{"id":17861,"date":"2025-12-10T17:41:33","date_gmt":"2025-12-10T15:41:33","guid":{"rendered":"https:\/\/www.jep.be\/?p=17861"},"modified":"2025-12-10T17:41:34","modified_gmt":"2025-12-10T15:41:34","slug":"delhaize-10-12-2025-pas-de-remarques","status":"publish","type":"post","link":"https:\/\/www.jep.be\/fr\/delhaize-10-12-2025-pas-de-remarques\/","title":{"rendered":"Delhaize 10-12-2025 : Pas de remarques"},"content":{"rendered":"

Adverteerder \/ Annonceur: DELHAIZE<\/strong><\/h3>\n

Product-Dienst \/ Produit-Service: Delhaize <\/strong><\/h3>\n

Media \/ M\u00e9dia: TV<\/strong><\/h3>\n

Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n

Une femme entre dans le magasin de l\u2019annonceur. Elle flotte \u00e0 travers les rayons enti\u00e8rement d\u00e9cor\u00e9s pour No\u00ebl, tandis que le personnel danse autour d\u2019elle en lui pr\u00e9sentant des plateaux avec toutes sortes de gourmandises de f\u00eate. Elle retourne ensuite dans la voiture o\u00f9 son partenaire l\u2019attendait avec leur enfant. Il lui demande : \u00ab Mais tu as tra\u00een\u00e9 o\u00f9 ? \u00bb et la femme regarde r\u00eaveusement au loin en souriant.<\/p>\n

Klacht(en) \/ Plainte(s)<\/strong><\/p>\n

Le plaignant communique qu\u2019il s\u2019agit d\u2019une caricature de machisme, c\u2019est la femme qui fait les courses pendant que Monsieur l’attend impatiemment dans sa voiture. Quand elle rentre dans la voiture, il lui demande agressivement o\u00f9 elle a \u00ab tra\u00een\u00e9 \u00bb ! Il trouve que l’utilisation du verbe tra\u00eener est du m\u00eame acabit que \u00ab tu n’es qu’une tra\u00een\u00e9e \u00bb.<\/p>\n

Beslissing Jury in eerste aanleg: Geen opmerkingen
\nD\u00e9cision Jury de premi\u00e8re instance: Pas de remarques<\/strong><\/h3>\n

Le Jury d\u2019Ethique Publicitaire (JEP) de premi\u00e8re instance a pris la d\u00e9cision suivante dans ce dossier.<\/p>\n

Le Jury constate que le spot TV concern\u00e9 montre une femme dans un magasin tandis que son partenaire l\u2019attend dans la voiture et lui demande quand elle arrive : \u00ab Mais tu as tra\u00een\u00e9 o\u00f9 ? \u00bb.<\/p>\n

En ce qui concerne la r\u00e9action de l\u2019homme, il note que la plainte assimile l’utilisation du verbe tra\u00eener \u00e0 l\u2019expression \u00ab tu n’es qu’une tra\u00een\u00e9e \u00bb et fait \u00e9tat d\u2019un ton agressif.<\/p>\n

Cependant, le Jury est d\u2019avis que, m\u00eame si le ton utilis\u00e9 par l\u2019homme traduit son impatience suite \u00e0 l\u2019attente, il n\u2019est pas de nature violente ni choquante, et que le verbe \u2018tra\u00eener\u2019 utilis\u00e9 dans le spot TV ne comporte pas de connotation sexiste ou de sous-entendu m\u00e9prisant.<\/p>\n

Il note ensuite que dans le magasin o\u00f9 entre la femme, des hommes sont \u00e9galement occup\u00e9s \u00e0 faire les courses et que l\u2019homme qui l\u2019attend est rest\u00e9 dans la voiture avec un enfant.<\/p>\n

Sur ce point, le Jury est d\u2019avis que l\u2019attitude de l\u2019homme ne fait pas preuve de machisme et que la publicit\u00e9 ne sera pas per\u00e7ue par le consommateur moyen comme sugg\u00e9rant une certaine r\u00e9partition des r\u00f4les entre l\u2019homme et la femme.<\/p>\n

Il estime d\u00e8s lors que la publicit\u00e9 ne contient pas de st\u00e9r\u00e9otype allant \u00e0 l\u2019encontre de l\u2019\u00e9volution de la soci\u00e9t\u00e9 et n\u2019est pas contraire aux R\u00e8gles du JEP relatives \u00e0 la repr\u00e9sentation de la personne.<\/p>\n

A d\u00e9faut d\u2019infractions aux dispositions l\u00e9gales ou autodisciplinaires, le Jury a estim\u00e9 n\u2019avoir pas de remarques \u00e0 formuler sur ces points.<\/p>\n

Veuillez noter que cette d\u00e9cision ne devient d\u00e9finitive qu\u2019apr\u00e8s l\u2019expiration du d\u00e9lai d\u2019appel.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adverteerder \/ Annonceur: DELHAIZE Product-Dienst \/ Produit-Service: Delhaize Media \/ M\u00e9dia: TV Beschrijving van de reclame \/ Description de la publicit\u00e9 Une femme entre dans le magasin de l\u2019annonceur. Elle flotte \u00e0 travers les rayons enti\u00e8rement d\u00e9cor\u00e9s pour No\u00ebl, tandis que le personnel danse autour d\u2019elle en lui pr\u00e9sentant des plateaux avec toutes sortes de […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[107,108],"tags":[],"class_list":["post-17861","post","type-post","status-publish","format-standard","hentry","category-beslissingen","category-decisions"],"yoast_head":"\nDelhaize 10-12-2025 : Pas de remarques - JEP - Jury d'Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.jep.be\/fr\/delhaize-10-12-2025-pas-de-remarques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Delhaize 10-12-2025 : Pas de remarques - JEP - Jury d'Ethique Publicitaire\" \/>\n<meta property=\"og:description\" content=\"Adverteerder \/ Annonceur: DELHAIZE Product-Dienst \/ Produit-Service: Delhaize Media \/ M\u00e9dia: TV Beschrijving van de reclame \/ Description de la publicit\u00e9 Une femme entre dans le magasin de l\u2019annonceur. Elle flotte \u00e0 travers les rayons enti\u00e8rement d\u00e9cor\u00e9s pour No\u00ebl, tandis que le personnel danse autour d\u2019elle en lui pr\u00e9sentant des plateaux avec toutes sortes de […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.jep.be\/fr\/delhaize-10-12-2025-pas-de-remarques\/\" \/>\n<meta property=\"og:site_name\" content=\"JEP - Jury d'Ethique Publicitaire\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-10T15:41:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-10T15:41:34+00:00\" \/>\n<meta name=\"author\" content=\"Nele\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nele\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.jep.be\/fr\/delhaize-10-12-2025-pas-de-remarques\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.jep.be\/fr\/delhaize-10-12-2025-pas-de-remarques\/\"},\"author\":{\"name\":\"Nele\",\"@id\":\"https:\/\/www.jep.be\/#\/schema\/person\/92d911ff457fb5b56da783db9ce56f9b\"},\"headline\":\"Delhaize 10-12-2025 : Pas de remarques\",\"datePublished\":\"2025-12-10T15:41:33+00:00\",\"dateModified\":\"2025-12-10T15:41:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.jep.be\/fr\/delhaize-10-12-2025-pas-de-remarques\/\"},\"wordCount\":505,\"publisher\":{\"@id\":\"https:\/\/www.jep.be\/#organization\"},\"articleSection\":[\"Beslissingen\",\"D\u00e9cisions r\u00e9centes\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.jep.be\/fr\/delhaize-10-12-2025-pas-de-remarques\/\",\"url\":\"https:\/\/www.jep.be\/fr\/delhaize-10-12-2025-pas-de-remarques\/\",\"name\":\"Delhaize 10-12-2025 : Pas de remarques - 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