitaire\" \/>\n<meta property=\"og:description\" content=\"Adverteerder \/ Annonceur: DELHAIZE Product-Dienst \/ Produit-Service: Vin Media \/ M\u00e9dia: Affichage Beschrijving van de reclame \/ Description de la publicit\u00e9 L\u2019affiche avec le texte \u00ab C\u2019est la f\u00eate \u00bb et une promotion pour du vin montre des bouteilles de la marque promue. 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