{"id":17911,"date":"2025-12-19T12:21:58","date_gmt":"2025-12-19T10:21:58","guid":{"rendered":"https:\/\/www.jep.be\/?p=17911"},"modified":"2025-12-19T12:21:59","modified_gmt":"2025-12-19T10:21:59","slug":"bpost-18-12-2025-pas-de-remarques","status":"publish","type":"post","link":"https:\/\/www.jep.be\/fr\/bpost-18-12-2025-pas-de-remarques\/","title":{"rendered":"Bpost 18-12-2025 : Pas de remarques"},"content":{"rendered":"<h3><strong>Adverteerder \/ Annonceur: BPOST <\/strong><\/h3>\n<h3><strong>Product-Dienst \/ Produit-Service: Bpost <\/strong><\/h3>\n<h3><strong>Media \/ M\u00e9dia: Affichage<\/strong><\/h3>\n<h3><strong>Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n<p>L\u2019affiche indique en grand \u00ab On prend soin de vos colis. M\u00eame si vous renvoyez les affaires de votre ****** ex. D\u00e9sol\u00e9 \u00bb<\/p>\n<p><strong style=\"color: revert; font-size: revert;\">Klacht(en) \/ Plainte(s)<\/strong><\/p>\n<p>La plaignante trouve assez d\u00e9plac\u00e9 d\u2019autoriser implicitement mais publiquement d\u2019insulter des personnes, notamment des ex, comme si c\u2019\u00e9tait banal voire presque une obligation de les d\u00e9tester apr\u00e8s une s\u00e9paration et comme si quelqu\u2019un qui s\u2019entend bien avec son ex, \u00e7a serait anormal.<\/p>\n<h3><strong>Beslissing Jury in eerste aanleg: Geen opmerkingen<br \/>\nD\u00e9cision Jury de premi\u00e8re instance: Pas de remarques<\/strong><\/h3>\n<p>Le Jury d\u2019Ethique Publicitaire (JEP) de premi\u00e8re instance a pris la d\u00e9cision suivante dans ce dossier.<\/p>\n<p>Le Jury a pris connaissance de la plainte et de l\u2019affiche concern\u00e9e avec le texte \u00ab On prend soin de vos colis. M\u00eame si vous renvoyez les affaires de votre ****** ex. D\u00e9sol\u00e9 \u00bb.<\/p>\n<p>Suite \u00e0 la r\u00e9ponse de l\u2019annonceur, le Jury a not\u00e9 que le but de celui-ci \u00e9tait une campagne audacieuse et \u00ab over the top \u00bb, avec une r\u00e9f\u00e9rence \u00e0 des moments reconnaissables par le consommateur contemporain, dont le renvoi des affaires d&rsquo;un(e) ex, sans intention de normaliser des sentiments n\u00e9gatifs \u00e0 l&rsquo;\u00e9gard des ex-partenaires.<\/p>\n<p>A cet \u00e9gard, le Jury est d\u2019avis que les ast\u00e9risques laissent libre cours \u00e0 l\u2019imagination, en mati\u00e8re d\u2019insultes certes mais sans les nommer, et que l\u2019affiche ne sera pas interpr\u00e9t\u00e9e par le consommateur moyen comme une incitation \u00e0 un comportement agressif.<\/p>\n<p>Le Jury a d\u00e8s lors estim\u00e9 que la publicit\u00e9 vis\u00e9e n\u2019est pas de nature \u00e0 inciter \u00e0 la violence ni \u00e0 banaliser un certain comportement.<\/p>\n<p>Il a \u00e9galement estim\u00e9 que cette publicit\u00e9 ne t\u00e9moigne pas d\u2019un manque de juste sens de la responsabilit\u00e9 sociale dans le chef de l\u2019annonceur.<\/p>\n<p>A d\u00e9faut d\u2019infractions aux dispositions l\u00e9gales ou autodisciplinaires, le Jury a estim\u00e9 n\u2019avoir pas de remarques \u00e0 formuler sur ce point.<\/p>\n<p>Veuillez noter que cette d\u00e9cision ne devient d\u00e9finitive qu\u2019apr\u00e8s l\u2019expiration du d\u00e9lai d\u2019appel.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adverteerder \/ Annonceur: BPOST Product-Dienst \/ Produit-Service: Bpost Media \/ M\u00e9dia: Affichage Beschrijving van de reclame \/ Description de la publicit\u00e9 L\u2019affiche indique en grand \u00ab On prend soin de vos colis. M\u00eame si vous renvoyez les affaires de votre ****** ex. D\u00e9sol\u00e9 \u00bb Klacht(en) \/ Plainte(s) La plaignante trouve assez d\u00e9plac\u00e9 d\u2019autoriser implicitement mais [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[107,108],"tags":[],"class_list":["post-17911","post","type-post","status-publish","format-standard","hentry","category-beslissingen","category-decisions"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bpost 18-12-2025 : Pas de remarques - JEP - Jury d&#039;Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.jep.be\/fr\/bpost-18-12-2025-pas-de-remarques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bpost 18-12-2025 : Pas de remarques - JEP - Jury d&#039;Ethique Publicitaire\" \/>\n<meta property=\"og:description\" content=\"Adverteerder \/ Annonceur: BPOST Product-Dienst \/ Produit-Service: Bpost Media \/ M\u00e9dia: Affichage Beschrijving van de reclame \/ Description de la publicit\u00e9 L\u2019affiche indique en grand \u00ab On prend soin de vos colis. 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D\u00e9sol\u00e9 \u00bb Klacht(en) \/ Plainte(s) La plaignante trouve assez d\u00e9plac\u00e9 d\u2019autoriser implicitement mais [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.jep.be\/fr\/bpost-18-12-2025-pas-de-remarques\/\" \/>\n<meta property=\"og:site_name\" content=\"JEP - Jury d&#039;Ethique Publicitaire\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-19T10:21:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-19T10:21:59+00:00\" \/>\n<meta name=\"author\" content=\"Nele\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nele\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.jep.be\/fr\/bpost-18-12-2025-pas-de-remarques\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.jep.be\/fr\/bpost-18-12-2025-pas-de-remarques\/\"},\"author\":{\"name\":\"Nele\",\"@id\":\"https:\/\/www.jep.be\/#\/schema\/person\/92d911ff457fb5b56da783db9ce56f9b\"},\"headline\":\"Bpost 18-12-2025 : Pas de remarques\",\"datePublished\":\"2025-12-19T10:21:58+00:00\",\"dateModified\":\"2025-12-19T10:21:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.jep.be\/fr\/bpost-18-12-2025-pas-de-remarques\/\"},\"wordCount\":373,\"publisher\":{\"@id\":\"https:\/\/www.jep.be\/#organization\"},\"articleSection\":[\"Beslissingen\",\"D\u00e9cisions r\u00e9centes\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.jep.be\/fr\/bpost-18-12-2025-pas-de-remarques\/\",\"url\":\"https:\/\/www.jep.be\/fr\/bpost-18-12-2025-pas-de-remarques\/\",\"name\":\"Bpost 18-12-2025 : Pas de remarques - 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