{"id":17737,"date":"2025-10-24T15:45:35","date_gmt":"2025-10-24T13:45:35","guid":{"rendered":"https:\/\/www.jep.be\/?p=17737"},"modified":"2025-10-24T15:45:36","modified_gmt":"2025-10-24T13:45:36","slug":"be-mobile-parkeerapp-4411-23-10-2025-decision-de-modification-arret","status":"publish","type":"post","link":"https:\/\/www.jep.be\/fr\/be-mobile-parkeerapp-4411-23-10-2025-decision-de-modification-arret\/","title":{"rendered":"Be-Mobile &#8211; Parkeerapp 4411 23-10-2025 : D\u00e9cision de modification\/arr\u00eat"},"content":{"rendered":"<h3><strong>Adverteerder \/ Annonceur: BE-MOBILE<\/strong><\/h3>\n<h3><strong>Product-Dienst \/ Produit-Service: Parkeerapp 4411<\/strong><\/h3>\n<h3><strong>Media \/ M\u00e9dia: Radio<\/strong><\/h3>\n<h3><strong>Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n<p>De radiospot gaat als volgt:<br \/>\nVrouw: \u201cEen dagje de stad in. Vlot parkeerplaats gevonden. Wow, die parkeermeter staat ver. Oh nee, ik heb geen kleingeld bij en hoe weet ik nu hoe lang dat ik ga parkeren? Ooh maar wacht eens.\u201d<br \/>\nMan: \u201cMet 4411 gaat betalen voor parkeren vanzelf. Registreer nu en betaal enkel je effectieve parkeertijd via SMS of de 4411 app.\u201d<br \/>\nVO: \u201cMet 4411 gaat betalen voor parkeren vanzelf.\u201d<\/p>\n<p><strong style=\"color: revert; font-size: revert;\">Klacht(en) \/ Plainte(s)<\/strong><\/p>\n<p>De klager meent dat de claim \u2018betaal enkel je effectieve parkeertijd\u2019 niet klopt, gezien er ook nog transactiekosten te betalen zijn. Deze kosten heb je volgens de klager niet als je rechtstreeks betaalt aan de parkeerautomaat.<\/p>\n<h3><strong>Beslissing Jury in eerste aanleg: Beslissing tot wijziging\/stopzetting<br \/>\nD\u00e9cision Jury de premi\u00e8re instance: D\u00e9cision de modification\/arr\u00eat<\/strong><\/h3>\n<p>De Jury voor Ethische Praktijken inzake reclame (JEP) in eerste aanleg heeft de volgende beslissing genomen in dit dossier.<\/p>\n<p>De Jury neemt nota van de radiospot en van de klacht die daarop betrekking heeft.<\/p>\n<p>De Jury stelt vast dat de radiospot onder meer vermeldt: \u201cBetaal enkel je effectieve parkeertijd.\u201d.<\/p>\n<p>Naar aanleiding van het antwoord van de adverteerder noteert de Jury dat deze claim verwijst naar het start-stop\u00acsysteem van de app, dat de gebruiker toelaat om de betaling stop te zetten op het moment van vertrek.<br \/>\nDe Jury neemt tevens nota van het feit dat er per parkeersessie een administratieve kost van 0,35 euro wordt aangerekend.<\/p>\n<p>Zij is van mening dat het gebruik van het woord \u2018enkel\u2019 in de zin \u201cBetaal enkel je effectieve parkeertijd\u201d bij de gemiddelde consument, bij het beluisteren van de radiospot, de indruk wekt dat hij geen andere kosten hoeft te betalen dan de kosten voor de werkelijke duur van zijn parkeersessie. Het feit dat de transactiekosten worden vermeld in de app en op de website, doet daar geen afbreuk aan.<\/p>\n<p>De Jury is derhalve van oordeel dat, gelet op de bewoording \u201cBetaal enkel je effectieve parkeertijd\u201d in combinatie met het feit dat er per sessie ook een administratieve kost wordt aangerekend waarover in de radiospot niet wordt gecommuniceerd, deze reclame de gemiddelde consument kan misleiden in de zin van de artikelen 4 en 5 van de Code van de Internationale Kamer van Koophandel (ICC-Code).<\/p>\n<p>Gelet op het voorgaande en op basis van voormelde bepalingen, verzoekt de Jury de adverteerder derhalve om de reclame te wijzigen, en bij gebreke daaraan de reclame niet meer te verspreiden.<\/p>\n<p>Gelieve er nota van te nemen dat deze beslissing pas definitief wordt na het verstrijken van de termijn voor het instellen van hoger beroep.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adverteerder \/ Annonceur: BE-MOBILE Product-Dienst \/ Produit-Service: Parkeerapp 4411 Media \/ M\u00e9dia: Radio Beschrijving van de reclame \/ Description de la publicit\u00e9 De radiospot gaat als volgt: Vrouw: \u201cEen dagje de stad in. Vlot parkeerplaats gevonden. Wow, die parkeermeter staat ver. Oh nee, ik heb geen kleingeld bij en hoe weet ik nu hoe lang [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[107,108],"tags":[],"class_list":["post-17737","post","type-post","status-publish","format-standard","hentry","category-beslissingen","category-decisions"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Be-Mobile - Parkeerapp 4411 23-10-2025 : D\u00e9cision de modification\/arr\u00eat - JEP - Jury d&#039;Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.jep.be\/fr\/be-mobile-parkeerapp-4411-23-10-2025-decision-de-modification-arret\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Be-Mobile - Parkeerapp 4411 23-10-2025 : D\u00e9cision de modification\/arr\u00eat - JEP - Jury d&#039;Ethique Publicitaire\" \/>\n<meta property=\"og:description\" content=\"Adverteerder \/ Annonceur: BE-MOBILE Product-Dienst \/ Produit-Service: Parkeerapp 4411 Media \/ M\u00e9dia: Radio Beschrijving van de reclame \/ Description de la publicit\u00e9 De radiospot gaat als volgt: Vrouw: \u201cEen dagje de stad in. Vlot parkeerplaats gevonden. Wow, die parkeermeter staat ver. Oh nee, ik heb geen kleingeld bij en hoe weet ik nu hoe lang [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.jep.be\/fr\/be-mobile-parkeerapp-4411-23-10-2025-decision-de-modification-arret\/\" \/>\n<meta property=\"og:site_name\" content=\"JEP - Jury d&#039;Ethique Publicitaire\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-24T13:45:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-24T13:45:36+00:00\" \/>\n<meta name=\"author\" content=\"Nele\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nele\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.jep.be\/fr\/be-mobile-parkeerapp-4411-23-10-2025-decision-de-modification-arret\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.jep.be\/fr\/be-mobile-parkeerapp-4411-23-10-2025-decision-de-modification-arret\/\"},\"author\":{\"name\":\"Nele\",\"@id\":\"https:\/\/www.jep.be\/#\/schema\/person\/92d911ff457fb5b56da783db9ce56f9b\"},\"headline\":\"Be-Mobile &#8211; 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