{"id":17729,"date":"2025-10-24T10:13:05","date_gmt":"2025-10-24T08:13:05","guid":{"rendered":"https:\/\/www.jep.be\/?p=17729"},"modified":"2025-10-24T10:13:07","modified_gmt":"2025-10-24T08:13:07","slug":"vileda-21-10-2025-decision-de-modification-arret","status":"publish","type":"post","link":"https:\/\/www.jep.be\/fr\/vileda-21-10-2025-decision-de-modification-arret\/","title":{"rendered":"Vileda 21-10-2025 : D\u00e9cision de modification\/arr\u00eat"},"content":{"rendered":"<h3><strong>Adverteerder \/ Annonceur: VILEDA<\/strong><\/h3>\n<h3><strong>Product-Dienst \/ Produit-Service: Vileda H2Pro <\/strong><\/h3>\n<h3><strong>Media \/ M\u00e9dia: Internet (Instagram) <\/strong><\/h3>\n<h3><strong>Beschrijving van de reclame \/ Description de la publicit\u00e9 <\/strong><\/h3>\n<p>Le reel sponsoris\u00e9 sur Instagram montre un groupe de femmes observant un homme en train de nettoyer dans une autre pi\u00e8ce. La conversation se d\u00e9roule comme suit :<br \/>\nFemme 1 : \u00ab Apr\u00e8s des ann\u00e9es de recherche, nous avons enfin trouv\u00e9 la solution. Ici, l\u2019homme qui pense que nettoyer le sol avec de l\u2019eau sale va le rendre propre. (Un homme nettoie le sol \u00e0 genoux en g\u00e9missant.) Regardez, avec notre Vileda H2Pro, le comportement va compl\u00e8tement changer. (L\u2019homme nettoie debout avec le produit promu.) Un compartiment pour l\u2019eau propre, un compartiment pour l\u2019eau sale. R\u00e9sultat, il n\u2019a m\u00eame plus besoin de r\u00e9fl\u00e9chir. Ici, le cerveau de l\u2019homme sans le Vileda H2Pro, avec le Vileda H2Pro. \u00bb (La femme montre deux dessins.)<br \/>\nFemme 2 : \u00ab Je vais acheter le m\u00eame pour mon copain. \u00bb<br \/>\nFemme 1 : \u00ab Nos \u00e9tudes d\u00e9montrent une baisse significative de s\u00e9parations. \u00bb<br \/>\nFemme 2 : \u00ab Et d\u2019ailleurs, il fait quoi lui l\u00e0-bas ? \u00bb (La femme montre un homme assis \u00e0 une table avec deux \u00e9ponges en main.)<br \/>\nFemme 1 : \u00ab Lui, on lui apprend encore la notion de nettoyage. \u00bb.<\/p>\n<p><strong style=\"color: revert; font-size: revert;\">Klacht(en) \/ Plainte(s)<\/strong><\/p>\n<p>Le plaignant trouve que cette publicit\u00e9 est offensante car elle pr\u00e9sente les hommes comme des personnes d\u00e9pourvues de bon sens et de cerveau, les comparant m\u00eame \u00e0 des personnes handicap\u00e9es.<\/p>\n<h3><strong>Beslissing Jury in eerste aanleg: Pas de remarques<br \/>\nD\u00e9cision Jury de premi\u00e8re instance: D\u00e9cision de modification\/arr\u00eat<\/strong><\/h3>\n<p>Le Jury d\u2019Ethique Publicitaire (JEP) de premi\u00e8re instance a pris la d\u00e9cision suivante dans ce dossier.<\/p>\n<p>Le Jury a pris connaissance du reel sur Instagram et de la plainte qui le concerne.<\/p>\n<p>Il constate que la publicit\u00e9 met en sc\u00e8ne un groupe de femmes observant un homme qui nettoie et un autre qui apprend le nettoyage, o\u00f9 une des femmes fait allusion \u00e0 des recherches et au fonctionnement du cerveau de l\u2019homme.<\/p>\n<p>Suite \u00e0 la r\u00e9ponse de l\u2019annonceur, il note entre autres que la vid\u00e9o se voulait humoristique et l\u00e9g\u00e8re.<\/p>\n<p>A cet \u00e9gard, le Jury rappelle que l&rsquo;utilisation de l&rsquo;humour ne supprime jamais la responsabilit\u00e9 \u00e9thique de l\u2019annonceur et ne peut conduire \u00e0 jeter le discr\u00e9dit sur une personne ou un groupe de personnes, ni contenir des allusions ou mentions p\u00e9joratives fond\u00e9es sur le sexe.<\/p>\n<p>Or, en l\u2019occurrence, le Jury est d\u2019avis que les hommes sont repr\u00e9sent\u00e9s de mani\u00e8re d\u00e9valorisante et choquante l\u00e0 o\u00f9, selon les termes de la plainte, l\u2019homme qui nettoie est compar\u00e9 \u00e0 une personne handicap\u00e9e.<\/p>\n<p>Le Jury a d\u00e8s lors estim\u00e9 que la publicit\u00e9 est discriminante et d\u00e9nigrante pour un certain groupe de personnes et qu\u2019elle porte atteinte \u00e0 leur dignit\u00e9.<\/p>\n<p>Sur la base des articles 2 et 17 du Code de la Chambre de Commerce Internationale, le Jury a donc demand\u00e9 \u00e0 l\u2019annonceur de ne plus diffuser la publicit\u00e9 en question.<\/p>\n<p>A cet \u00e9gard le Jury note que la vid\u00e9o n\u2019est plus diffus\u00e9e et ne sera pas r\u00e9utilis\u00e9e.<\/p>\n<p>Veuillez noter que cette d\u00e9cision ne devient d\u00e9finitive qu\u2019apr\u00e8s l\u2019expiration du d\u00e9lai d\u2019appel.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adverteerder \/ Annonceur: VILEDA Product-Dienst \/ Produit-Service: Vileda H2Pro Media \/ M\u00e9dia: Internet (Instagram) Beschrijving van de reclame \/ Description de la publicit\u00e9 Le reel sponsoris\u00e9 sur Instagram montre un groupe de femmes observant un homme en train de nettoyer dans une autre pi\u00e8ce. La conversation se d\u00e9roule comme suit : Femme 1 : \u00ab [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[107,108],"tags":[],"class_list":["post-17729","post","type-post","status-publish","format-standard","hentry","category-beslissingen","category-decisions"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Vileda 21-10-2025 : D\u00e9cision de modification\/arr\u00eat - JEP - Jury d&#039;Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.jep.be\/fr\/vileda-21-10-2025-decision-de-modification-arret\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vileda 21-10-2025 : D\u00e9cision de modification\/arr\u00eat - JEP - Jury d&#039;Ethique Publicitaire\" \/>\n<meta property=\"og:description\" content=\"Adverteerder \/ Annonceur: VILEDA Product-Dienst \/ Produit-Service: Vileda H2Pro Media \/ M\u00e9dia: Internet (Instagram) Beschrijving van de reclame \/ Description de la publicit\u00e9 Le reel sponsoris\u00e9 sur Instagram montre un groupe de femmes observant un homme en train de nettoyer dans une autre pi\u00e8ce. 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