{"id":17849,"date":"2025-12-09T10:08:50","date_gmt":"2025-12-09T08:08:50","guid":{"rendered":"https:\/\/www.jep.be\/?p=17849"},"modified":"2025-12-09T10:08:52","modified_gmt":"2025-12-09T08:08:52","slug":"dpg-media-05-12-2025-decision-de-modification-arret","status":"publish","type":"post","link":"https:\/\/www.jep.be\/fr\/dpg-media-05-12-2025-decision-de-modification-arret\/","title":{"rendered":"DPG Media 05-12-2025 : D\u00e9cision de modification\/arr\u00eat"},"content":{"rendered":"

Adverteerder \/ Annonceur: DPG MEDIA<\/strong><\/h3>\n

Product-Dienst \/ Produit-Service: VTM – Telefacts <\/strong><\/h3>\n

Media \/ M\u00e9dia: TV<\/strong><\/h3>\n

Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n

In de spot komen vrouwen die actief zijn op \u201cOnlyfans\u201d aan het woord terwijl seksuele getinte beelden getoond worden.
\nVrouw 1 : \u00ab Je suis une salope, y\u2019a quoi ? Tu vas faire quoi ? \u00bb
\nVoice-over: \u201cWaarom beslissen jonge meisjes om sekswerker te zijn op Onlyfans?\u201d
\nVrouw 2 : \u00ab J\u2019ai pris le truc au s\u00e9rieux, je me suis dit : Attends, il y a grave de l\u2019argent \u00e0 se faire, du coup. \u00bb
\nVrouw 3 : \u00ab C\u2019est vrai que c\u2019est quand m\u00eame attrayant quand tu es au ch\u00f4mage \u00bb
\nVrouw 1 : \u00ab Du bon gros porno. J\u2019adore \u00e7a. \u00bb
\nVoice-over: \u201cIs het veilig? En wat hebben ze allemaal zelf in de hand?\u201d
\nVrouw 4 : \u00ab Un mec, certainement, m\u2019avait envoy\u00e9 le d\u00e9roulement de comment il allait me violer, avec des images \u00bb
\nVoice-over: \u201cOnlyfans. Morgen in Telefacts.\u201d<\/p>\n

Klacht(en) \/ Plainte(s)<\/strong><\/p>\n

De klager vindt de reclame enorm ongepast terwijl jonge kinderen klaar zitten om naar het nieuws te kijken. Hij stelt dat we ons best moeten doen om sociale media af te schermen van kinderen wat betreft ongepast inhoud, maar dat de adverteerder er langs de andere kant in slaagt om ongepast inhoud over porno weer te geven om 18u59.<\/p>\n

Beslissing Jury in eerste aanleg: Beslissing tot wijziging\/stopzetting
\nD\u00e9cision Jury de premi\u00e8re instance: D\u00e9cision de modification\/arr\u00eat<\/strong><\/h3>\n

De Jury voor Ethische Praktijken inzake reclame (JEP) in eerste aanleg heeft de volgende beslissing genomen in dit dossier.<\/p>\n

De Jury stelt vast dat de betrokken spot, zoals bij trailers gebruikelijk is, bestaat uit een selectie van fragmenten uit het gepromote programma \u201cTelefacts\u201d en aldus beoogt om informatie te verstrekken over zijn inhoud.<\/p>\n

De Jury is van mening dat de gebruikte beelden een getrouwe weergave vormen van het programma, waarin onder meer verschillende uitspraken aan bod komen van vrouwen die actief zijn op het platform \u201cOnlyFans\u201d, waar zij seksueel getinte content maken.<\/p>\n

Rekening houdend met de huidige sociale context is zij ook van mening dat de reclame in zijn geheel niet van aard is om een volwassen publiek te choqueren en niet in strijd is met de huidige fatsoensnormen.<\/p>\n

Niettemin is zij van oordeel dat de spot in kwestie van aard is om choquerend over te komen voor kinderen die ermee worden geconfronteerd, wat geacht mag worden zeer waarschijnlijk te zijn bij verspreiding op het door de klager vermelde tijdstip.<\/p>\n

De Jury stelt aldus een inbreuk vast op artikel 20 van de Code van de Internationale Kamer van Koophandel (ICC-Code).<\/p>\n

Gelet op het voorgaande en op basis van voormelde bepalingen, verzoekt de Jury de adverteerder derhalve om redelijke maatregelen te nemen om te voorkomen dat de spot wordt uitgezonden op tijdstippen waarop minderjarigen naar televisie kijken, en bij gebreke daaraan de reclame niet meer te verspreiden.<\/p>\n

Dienaangaande noteert de Jury dat de adverteerder nog meer aandacht zal besteden aan de plaatsing van trailers die zich richten tot een publiek van volwassenen.<\/p>\n

Gelieve er nota van te nemen dat deze beslissing pas definitief wordt na het verstrijken van de termijn voor het instellen van hoger beroep.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adverteerder \/ Annonceur: DPG MEDIA Product-Dienst \/ Produit-Service: VTM – Telefacts Media \/ M\u00e9dia: TV Beschrijving van de reclame \/ Description de la publicit\u00e9 In de spot komen vrouwen die actief zijn op \u201cOnlyfans\u201d aan het woord terwijl seksuele getinte beelden getoond worden. Vrouw 1 : \u00ab Je suis une salope, y\u2019a quoi ? Tu […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[107,108],"tags":[],"class_list":["post-17849","post","type-post","status-publish","format-standard","hentry","category-beslissingen","category-decisions"],"yoast_head":"\nDPG Media 05-12-2025 : D\u00e9cision de modification\/arr\u00eat - JEP - Jury d'Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.jep.be\/fr\/dpg-media-05-12-2025-decision-de-modification-arret\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DPG Media 05-12-2025 : D\u00e9cision de modification\/arr\u00eat - JEP - Jury d'Ethique Publicitaire\" \/>\n<meta property=\"og:description\" content=\"Adverteerder \/ Annonceur: DPG MEDIA Product-Dienst \/ Produit-Service: VTM – Telefacts Media \/ M\u00e9dia: TV Beschrijving van de reclame \/ Description de la publicit\u00e9 In de spot komen vrouwen die actief zijn op \u201cOnlyfans\u201d aan het woord terwijl seksuele getinte beelden getoond worden. 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