{"id":17757,"date":"2025-11-06T15:26:05","date_gmt":"2025-11-06T13:26:05","guid":{"rendered":"https:\/\/www.jep.be\/?p=17757"},"modified":"2025-11-06T15:26:06","modified_gmt":"2025-11-06T13:26:06","slug":"groupe-seb-rowenta-05-11-2025-decision-de-modification-arret","status":"publish","type":"post","link":"https:\/\/www.jep.be\/fr\/groupe-seb-rowenta-05-11-2025-decision-de-modification-arret\/","title":{"rendered":"Groupe SEB – Rowenta 05-11-2025 : D\u00e9cision de modification\/arr\u00eat"},"content":{"rendered":"

Adverteerder \/ Annonceur: GROUPE SEB<\/strong><\/h3>\n

Product-Dienst \/ Produit-Service: Rowenta<\/strong><\/h3>\n

Media \/ M\u00e9dia: E-mailing <\/strong><\/h3>\n

Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n

De e-mailing vermeldt onder meer: \u201cGoed voor je huis \u00e9n je budget: t.e.m. 31\/12\/2025 geniet je van een cashback tot \u20ac150 op een geselecteerde reeks producten.\u201d Verder staan er huishoudtoestellen met nieuwe prijs bij, waaronder een draadloze steelstofzuiger met bijschrift: \u201c\u20ac499 > \u20ac349. Ontvang \u20ac100 cashback. \u20ac249\u201d en een knop \u201cShop nu\u201d.<\/p>\n

Klacht(en) \/ Plainte(s)<\/strong><\/p>\n

De klager verwachtte deze stofzuiger via de link aan te kopen aan \u20ac349, na de cashback zelfs \u20ac249. Echter stelt hij vast dat deze op de site aangeboden wordt aan de volle prijs van \u20ac 499 en is enkel de cashback van \u20ac 100 van toepassing. De klager vindt dit zeer misleidend.<\/p>\n

Beslissing Jury in eerste aanleg: Beslissing tot wijziging\/stopzetting
\nD\u00e9cision Jury de premi\u00e8re instance: D\u00e9cision de modification\/arr\u00eat<\/strong><\/h3>\n

De Jury voor Ethische Praktijken inzake reclame (JEP) in eerste aanleg heeft de volgende beslissing genomen in dit dossier.<\/p>\n

De Jury heeft kennisgenomen van de nieuwsbrief waarin verschillende huishoudelijke apparaten worden voorgesteld, waaronder de draadloze steelstofzuiger waarover de klacht gaat, met de vermelding \u201c\u20ac499 > \u20ac349. Ontvang \u20ac100 cashback. \u20ac249.\u201d<\/p>\n

Ze heeft ook kennisgenomen van de website van de adverteerder, waarnaar de nieuwsbrief verwijst.<\/p>\n

De Jury stelt vast dat de draadloze steelstofzuiger op de website van de adverteerder tegen een hogere promotieprijs wordt aangeboden dan in de nieuwsbrief wordt vermeld.<\/p>\n

De Jury is van mening dat de nieuwsbrief de consument daardoor kan misleiden over de totale prijs van de stofzuiger, wat in strijd is met artikels 4 en 5 van de Code van de Internationale Kamer van Koophandel (ICC-Code).<\/p>\n

Op basis van de voormelde bepalingen heeft de Jury de adverteerder verzocht om de reclame te wijzigen en bij gebreke hieraan deze niet meer te verspreiden.<\/p>\n

Gelieve er nota van te nemen dat deze beslissing pas definitief wordt na het verstrijken van de termijn voor het instellen van hoger beroep.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adverteerder \/ Annonceur: GROUPE SEB Product-Dienst \/ Produit-Service: Rowenta Media \/ M\u00e9dia: E-mailing Beschrijving van de reclame \/ Description de la publicit\u00e9 De e-mailing vermeldt onder meer: \u201cGoed voor je huis \u00e9n je budget: t.e.m. 31\/12\/2025 geniet je van een cashback tot \u20ac150 op een geselecteerde reeks producten.\u201d Verder staan er huishoudtoestellen met nieuwe prijs […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[107,108],"tags":[],"class_list":["post-17757","post","type-post","status-publish","format-standard","hentry","category-beslissingen","category-decisions"],"yoast_head":"\nGroupe SEB - Rowenta 05-11-2025 : D\u00e9cision de modification\/arr\u00eat - JEP - Jury d'Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.jep.be\/fr\/groupe-seb-rowenta-05-11-2025-decision-de-modification-arret\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Groupe SEB - Rowenta 05-11-2025 : D\u00e9cision de modification\/arr\u00eat - JEP - Jury d'Ethique Publicitaire\" \/>\n<meta property=\"og:description\" content=\"Adverteerder \/ Annonceur: GROUPE SEB Product-Dienst \/ Produit-Service: Rowenta Media \/ M\u00e9dia: E-mailing Beschrijving van de reclame \/ Description de la publicit\u00e9 De e-mailing vermeldt onder meer: \u201cGoed voor je huis \u00e9n je budget: t.e.m. 31\/12\/2025 geniet je van een cashback tot \u20ac150 op een geselecteerde reeks producten.\u201d Verder staan er huishoudtoestellen met nieuwe prijs […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.jep.be\/fr\/groupe-seb-rowenta-05-11-2025-decision-de-modification-arret\/\" \/>\n<meta property=\"og:site_name\" content=\"JEP - Jury d'Ethique Publicitaire\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-06T13:26:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-06T13:26:06+00:00\" \/>\n<meta name=\"author\" content=\"Nele\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nele\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.jep.be\/fr\/groupe-seb-rowenta-05-11-2025-decision-de-modification-arret\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.jep.be\/fr\/groupe-seb-rowenta-05-11-2025-decision-de-modification-arret\/\"},\"author\":{\"name\":\"Nele\",\"@id\":\"https:\/\/www.jep.be\/#\/schema\/person\/92d911ff457fb5b56da783db9ce56f9b\"},\"headline\":\"Groupe SEB – Rowenta 05-11-2025 : D\u00e9cision de modification\/arr\u00eat\",\"datePublished\":\"2025-11-06T13:26:05+00:00\",\"dateModified\":\"2025-11-06T13:26:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.jep.be\/fr\/groupe-seb-rowenta-05-11-2025-decision-de-modification-arret\/\"},\"wordCount\":324,\"publisher\":{\"@id\":\"https:\/\/www.jep.be\/#organization\"},\"articleSection\":[\"Beslissingen\",\"D\u00e9cisions r\u00e9centes\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.jep.be\/fr\/groupe-seb-rowenta-05-11-2025-decision-de-modification-arret\/\",\"url\":\"https:\/\/www.jep.be\/fr\/groupe-seb-rowenta-05-11-2025-decision-de-modification-arret\/\",\"name\":\"Groupe SEB - Rowenta 05-11-2025 : D\u00e9cision de modification\/arr\u00eat - JEP - Jury d'Ethique Publicitaire\",\"isPartOf\":{\"@id\":\"https:\/\/www.jep.be\/#website\"},\"datePublished\":\"2025-11-06T13:26:05+00:00\",\"dateModified\":\"2025-11-06T13:26:06+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.jep.be\/fr\/groupe-seb-rowenta-05-11-2025-decision-de-modification-arret\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.jep.be\/fr\/groupe-seb-rowenta-05-11-2025-decision-de-modification-arret\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.jep.be\/fr\/groupe-seb-rowenta-05-11-2025-decision-de-modification-arret\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.jep.be\/fr\/home\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Groupe SEB – Rowenta 05-11-2025 : D\u00e9cision de modification\/arr\u00eat\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.jep.be\/#website\",\"url\":\"https:\/\/www.jep.be\/\",\"name\":\"JEP - Jury d'Ethique Publicitaire\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.jep.be\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.jep.be\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.jep.be\/#organization\",\"name\":\"JEP - Jury d'Ethique Publicitaire\",\"url\":\"https:\/\/www.jep.be\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.jep.be\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.jep.be\/wp-content\/uploads\/2023\/04\/cropped-jep-logo-favicon.png\",\"contentUrl\":\"https:\/\/www.jep.be\/wp-content\/uploads\/2023\/04\/cropped-jep-logo-favicon.png\",\"width\":512,\"height\":512,\"caption\":\"JEP - Jury d'Ethique Publicitaire\"},\"image\":{\"@id\":\"https:\/\/www.jep.be\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.jep.be\/#\/schema\/person\/92d911ff457fb5b56da783db9ce56f9b\",\"name\":\"Nele\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.jep.be\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a33ab9c53d736c5d17d45017798cdfc2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a33ab9c53d736c5d17d45017798cdfc2?s=96&d=mm&r=g\",\"caption\":\"Nele\"},\"url\":\"https:\/\/www.jep.be\/fr\/author\/nele\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Groupe SEB - Rowenta 05-11-2025 : D\u00e9cision de modification\/arr\u00eat - JEP - Jury d'Ethique Publicitaire","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.jep.be\/fr\/groupe-seb-rowenta-05-11-2025-decision-de-modification-arret\/","og_locale":"fr_FR","og_type":"article","og_title":"Groupe SEB - Rowenta 05-11-2025 : D\u00e9cision de modification\/arr\u00eat - JEP - Jury d'Ethique Publicitaire","og_description":"Adverteerder \/ Annonceur: GROUPE SEB Product-Dienst \/ Produit-Service: Rowenta Media \/ M\u00e9dia: E-mailing Beschrijving van de reclame \/ Description de la publicit\u00e9 De e-mailing vermeldt onder meer: \u201cGoed voor je huis \u00e9n je budget: t.e.m. 31\/12\/2025 geniet je van een cashback tot \u20ac150 op een geselecteerde reeks producten.\u201d Verder staan er huishoudtoestellen met nieuwe prijs […]","og_url":"https:\/\/www.jep.be\/fr\/groupe-seb-rowenta-05-11-2025-decision-de-modification-arret\/","og_site_name":"JEP - Jury d'Ethique Publicitaire","article_published_time":"2025-11-06T13:26:05+00:00","article_modified_time":"2025-11-06T13:26:06+00:00","author":"Nele","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Nele","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.jep.be\/fr\/groupe-seb-rowenta-05-11-2025-decision-de-modification-arret\/#article","isPartOf":{"@id":"https:\/\/www.jep.be\/fr\/groupe-seb-rowenta-05-11-2025-decision-de-modification-arret\/"},"author":{"name":"Nele","@id":"https:\/\/www.jep.be\/#\/schema\/person\/92d911ff457fb5b56da783db9ce56f9b"},"headline":"Groupe SEB – Rowenta 05-11-2025 : D\u00e9cision de modification\/arr\u00eat","datePublished":"2025-11-06T13:26:05+00:00","dateModified":"2025-11-06T13:26:06+00:00","mainEntityOfPage":{"@id":"https:\/\/www.jep.be\/fr\/groupe-seb-rowenta-05-11-2025-decision-de-modification-arret\/"},"wordCount":324,"publisher":{"@id":"https:\/\/www.jep.be\/#organization"},"articleSection":["Beslissingen","D\u00e9cisions r\u00e9centes"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/www.jep.be\/fr\/groupe-seb-rowenta-05-11-2025-decision-de-modification-arret\/","url":"https:\/\/www.jep.be\/fr\/groupe-seb-rowenta-05-11-2025-decision-de-modification-arret\/","name":"Groupe SEB - Rowenta 05-11-2025 : D\u00e9cision de modification\/arr\u00eat - JEP - Jury d'Ethique Publicitaire","isPartOf":{"@id":"https:\/\/www.jep.be\/#website"},"datePublished":"2025-11-06T13:26:05+00:00","dateModified":"2025-11-06T13:26:06+00:00","breadcrumb":{"@id":"https:\/\/www.jep.be\/fr\/groupe-seb-rowenta-05-11-2025-decision-de-modification-arret\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.jep.be\/fr\/groupe-seb-rowenta-05-11-2025-decision-de-modification-arret\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.jep.be\/fr\/groupe-seb-rowenta-05-11-2025-decision-de-modification-arret\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.jep.be\/fr\/home\/"},{"@type":"ListItem","position":2,"name":"Groupe SEB – Rowenta 05-11-2025 : D\u00e9cision de modification\/arr\u00eat"}]},{"@type":"WebSite","@id":"https:\/\/www.jep.be\/#website","url":"https:\/\/www.jep.be\/","name":"JEP - Jury d'Ethique Publicitaire","description":"","publisher":{"@id":"https:\/\/www.jep.be\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.jep.be\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.jep.be\/#organization","name":"JEP - Jury d'Ethique Publicitaire","url":"https:\/\/www.jep.be\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.jep.be\/#\/schema\/logo\/image\/","url":"https:\/\/www.jep.be\/wp-content\/uploads\/2023\/04\/cropped-jep-logo-favicon.png","contentUrl":"https:\/\/www.jep.be\/wp-content\/uploads\/2023\/04\/cropped-jep-logo-favicon.png","width":512,"height":512,"caption":"JEP - Jury d'Ethique Publicitaire"},"image":{"@id":"https:\/\/www.jep.be\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.jep.be\/#\/schema\/person\/92d911ff457fb5b56da783db9ce56f9b","name":"Nele","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.jep.be\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/a33ab9c53d736c5d17d45017798cdfc2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a33ab9c53d736c5d17d45017798cdfc2?s=96&d=mm&r=g","caption":"Nele"},"url":"https:\/\/www.jep.be\/fr\/author\/nele\/"}]}},"_links":{"self":[{"href":"https:\/\/www.jep.be\/fr\/wp-json\/wp\/v2\/posts\/17757","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jep.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.jep.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.jep.be\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jep.be\/fr\/wp-json\/wp\/v2\/comments?post=17757"}],"version-history":[{"count":1,"href":"https:\/\/www.jep.be\/fr\/wp-json\/wp\/v2\/posts\/17757\/revisions"}],"predecessor-version":[{"id":17759,"href":"https:\/\/www.jep.be\/fr\/wp-json\/wp\/v2\/posts\/17757\/revisions\/17759"}],"wp:attachment":[{"href":"https:\/\/www.jep.be\/fr\/wp-json\/wp\/v2\/media?parent=17757"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jep.be\/fr\/wp-json\/wp\/v2\/categories?post=17757"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jep.be\/fr\/wp-json\/wp\/v2\/tags?post=17757"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}