{"id":17915,"date":"2025-12-19T12:25:28","date_gmt":"2025-12-19T10:25:28","guid":{"rendered":"https:\/\/www.jep.be\/?p=17915"},"modified":"2025-12-19T12:25:29","modified_gmt":"2025-12-19T10:25:29","slug":"dkv-de-mikkadoos-vzw-18-12-2025-decision-de-modification-arret","status":"publish","type":"post","link":"https:\/\/www.jep.be\/fr\/dkv-de-mikkadoos-vzw-18-12-2025-decision-de-modification-arret\/","title":{"rendered":"DKV De Mikkadoos vzw 18-12-2025 : D\u00e9cision de modification\/arr\u00eat"},"content":{"rendered":"<h3><strong>Adverteerder \/ Annonceur: DKV DE MIKKADOOS VZW<\/strong><\/h3>\n<h3><strong>Product-Dienst \/ Produit-Service: Zwette Pieten Bananenbal <\/strong><\/h3>\n<h3><strong>Media \/ M\u00e9dia: Internet (Facebook) <\/strong><\/h3>\n<h3><strong>Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n<p>Op de affiche verspreid via Facebook staat onder meer \u201cDKV De Mikkadoos The next generation presenteert het: Zwette Pieten Bananenbal\u201d, met bananen als achtergrond. Verder staan er cartoons van een piet op een fiets met een fruitmand op het hoofd en een tros bananen in de hand, een andere piet met bier en bananen in de hand, en wielrenners gevolgd door Sinterklaas en Zwarte Piet in een auto.<\/p>\n<p><strong style=\"color: revert; font-size: revert;\">Klacht(en) \/ Plainte(s)<\/strong><\/p>\n<p>De klager vindt dit van zeer racistische aard.<\/p>\n<h3><strong>Beslissing Jury in eerste aanleg: Beslissing tot wijziging\/stopzetting<br \/>\nD\u00e9cision Jury de premi\u00e8re instance: D\u00e9cision de modification\/arr\u00eat<\/strong><\/h3>\n<p>De Jury voor Ethische Praktijken inzake reclame (JEP) in eerste aanleg heeft de volgende beslissing genomen in dit dossier.<\/p>\n<p>De Jury heeft kennisgenomen van de betrokken affiche op Facebook, waarop onder meer twee Zwarte Pieten worden afgebeeld, elk met een banaan in de hand, evenals van de benaming van het evenement: \u201cZwette Pieten Bananenbal\u201d. Ook op de achtergrond van de affiche worden bananen afgebeeld.<\/p>\n<p>Ingevolge het antwoord van de adverteerder verneemt de Jury dat de affiche betrekking heeft op een jaarlijkse activiteit van een carnavalgroep in Dendermonde, waarbij elk jaar een ander, thema wordt uitgewerkt.<\/p>\n<p>Hoewel de Jury begrijpt dat deze affiche kadert binnen een traditie van folklore en kostuums die met carnaval gepaard gaat, is zij van mening dat de combinatie van de afbeelding van Zwarte Piet met bananen een bevolkingsgroep stigmatiseert en een racistisch stereotype in stand houdt dat indruist tegen de maatschappelijke evolutie.<\/p>\n<p>Op basis van artikel 2 van de Internationale Code van Koophandel en de Regels inzake de afbeelding van de mens, oordeelt de Jury dat deze reclame discriminerend is op basis van etnische afkomst.<\/p>\n<p>Gelet op het voorgaande en op basis van voormelde bepalingen, heeft de Jury de adverteerder derhalve verzocht om de reclame van Facebook te halen en in de toekomst de reclame niet meer te verspreiden.<\/p>\n<p>Gelieve er nota van te nemen dat deze beslissing pas definitief wordt na het verstrijken van de termijn voor het instellen van hoger beroep.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adverteerder \/ Annonceur: DKV DE MIKKADOOS VZW Product-Dienst \/ Produit-Service: Zwette Pieten Bananenbal Media \/ M\u00e9dia: Internet (Facebook) Beschrijving van de reclame \/ Description de la publicit\u00e9 Op de affiche verspreid via Facebook staat onder meer \u201cDKV De Mikkadoos The next generation presenteert het: Zwette Pieten Bananenbal\u201d, met bananen als achtergrond. Verder staan er cartoons [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[107,108],"tags":[],"class_list":["post-17915","post","type-post","status-publish","format-standard","hentry","category-beslissingen","category-decisions"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>DKV De Mikkadoos vzw 18-12-2025 : D\u00e9cision de modification\/arr\u00eat - JEP - Jury d&#039;Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.jep.be\/fr\/dkv-de-mikkadoos-vzw-18-12-2025-decision-de-modification-arret\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DKV De Mikkadoos vzw 18-12-2025 : D\u00e9cision de modification\/arr\u00eat - JEP - Jury d&#039;Ethique Publicitaire\" \/>\n<meta property=\"og:description\" content=\"Adverteerder \/ Annonceur: DKV DE MIKKADOOS VZW Product-Dienst \/ Produit-Service: Zwette Pieten Bananenbal Media \/ M\u00e9dia: Internet (Facebook) Beschrijving van de reclame \/ Description de la publicit\u00e9 Op de affiche verspreid via Facebook staat onder meer \u201cDKV De Mikkadoos The next generation presenteert het: Zwette Pieten Bananenbal\u201d, met bananen als achtergrond. 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