{"id":16752,"date":"2025-01-21T12:48:09","date_gmt":"2025-01-21T10:48:09","guid":{"rendered":"https:\/\/www.jep.be\/code-icc-sur-la-publicite-et-la-communication-commerciale-2024\/"},"modified":"2025-01-21T12:49:14","modified_gmt":"2025-01-21T10:49:14","slug":"code-icc-sur-la-publicite-et-la-communication-commerciale-2024","status":"publish","type":"post","link":"https:\/\/www.jep.be\/fr\/code-icc-sur-la-publicite-et-la-communication-commerciale-2024\/","title":{"rendered":"Code ICC sur la publicit\u00e9 et la communication commerciale 2024"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><h3 class=\"wp-block-heading\">La\u00a0<a href=\"https:\/\/iccwbo.be\/\">Chambre de commerce internationale (ICC)<\/a>\u00a0est particuli\u00e8rement bien plac\u00e9e pour fournir des conseils \u00e9clair\u00e9s sur le marketing et la publicit\u00e9 dans le monde entier. En tant qu\u2019organisation mondiale des affaires, dont les membres sont des milliers d\u2019entreprises de tous les secteurs et de toutes les r\u00e9gions, l\u2019ICC a jou\u00e9 un r\u00f4le majeur dans l\u2019\u00e9tablissement de r\u00e8gles en mati\u00e8re de marketing et de publicit\u00e9 depuis 1937, date \u00e0 laquelle elle a publi\u00e9 le premier Code ICC sur les pratiques en mati\u00e8re de publicit\u00e9.<\/h3><\/h3>\n\n\n\n<p>Au fil des ans, le Code ICC a servi de base \u00e0 des Codes, cadres et structures&nbsp;<a href=\"https:\/\/conseildelapublicite.be\/nos-domaines-de-travail\/\">d\u2019autor\u00e9gulation<\/a> dans le monde entier. Ces syst\u00e8mes ont favoris\u00e9 la confiance des consommateurs en garantissant une publicit\u00e9 honn\u00eate, l\u00e9gale, d\u00e9cente et v\u00e9ridique, tout en offrant des recours rapides et directs en cas d\u2019infraction.<\/p>\n\n\n\n<p>Le Code a soutenu \u00e0 la fois les entreprises et la soci\u00e9t\u00e9 en proposant des lignes directrices \u00e9thiques qui \u00e9tablissent un environnement concurrentiel \u00e9quitable et minimisent la n\u00e9cessit\u00e9 d\u2019une intervention l\u00e9gislative ou r\u00e9glementaire. En r\u00e9ponse aux pratiques et technologies \u00e9mergentes, ICC a continuellement mis \u00e0 jour et \u00e9largi le champ d\u2019application du Code afin d\u2019en assurer la pertinence et l\u2019efficacit\u00e9. Cette derni\u00e8re r\u00e9vision tient compte des nouveaux changements de comportement r\u00e9sultant de la r\u00e9volution num\u00e9rique et continue d\u2019\u00e9tablir une norme de r\u00e9f\u00e9rence pour l\u2019autor\u00e9gulation moderne.<\/p>\n\n\n\n<p>Nous avons men\u00e9 une large consultation sur la r\u00e9vision du Code et nous pensons que cette \u00e9dition 2024 du Code ICC sur la publicit\u00e9 et de la communication commerciale continuera \u00e0 renforcer la confiance des consommateurs et l\u2019acceptation du r\u00f4le de l\u2019autor\u00e9gulation dans le monde entier. Nous encourageons les entreprises et les organisations commerciales \u00e0 soutenir l\u2019application du Code afin de garantir des communications commerciales responsables, au b\u00e9n\u00e9fice de tous.<\/p>\n\n\n\n<p>D\u00e9couvrez l\u2019\u00e9dition 2024 du Code ICC sur la publicit\u00e9 et de la communication commerciale si dessous:\r\n\r\n<\/p>\n\n\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/www.jep.be\/wp-content\/uploads\/2025\/01\/ICC-Publicite-et-Marketing-Code-de-Communications-2024-comp.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Contenu embarqu\u00e9 ICC Publicite et Marketing Code de Communications 2024-comp.\"><\/object><a id=\"wp-block-file--media-2ecc61ff-6286-4327-9902-e4a019b5ad8c\" href=\"https:\/\/www.jep.be\/wp-content\/uploads\/2025\/01\/ICC-Publicite-et-Marketing-Code-de-Communications-2024-comp.pdf\">ICC Publicite et Marketing Code de Communications 2024-comp<\/a><a href=\"https:\/\/www.jep.be\/wp-content\/uploads\/2025\/01\/ICC-Publicite-et-Marketing-Code-de-Communications-2024-comp.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-2ecc61ff-6286-4327-9902-e4a019b5ad8c\">Downloaden<\/a><\/div>\n\n\n\n<p>Lors de la r\u00e9vision du Code de la Chambre de Commerce Internationale en 2024, plusieurs articles ont \u00e9t\u00e9 d\u00e9plac\u00e9s et renum\u00e9rot\u00e9s.\r\n\r\nLa table de concordance ci-dessous contient un aper\u00e7u des adaptations concernant les dispositionsappliqu\u00e9es par le&nbsp;<a href=\"https:\/\/www.jep.be\/fr\/\">JEP<\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/www.jep.be\/wp-content\/uploads\/2025\/01\/Table-de-concordance-Code-ICC-2024-2018-2011.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Contenu embarqu\u00e9 Table de concordance Code ICC 2024-2018-2011.\"><\/object><a id=\"wp-block-file--media-47415154-3d14-4544-a7bf-54240a6d9ae1\" href=\"https:\/\/www.jep.be\/wp-content\/uploads\/2025\/01\/Table-de-concordance-Code-ICC-2024-2018-2011.pdf\">Table de concordance Code ICC 2024-2018-2011<\/a><a href=\"https:\/\/www.jep.be\/wp-content\/uploads\/2025\/01\/Table-de-concordance-Code-ICC-2024-2018-2011.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-47415154-3d14-4544-a7bf-54240a6d9ae1\">Downloaden<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>La\u00a0Chambre de commerce internationale (ICC)\u00a0est particuli\u00e8rement bien plac\u00e9e pour fournir des conseils \u00e9clair\u00e9s sur le marketing et la publicit\u00e9 dans le monde entier. En tant qu\u2019organisation mondiale des affaires, dont les membres sont des milliers d\u2019entreprises de tous les secteurs et de toutes les r\u00e9gions, l\u2019ICC a jou\u00e9 un r\u00f4le majeur dans l\u2019\u00e9tablissement de r\u00e8gles [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[],"class_list":["post-16752","post","type-post","status-publish","format-standard","hentry","category-nouvelles"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Code ICC sur la publicit\u00e9 et la communication commerciale 2024 - JEP - Jury d&#039;Ethique Publicitaire<\/title>\n<meta name=\"description\" content=\"JEP.be - D\u00e9couvrez le nouveau Code ICC sur la publicit\u00e9 et la communication commerciale 2024\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.jep.be\/fr\/code-icc-sur-la-publicite-et-la-communication-commerciale-2024\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Code ICC sur la publicit\u00e9 et la communication commerciale 2024 - 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