{"id":17809,"date":"2025-11-21T11:11:40","date_gmt":"2025-11-21T09:11:40","guid":{"rendered":"https:\/\/www.jep.be\/?p=17809"},"modified":"2025-11-21T11:11:41","modified_gmt":"2025-11-21T09:11:41","slug":"barry-18-11-2025-decision-de-modification-arret","status":"publish","type":"post","link":"https:\/\/www.jep.be\/fr\/barry-18-11-2025-decision-de-modification-arret\/","title":{"rendered":"Barry 18-11-2025 : D\u00e9cision de modification\/arr\u00eat"},"content":{"rendered":"

Adverteerder \/ Annonceur: BARRY<\/strong><\/h3>\n

Product-Dienst \/ Produit-Service: Sodas alcoolis\u00e9s<\/strong><\/h3>\n

Media \/ M\u00e9dia: Internet (site web, Instagram, Facebook), Autre (mat\u00e9riel \u00e9v\u00e9nementiel)<\/strong><\/h3>\n

Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n

Le plaignant se r\u00e9f\u00e8re \u00e0 plusieurs posts sur le compte Facebook et Instagram de l\u2019annonceur, ainsi qu\u2019\u00e0 son site web et \u00e0 du mat\u00e9riel publicitaire (une banni\u00e8re publicitaire et une cannette g\u00e9ante du produit promu) au stand des 24h v\u00e9lo de Louvain-la-Neuve, qui ne mentionnent pas le slogan \u00e9ducatif.<\/p>\n

Le post avec la vid\u00e9o sur les 24h de Louvain-la-Neuve montre qu\u2019un train a \u00e9t\u00e9 lou\u00e9 pour emmener des \u00e9tudiants \u00e0 l\u2019\u00e9v\u00e9nement en question.<\/p>\n

Klacht(en) \/ Plainte(s)<\/strong><\/p>\n

Le plaignant, le service Inspection Produits de consommation (Contr\u00f4le tabac et alcool) du SPF Sant\u00e9 Publique, S\u00e9curit\u00e9 de la Cha\u00eene Alimentaire et Environnement, communique que les diverses publicit\u00e9s ne mentionnent pas le slogan \u00e9ducatif.
\nDe plus, certaines publicit\u00e9s, dont la vid\u00e9o sur les 24h de Louvain-la-Neuve, mettent en sc\u00e8ne des personnes qui sont ou semblent \u00e2g\u00e9es de moins de 25 ans puisqu’il s’agit d’\u00e9tudiants universitaires. Selon le plaignant il s’agit donc d’une infraction \u00e0 l’article 4.2 de la Convention Alcool.<\/p>\n

Beslissing Jury in eerste aanleg: Beslissing tot wijziging\/stopzetting
\nD\u00e9cision Jury de premi\u00e8re instance: D\u00e9cision de modification\/arr\u00eat<\/strong><\/h3>\n

Le Jury d\u2019Ethique Publicitaire (JEP) de premi\u00e8re instance a pris la d\u00e9cision suivante dans ce dossier.<\/p>\n

Comme annonc\u00e9, le Jury a examin\u00e9 la publicit\u00e9 en question en tenant compte des arguments des parties concern\u00e9es et dans le cadre de la Convention en mati\u00e8re de publicit\u00e9 et de commercialisation des boissons contenant de l\u2019alcool(ci-apr\u00e8s : la Convention).<\/p>\n

Le Jury a pris connaissance du mat\u00e9riel publicitaire vis\u00e9 par la plainte, \u00e0 savoir des posts sur le compte Facebook et Instagram de l\u2019annonceur, son site web et du mat\u00e9riel publicitaire au stand des 24h v\u00e9lo de Louvain-la-Neuve.<\/p>\n

Le Jury constate que le slogan \u00e9ducatif requis par la Convention ne figure pas sur ces diff\u00e9rents supports publicitaires, ce qui constitue une infraction \u00e0 l\u2019article 12.1 de la Convention.<\/p>\n

Il demande d\u00e8s lors \u00e0 l\u2019annonceur de tenir compte de toutes les directives de l’Annexe B de la Convention afin de modifier les publicit\u00e9s susmentionn\u00e9es en y ajoutant le slogan en fran\u00e7ais et \u00e0 d\u00e9faut, de ne plus les diffuser.<\/p>\n

Ensuite, le Jury a pris connaissance de diff\u00e9rents posts promotionnels contenant des vid\u00e9os d\u2019\u00e9v\u00e9nements estudiantins, o\u00f9 les personnes repr\u00e9sent\u00e9es semblent \u00eatre \u00e2g\u00e9es de moins de 25 ans, ce qui constitue une infraction \u00e0 l\u2019article 4.2 de la Convention.<\/p>\n

Le Jury demande d\u00e8s lors \u00e0 l\u2019annonceur de supprimer ces publicit\u00e9s.<\/p>\n

Enfin, le Jury attire l\u2019attention de l\u2019annonceur sur les dispositions des articles 12.4. et 12.5. qui disposent que les annonceurs doivent utiliser les techniques ou les fonctionnalit\u00e9s fournies par les plateformes de r\u00e9seaux sociaux et les sites web afin d\u2019emp\u00eacher les mineurs d\u2019\u00eatre expos\u00e9s \u00e0 la publicit\u00e9 pour les boissons alcoolis\u00e9es et pour emp\u00eacher les utilisateurs de partager avec des mineurs la publicit\u00e9 pour des boissons alcoolis\u00e9es qui y est pr\u00e9sente.<\/p>\n

Veuillez noter que cette d\u00e9cision ne devient d\u00e9finitive qu\u2019apr\u00e8s l\u2019expiration du d\u00e9lai d\u2019appel.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adverteerder \/ Annonceur: BARRY Product-Dienst \/ Produit-Service: Sodas alcoolis\u00e9s Media \/ M\u00e9dia: Internet (site web, Instagram, Facebook), Autre (mat\u00e9riel \u00e9v\u00e9nementiel) Beschrijving van de reclame \/ Description de la publicit\u00e9 Le plaignant se r\u00e9f\u00e8re \u00e0 plusieurs posts sur le compte Facebook et Instagram de l\u2019annonceur, ainsi qu\u2019\u00e0 son site web et \u00e0 du mat\u00e9riel publicitaire (une […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[107,108],"tags":[],"class_list":["post-17809","post","type-post","status-publish","format-standard","hentry","category-beslissingen","category-decisions"],"yoast_head":"\nBarry 18-11-2025 : D\u00e9cision de modification\/arr\u00eat - JEP - Jury d'Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.jep.be\/fr\/barry-18-11-2025-decision-de-modification-arret\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Barry 18-11-2025 : D\u00e9cision de modification\/arr\u00eat - 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