{"id":15007,"date":"2023-09-01T09:37:24","date_gmt":"2023-09-01T07:37:24","guid":{"rendered":"https:\/\/www.jep.be\/?p=15007"},"modified":"2023-09-01T09:37:25","modified_gmt":"2023-09-01T07:37:25","slug":"discloseme-un-nouvel-outil-europeen-pour-la-transparence-en-matiere-de-marketing-dinfluence","status":"publish","type":"post","link":"https:\/\/www.jep.be\/fr\/discloseme-un-nouvel-outil-europeen-pour-la-transparence-en-matiere-de-marketing-dinfluence\/","title":{"rendered":"DiscloseMe \u2013 un nouvel outil europ\u00e9en pour la transparence en mati\u00e8re de marketing d\u2019influence"},"content":{"rendered":"<p>Notre association fa\u00eeti\u00e8re europ\u00e9enne EASA (European Advertising Standards Alliance) a r\u00e9cemment lanc\u00e9 <a href=\"https:\/\/www.easa-alliance.org\/discloseme\/\">DiscloseMe<\/a>, un nouvel outil tendant \u00e0 pr\u00e9senter facilement les r\u00e8gles en mati\u00e8re de transparence en vigueur pour le marketing d&rsquo;influence. L&rsquo;outil est con\u00e7u pour aider les influenceurs, les cr\u00e9ateurs de contenu et les marques \u00e0 retrouver rapidement la mani\u00e8re recommand\u00e9e de divulguer une relation commerciale pour les diff\u00e9rents pays et langues europ\u00e9ens.<\/p>\n<p>Plus d&rsquo;informations sur <a href=\"https:\/\/www.easa-alliance.org\/news\/easa-launches-discloseme-a-tool-for-transparency-in-influencer-marketing\/\">le site de l&rsquo;EASA<\/a>.<\/p>\n<p>Pour rappel, pour la Belgique, le Centre de la Communication a publi\u00e9 l&rsquo;ann\u00e9e derni\u00e8re de nouvelles <a href=\"https:\/\/www.jep.be\/wp-content\/uploads\/2022\/04\/influencers_FR.pdf\">Recommandations en mati\u00e8re de marketing d&rsquo;influence<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Notre association fa\u00eeti\u00e8re europ\u00e9enne EASA (European Advertising Standards Alliance) a r\u00e9cemment lanc\u00e9 DiscloseMe, un nouvel outil tendant \u00e0 pr\u00e9senter facilement les r\u00e8gles en mati\u00e8re de transparence en vigueur pour le marketing d&rsquo;influence. L&rsquo;outil est con\u00e7u pour aider les influenceurs, les cr\u00e9ateurs de contenu et les marques \u00e0 retrouver rapidement la mani\u00e8re recommand\u00e9e de divulguer une [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[],"class_list":["post-15007","post","type-post","status-publish","format-standard","hentry","category-nouvelles"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>DiscloseMe \u2013 un nouvel outil europ\u00e9en pour la transparence en mati\u00e8re de marketing d\u2019influence - JEP - Jury d&#039;Ethique Publicitaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.jep.be\/fr\/discloseme-un-nouvel-outil-europeen-pour-la-transparence-en-matiere-de-marketing-dinfluence\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DiscloseMe \u2013 un nouvel outil europ\u00e9en pour la transparence en mati\u00e8re de marketing d\u2019influence - JEP - Jury d&#039;Ethique Publicitaire\" \/>\n<meta property=\"og:description\" content=\"Notre association fa\u00eeti\u00e8re europ\u00e9enne EASA (European Advertising Standards Alliance) a r\u00e9cemment lanc\u00e9 DiscloseMe, un nouvel outil tendant \u00e0 pr\u00e9senter facilement les r\u00e8gles en mati\u00e8re de transparence en vigueur pour le marketing d&rsquo;influence. 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